AHF Advertising and Marketing

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Questions and Answers

What is the primary function of the Media Planning team at AHF?

Scoping and purchasing outdoor and public transport advertising (correct)

Creating online ad campaigns to drive awareness

Maintaining website security and performance

Designing and developing websites

What is the focus of the Digital Marketing team's online ad campaigns?

Providing website design and development services

Purchasing outdoor and public transport advertising

Driving awareness and in-store visits to each of AHF's divisions nationwide (correct)

Raising consciousness about AHF's mission

What is the primary goal of advertising at AHF?

To purchase outdoor and public transport advertising

To raise consciousness and make a real difference in forwarding the mission of AHF (correct)

To push the boundaries of advertising

To drive website traffic

Which team is responsible for the development and maintenance of AHF's websites?

Web Development team Signup and view all the answers

What is the scope of services provided by the Web Development team?

Website design, development, security, and maintenance Signup and view all the answers

What is the primary purpose of the market research studies conducted by the Branding team?

To gather data for recommending brand growth strategies Signup and view all the answers

What does the Branding team set to define the brand's overall identity?

Brand vision and style guides Signup and view all the answers

What is the scope of the Branding team's brand strategy?

Both short-term and long-term relationships Signup and view all the answers

What does the Branding team recommend based on the gathered data?

Strategies to position the brand for growth Signup and view all the answers

What is a key aspect of the Branding team's role?

Conducting market research studies Signup and view all the answers

Which team is responsible for all written content across the organization?

Comms team Signup and view all the answers

What is the goal of the Social team's organic social media efforts?

To be as fun or engaging as possible Signup and view all the answers

On which social media platforms does the Social team run accounts?

Facebook, Instagram, TwitterX, TikTok, and more Signup and view all the answers

What is a key responsibility of the Comms team?

Managing press releases and partnerships Signup and view all the answers

What type of content does the Social team focus on creating?

Fun and engaging content Signup and view all the answers

What is the primary function of the creative department?

To conceive, develop, and produce advertisements Signup and view all the answers

What types of materials are typically produced by the creative department?

Palm cards, leaflets, posters, and yard signs Signup and view all the answers

Who works together to develop a message in the creative department?

Artists and producers Signup and view all the answers

What is the ultimate goal of the creative department's work?

To meet the organization's objectives Signup and view all the answers

What is an example of a digital material produced by the creative department?

Social media posts Signup and view all the answers

What type of content does the Creative Multimedia team produce?

Photography and videography Signup and view all the answers

What is the Creative Multimedia team responsible for, besides production?

Event coverage Signup and view all the answers

What does the Creative Multimedia team create for events?

Photography and videography Signup and view all the answers

What type of production does the Creative Multimedia team handle?

Video production Signup and view all the answers

What is the scope of the Creative Multimedia team's production?

Internal and external communications Signup and view all the answers

What is the primary goal of the Employee Engagement & Client Experience teams?

To increase client and employee satisfaction Signup and view all the answers

What does CX do to monitor client feedback?

They regularly survey clients that interact with each business line Signup and view all the answers

What is the purpose of the Above & Beyond recognition program?

To recognize staff for going Above & Beyond regarding efforts that relate directly to the mission and core values of AHF Signup and view all the answers

What is an email blast?

A single email message or series of messages sent to a large group of recipients Signup and view all the answers

What type of incentives does EE assist with?

Above & Beyond points and gifts Signup and view all the answers

What is the primary responsibility of the StratOps team?

Managing timelines, budgets, and other resources Signup and view all the answers

What is the purpose of the surveys conducted by the StratOps team?

To gather data and information about target markets or clients Signup and view all the answers

What is the scope of the StratOps team's work?

From planning to completion of marketing projects Signup and view all the answers

What is the role of the StratOps team in relation to the company's strategic vision?

To lead strategy and operational plans against the strategic vision Signup and view all the answers

What else does the StratOps team cover, besides timelines and budgets?

Production of promotional items Signup and view all the answers

Study Notes

Advertising and Marketing at AHF

Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.

Web Development Team

Provides website design, development, security, and maintenance services.
Collaborates with the IT team to deliver these services.

Media Planning Team

Specializes in scoping and purchasing out-of-home (OOH) advertising.
OOH includes outdoor, public transport, radio, and print publications that accept advertising.

Digital Marketing Team

Responsible for ongoing online ad campaigns.
Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.

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Description

Test your knowledge of AHF's advertising and marketing efforts, including web development, media planning, and digital marketing strategies.