Podcast
Questions and Answers
What is the primary function of the Media Planning team at AHF?
What is the primary function of the Media Planning team at AHF?
- Scoping and purchasing outdoor and public transport advertising (correct)
- Creating online ad campaigns to drive awareness
- Maintaining website security and performance
- Designing and developing websites
What is the focus of the Digital Marketing team's online ad campaigns?
What is the focus of the Digital Marketing team's online ad campaigns?
- Providing website design and development services
- Purchasing outdoor and public transport advertising
- Driving awareness and in-store visits to each of AHF's divisions nationwide (correct)
- Raising consciousness about AHF's mission
What is the primary goal of advertising at AHF?
What is the primary goal of advertising at AHF?
- To purchase outdoor and public transport advertising
- To raise consciousness and make a real difference in forwarding the mission of AHF (correct)
- To push the boundaries of advertising
- To drive website traffic
Which team is responsible for the development and maintenance of AHF's websites?
Which team is responsible for the development and maintenance of AHF's websites?
What is the scope of services provided by the Web Development team?
What is the scope of services provided by the Web Development team?
What is the primary purpose of the market research studies conducted by the Branding team?
What is the primary purpose of the market research studies conducted by the Branding team?
What does the Branding team set to define the brand's overall identity?
What does the Branding team set to define the brand's overall identity?
What is the scope of the Branding team's brand strategy?
What is the scope of the Branding team's brand strategy?
What does the Branding team recommend based on the gathered data?
What does the Branding team recommend based on the gathered data?
What is a key aspect of the Branding team's role?
What is a key aspect of the Branding team's role?
Which team is responsible for all written content across the organization?
Which team is responsible for all written content across the organization?
What is the goal of the Social team's organic social media efforts?
What is the goal of the Social team's organic social media efforts?
On which social media platforms does the Social team run accounts?
On which social media platforms does the Social team run accounts?
What is a key responsibility of the Comms team?
What is a key responsibility of the Comms team?
What type of content does the Social team focus on creating?
What type of content does the Social team focus on creating?
What is the primary function of the creative department?
What is the primary function of the creative department?
What types of materials are typically produced by the creative department?
What types of materials are typically produced by the creative department?
Who works together to develop a message in the creative department?
Who works together to develop a message in the creative department?
What is the ultimate goal of the creative department's work?
What is the ultimate goal of the creative department's work?
What is an example of a digital material produced by the creative department?
What is an example of a digital material produced by the creative department?
What type of content does the Creative Multimedia team produce?
What type of content does the Creative Multimedia team produce?
What is the Creative Multimedia team responsible for, besides production?
What is the Creative Multimedia team responsible for, besides production?
What does the Creative Multimedia team create for events?
What does the Creative Multimedia team create for events?
What type of production does the Creative Multimedia team handle?
What type of production does the Creative Multimedia team handle?
What is the scope of the Creative Multimedia team's production?
What is the scope of the Creative Multimedia team's production?
What is the primary goal of the Employee Engagement & Client Experience teams?
What is the primary goal of the Employee Engagement & Client Experience teams?
What does CX do to monitor client feedback?
What does CX do to monitor client feedback?
What is the purpose of the Above & Beyond recognition program?
What is the purpose of the Above & Beyond recognition program?
What is an email blast?
What is an email blast?
What type of incentives does EE assist with?
What type of incentives does EE assist with?
What is the primary responsibility of the StratOps team?
What is the primary responsibility of the StratOps team?
What is the purpose of the surveys conducted by the StratOps team?
What is the purpose of the surveys conducted by the StratOps team?
What is the scope of the StratOps team's work?
What is the scope of the StratOps team's work?
What is the role of the StratOps team in relation to the company's strategic vision?
What is the role of the StratOps team in relation to the company's strategic vision?
What else does the StratOps team cover, besides timelines and budgets?
What else does the StratOps team cover, besides timelines and budgets?
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Study Notes
Advertising and Marketing at AHF
- Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.
Web Development Team
- Provides website design, development, security, and maintenance services.
- Collaborates with the IT team to deliver these services.
Media Planning Team
- Specializes in scoping and purchasing out-of-home (OOH) advertising.
- OOH includes outdoor, public transport, radio, and print publications that accept advertising.
Digital Marketing Team
- Responsible for ongoing online ad campaigns.
- Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.
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