AHF Advertising and Marketing
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Questions and Answers

What is the primary function of the Media Planning team at AHF?

  • Scoping and purchasing outdoor and public transport advertising (correct)
  • Creating online ad campaigns to drive awareness
  • Maintaining website security and performance
  • Designing and developing websites
  • What is the focus of the Digital Marketing team's online ad campaigns?

  • Providing website design and development services
  • Purchasing outdoor and public transport advertising
  • Driving awareness and in-store visits to each of AHF's divisions nationwide (correct)
  • Raising consciousness about AHF's mission
  • What is the primary goal of advertising at AHF?

  • To purchase outdoor and public transport advertising
  • To raise consciousness and make a real difference in forwarding the mission of AHF (correct)
  • To push the boundaries of advertising
  • To drive website traffic
  • Which team is responsible for the development and maintenance of AHF's websites?

    <p>Web Development team</p> Signup and view all the answers

    What is the scope of services provided by the Web Development team?

    <p>Website design, development, security, and maintenance</p> Signup and view all the answers

    What is the primary purpose of the market research studies conducted by the Branding team?

    <p>To gather data for recommending brand growth strategies</p> Signup and view all the answers

    What does the Branding team set to define the brand's overall identity?

    <p>Brand vision and style guides</p> Signup and view all the answers

    What is the scope of the Branding team's brand strategy?

    <p>Both short-term and long-term relationships</p> Signup and view all the answers

    What does the Branding team recommend based on the gathered data?

    <p>Strategies to position the brand for growth</p> Signup and view all the answers

    What is a key aspect of the Branding team's role?

    <p>Conducting market research studies</p> Signup and view all the answers

    Which team is responsible for all written content across the organization?

    <p>Comms team</p> Signup and view all the answers

    What is the goal of the Social team's organic social media efforts?

    <p>To be as fun or engaging as possible</p> Signup and view all the answers

    On which social media platforms does the Social team run accounts?

    <p>Facebook, Instagram, TwitterX, TikTok, and more</p> Signup and view all the answers

    What is a key responsibility of the Comms team?

    <p>Managing press releases and partnerships</p> Signup and view all the answers

    What type of content does the Social team focus on creating?

    <p>Fun and engaging content</p> Signup and view all the answers

    What is the primary function of the creative department?

    <p>To conceive, develop, and produce advertisements</p> Signup and view all the answers

    What types of materials are typically produced by the creative department?

    <p>Palm cards, leaflets, posters, and yard signs</p> Signup and view all the answers

    Who works together to develop a message in the creative department?

    <p>Artists and producers</p> Signup and view all the answers

    What is the ultimate goal of the creative department's work?

    <p>To meet the organization's objectives</p> Signup and view all the answers

    What is an example of a digital material produced by the creative department?

    <p>Social media posts</p> Signup and view all the answers

    What type of content does the Creative Multimedia team produce?

    <p>Photography and videography</p> Signup and view all the answers

    What is the Creative Multimedia team responsible for, besides production?

    <p>Event coverage</p> Signup and view all the answers

    What does the Creative Multimedia team create for events?

    <p>Photography and videography</p> Signup and view all the answers

    What type of production does the Creative Multimedia team handle?

    <p>Video production</p> Signup and view all the answers

    What is the scope of the Creative Multimedia team's production?

    <p>Internal and external communications</p> Signup and view all the answers

    What is the primary goal of the Employee Engagement & Client Experience teams?

    <p>To increase client and employee satisfaction</p> Signup and view all the answers

    What does CX do to monitor client feedback?

    <p>They regularly survey clients that interact with each business line</p> Signup and view all the answers

    What is the purpose of the Above & Beyond recognition program?

    <p>To recognize staff for going Above &amp; Beyond regarding efforts that relate directly to the mission and core values of AHF</p> Signup and view all the answers

    What is an email blast?

    <p>A single email message or series of messages sent to a large group of recipients</p> Signup and view all the answers

    What type of incentives does EE assist with?

    <p>Above &amp; Beyond points and gifts</p> Signup and view all the answers

    What is the primary responsibility of the StratOps team?

    <p>Managing timelines, budgets, and other resources</p> Signup and view all the answers

    What is the purpose of the surveys conducted by the StratOps team?

    <p>To gather data and information about target markets or clients</p> Signup and view all the answers

    What is the scope of the StratOps team's work?

    <p>From planning to completion of marketing projects</p> Signup and view all the answers

    What is the role of the StratOps team in relation to the company's strategic vision?

    <p>To lead strategy and operational plans against the strategic vision</p> Signup and view all the answers

    What else does the StratOps team cover, besides timelines and budgets?

    <p>Production of promotional items</p> Signup and view all the answers

    Study Notes

    Advertising and Marketing at AHF

    • Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.

    Web Development Team

    • Provides website design, development, security, and maintenance services.
    • Collaborates with the IT team to deliver these services.

    Media Planning Team

    • Specializes in scoping and purchasing out-of-home (OOH) advertising.
    • OOH includes outdoor, public transport, radio, and print publications that accept advertising.

    Digital Marketing Team

    • Responsible for ongoing online ad campaigns.
    • Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.

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