35 Questions
What is the primary function of the Media Planning team at AHF?
Scoping and purchasing outdoor and public transport advertising
What is the focus of the Digital Marketing team's online ad campaigns?
Driving awareness and in-store visits to each of AHF's divisions nationwide
What is the primary goal of advertising at AHF?
To raise consciousness and make a real difference in forwarding the mission of AHF
Which team is responsible for the development and maintenance of AHF's websites?
Web Development team
What is the scope of services provided by the Web Development team?
Website design, development, security, and maintenance
What is the primary purpose of the market research studies conducted by the Branding team?
To gather data for recommending brand growth strategies
What does the Branding team set to define the brand's overall identity?
Brand vision and style guides
What is the scope of the Branding team's brand strategy?
Both short-term and long-term relationships
What does the Branding team recommend based on the gathered data?
Strategies to position the brand for growth
What is a key aspect of the Branding team's role?
Conducting market research studies
Which team is responsible for all written content across the organization?
Comms team
What is the goal of the Social team's organic social media efforts?
To be as fun or engaging as possible
On which social media platforms does the Social team run accounts?
Facebook, Instagram, TwitterX, TikTok, and more
What is a key responsibility of the Comms team?
Managing press releases and partnerships
What type of content does the Social team focus on creating?
Fun and engaging content
What is the primary function of the creative department?
To conceive, develop, and produce advertisements
What types of materials are typically produced by the creative department?
Palm cards, leaflets, posters, and yard signs
Who works together to develop a message in the creative department?
Artists and producers
What is the ultimate goal of the creative department's work?
To meet the organization's objectives
What is an example of a digital material produced by the creative department?
Social media posts
What type of content does the Creative Multimedia team produce?
Photography and videography
What is the Creative Multimedia team responsible for, besides production?
Event coverage
What does the Creative Multimedia team create for events?
Photography and videography
What type of production does the Creative Multimedia team handle?
Video production
What is the scope of the Creative Multimedia team's production?
Internal and external communications
What is the primary goal of the Employee Engagement & Client Experience teams?
To increase client and employee satisfaction
What does CX do to monitor client feedback?
They regularly survey clients that interact with each business line
What is the purpose of the Above & Beyond recognition program?
To recognize staff for going Above & Beyond regarding efforts that relate directly to the mission and core values of AHF
What is an email blast?
A single email message or series of messages sent to a large group of recipients
What type of incentives does EE assist with?
Above & Beyond points and gifts
What is the primary responsibility of the StratOps team?
Managing timelines, budgets, and other resources
What is the purpose of the surveys conducted by the StratOps team?
To gather data and information about target markets or clients
What is the scope of the StratOps team's work?
From planning to completion of marketing projects
What is the role of the StratOps team in relation to the company's strategic vision?
To lead strategy and operational plans against the strategic vision
What else does the StratOps team cover, besides timelines and budgets?
Production of promotional items
Study Notes
Advertising and Marketing at AHF
- Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.
Web Development Team
- Provides website design, development, security, and maintenance services.
- Collaborates with the IT team to deliver these services.
Media Planning Team
- Specializes in scoping and purchasing out-of-home (OOH) advertising.
- OOH includes outdoor, public transport, radio, and print publications that accept advertising.
Digital Marketing Team
- Responsible for ongoing online ad campaigns.
- Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.
Test your knowledge of AHF's advertising and marketing efforts, including web development, media planning, and digital marketing strategies.
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