Podcast
Questions and Answers
A local newspaper dedicates significant coverage to traffic congestion. According to agenda-setting theory, what is the likely outcome?
A local newspaper dedicates significant coverage to traffic congestion. According to agenda-setting theory, what is the likely outcome?
- Traffic congestion will be solved immediately.
- The newspaper's circulation will decrease.
- The public will demand solutions for traffic congestion. (correct)
- The public will ignore the issue due to over-reporting.
Which scenario best illustrates the agenda-setting theory?
Which scenario best illustrates the agenda-setting theory?
- A community decides to improve local schools after reading about national education reform.
- A news channel's focus on crime leads viewers to believe crime rates are rising, even if statistics show otherwise. (correct)
- Viewers selectively expose themselves to media aligning with their existing beliefs.
- A politician changes their stance on an issue after public criticism.
What is a key component of agenda-setting?
What is a key component of agenda-setting?
- Public relations influence on policy creation
- The media acting as a mirror of public opinion
- Transfer of media ownership to the audience
- Transfer of issue importance from media to the public (correct)
A news outlet consistently highlights economic issues while downplaying environmental concerns. What is a likely effect, according to agenda-setting theory?
A news outlet consistently highlights economic issues while downplaying environmental concerns. What is a likely effect, according to agenda-setting theory?
In the context of political campaigns, how might a candidate utilize agenda-setting?
In the context of political campaigns, how might a candidate utilize agenda-setting?
How does the agenda-setting theory explain the relationship between media coverage and public perception?
How does the agenda-setting theory explain the relationship between media coverage and public perception?
What is a primary assumption of agenda-setting theory?
What is a primary assumption of agenda-setting theory?
Which of the following is the best definition of 'issue salience' in the context of agenda-setting?
Which of the following is the best definition of 'issue salience' in the context of agenda-setting?
According to agenda-setting theory, what effect does increased media coverage of a specific issue likely have on the audience?
According to agenda-setting theory, what effect does increased media coverage of a specific issue likely have on the audience?
Flashcards
Agenda-setting
Agenda-setting
The transfer of issue salience from the media to the audience; issues covered more frequently or prominently are viewed as more important.
Study Notes
- Agenda-setting is when the media influences the audience by transferring issue salience.
- Issues that are frequently or prominently covered in the media are viewed by people to be more important.
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