Advertising Resource Management (ARM) Quiz
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Questions and Answers

What is the new category of technology discussed by Andrea Pezzi?

  • Advertising Resource Management (ARM) (correct)
  • Global Advertising Consolidation (GAC)
  • Brand Empowerment Technology (BET)
  • Media and Technology Integration (MTI)

    • Why is a completely new approach required in the advertising industry?

  • Due to facing fragmentation in both media and technology (correct)
  • To maintain the current enterprise software ecosystem
  • To increase headcount for managing complexity
  • To expand geographically and acquire experience in privacy and data

    • What has MINT been named as, according to the text?

  • A pioneer in brand empowerment technology
  • A leading disruptor in global advertising
  • One of the prospects ripe for acquisition (correct)
  • A key player in media and technology integration

    • What does Andrea Pezzi recommend based on his experience with MINT?

    <p>He recommends MINT and will continue working with them in the future (D)</p> Signup and view all the answers

    What will emerging technologies empower brands to do, according to the text?

    <p>Manage complexity for themselves without adding headcount (B)</p> Signup and view all the answers

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