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Questions and Answers
What is one characteristic of technology transfer?
What is one characteristic of technology transfer?
Which phrase best describes lateral thinking?
Which phrase best describes lateral thinking?
In the context of lateral thinking, which of the following is NOT a typical approach?
In the context of lateral thinking, which of the following is NOT a typical approach?
Which of the following best exemplifies technology transfer?
Which of the following best exemplifies technology transfer?
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What is a common misconception about lateral thinking?
What is a common misconception about lateral thinking?
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What is the primary benefit mentioned regarding overcoming traditional problems?
What is the primary benefit mentioned regarding overcoming traditional problems?
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What does the process of overcoming traditional problems lead to?
What does the process of overcoming traditional problems lead to?
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Which of the following statements is NOT implied in the content about traditional problems?
Which of the following statements is NOT implied in the content about traditional problems?
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According to the content, what is a potential outcome of finding solutions to traditional problems?
According to the content, what is a potential outcome of finding solutions to traditional problems?
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What approach does overcoming traditional problems encourage?
What approach does overcoming traditional problems encourage?
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What must be done to obtain a trademark?
What must be done to obtain a trademark?
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Which of the following describes what a brand associates with a company?
Which of the following describes what a brand associates with a company?
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What can you do with a patent?
What can you do with a patent?
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What items can typically be trademarked?
What items can typically be trademarked?
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Which is a key characteristic of a trademark?
Which is a key characteristic of a trademark?
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What is the primary purpose of checking a product as described?
What is the primary purpose of checking a product as described?
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Which aspect is NOT mentioned as part of the product checking process?
Which aspect is NOT mentioned as part of the product checking process?
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What is implied about the product development process?
What is implied about the product development process?
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Which factor is emphasized as a requirement for product checking?
Which factor is emphasized as a requirement for product checking?
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Which of the following is a stage in the product checking process?
Which of the following is a stage in the product checking process?
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What is one purpose of the technology mentioned in the content?
What is one purpose of the technology mentioned in the content?
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Which of the following is not mentioned as a potential application of the technology?
Which of the following is not mentioned as a potential application of the technology?
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Which of the following products can be evaluated using this technology?
Which of the following products can be evaluated using this technology?
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What is a benefit of using this technology for rapid prototyping?
What is a benefit of using this technology for rapid prototyping?
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In what way can the technology enhance product development?
In what way can the technology enhance product development?
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What is the primary purpose of rapid prototypes during development?
What is the primary purpose of rapid prototypes during development?
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Which statement accurately describes the production of a rapid prototype?
Which statement accurately describes the production of a rapid prototype?
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Which aspect is NOT considered during the development of rapid prototypes?
Which aspect is NOT considered during the development of rapid prototypes?
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What material considerations are crucial for rapid prototyping?
What material considerations are crucial for rapid prototyping?
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Why is rapid prototyping considered a crucial part of product development?
Why is rapid prototyping considered a crucial part of product development?
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Study Notes
Aesthetics in Product Design
- Aesthetics are concerned with how something looks and how it appeals to the human eye.
- In product design, aesthetics are ranked very highly.
- The human eye is initially attracted to something based on its appearance.
- People are often drawn to a product's appearance before considering its function.
Important Aesthetic Factors in Product Design
- Does the product appeal to its target market?
- Does it blend in with its surroundings?
- Does the product look robust, durable, and sturdy?
- Does it look clean and easy to keep clean?
- Does the product look expensive?
- Does the product look better than similar products already available?
Symmetry/Asymmetry
- Studies show humans prefer symmetrical objects over asymmetrical ones.
Idea Generation Techniques
- Designers use various techniques to generate many ideas quickly.
- Brainstorming/Thought Showers: Group activity where people from diverse backgrounds discuss new ideas.
- Technology Transfer: Adapting solutions to problems from other areas of technology or nature.
- Lateral Thinking: "Thinking outside the box"; avoiding obvious solutions to find more creative ones.
- Analogy: Comparing a product or problem to something else to generate new ideas.
Intellectual Property Rights (IPR)
- Confidentiality: Covers recipes, formulas, and proprietary information such as (fireworks, Irn-Bru, chemicals and medicines).
- Copyright: Protects original works of authorship, including music, songs, poems, stories, films, books, paintings, images, and photographs.
- Patent: Protects inventions, including technology, gadgets, mechanisms, and new products. Requires application to the Patent Office.
- Trademark: Protects brand names, logos, and other unique identifying symbols.
- Brand: Represents a company's identity, quality, cost, reliability, and status.
- Design Rights: Covers new versions of existing products with different appearances or functions (e.g., different versions of a toaster or kettle).
- Registered Design: Protects the appearance and style of a particular product type.
Modelling Techniques in Product Design
- Designers use various modelling techniques to generate ideas, develop designs, and communicate information with the design team and the public.
- Different types of models, made from different materials, are used at different stages of the design process for various purposes.
Modelling Techniques (Specific)
- Mock Up: A quick model to help generate product ideas or to quickly evaluate aesthetics.
- Test Model/Test Rig: A working model used during the development stage to check that mechanisms and electronics function correctly.
- Scale Model: A smaller or larger version of the proposed product that shows consumers what the product will look like.
- Block Model: An accurate-looking but non-functional model of a product.
- Prototype: A full-sized working model of a product. Used to check that a product works, using the materials it will eventually be made from.
- 3D Computer Models: Computer-generated models used to detail designs, check assembly, and simulate performance and check safety.
- Rapid Prototype: Highly accurate, speedily produced models made using computer-controlled machinery.
Rapid Prototyping
- Rapid prototyping quickly creates accurate solid models using computer-controlled machinery that builds the model in layers.
- It offers an additive manufacturing process (building up layers)
- It contrasts with subtractive processes (like CNC machining) which carve down a material.
Process of rapid prototyping
- The designer or engineer creates a 3D model
- The 3D model is converted into a file that breaks it down into thin layers.
- The file is sent to a rapid prototyping machine.
- Layer by layer the model is built
- Overhanging areas are supported by a separate, water-soluble material, removed once the process finishes.
Advantages of Rapid Prototyping
- Models are created quickly.
- Models have high accuracy (1000th of a millimeter).
- Component fitting can be checked.
- Ergonomics can be evaluated.
- Time to develop the product and reach the market is greatly reduced.
- Design mistakes can quickly be edited on the computer model.
- Very complex shapes can be created.
Disadvantages of Rapid Prototyping
- Rapid prototyping equipment is expensive.
- Use of one specific material is a limitation.
- The size of the machine constrains the size of the model.
- Possible waste of time developing unmanufacturable forms.
The Design Team
- The design team consists of professionals with various skills and contributes to design, manufacture, and company operations.
- There are teams for Design, Manufacture, Marketing, Accountant, and Lawyer roles.
The Designer's Role
- Designs and develops products meeting intended market appeal.
- Communicates with other team members throughout design and manufacturing of the product.
The Engineer's Role
- Ensures electronic and mechanical components are reliable, functioning, and use suitable materials with appropriate durability.
- Communicates about component sizes and materials to manufacturers.
The Manufacturer's Role
- Responsible for manufacturing and assembling to specifications to ensure seamless processes and products.
The Market Researcher's Role
- Research and communicates market and user information to designers
- Responsible for identifying and procuring necessary materials.
- Responsible for advertising and product promotion before and after launch.
Accountant's Role
- Conduct feasibility studies to ensure profitability.
- Track company investments (debts and capital).
Lawyer's Role
- Involved in registering designs, patents, and licenses.
- Addresses legal issues regarding product safety and disclaimers.
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Description
This quiz explores the crucial role of aesthetics in product design, focusing on how appearance affects consumer attraction and preferences. Key factors such as market appeal, symmetry, and idea generation techniques are discussed. Test your knowledge on how aesthetics can enhance product desirability and functionality.
