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Questions and Answers
What is the new category of technology discussed by Andrea Pezzi?
What is the new category of technology discussed by Andrea Pezzi?
- Advertising Resource Management (ARM) (correct)
- Global Advertising Consolidation (GAC)
- Brand Empowerment Technology (BET)
- Media and Technology Integration (MTI)
Why is a completely new approach required in the advertising industry?
Why is a completely new approach required in the advertising industry?
- Due to facing fragmentation in both media and technology (correct)
- To maintain the current enterprise software ecosystem
- To increase headcount for managing complexity
- To expand geographically and acquire experience in privacy and data
What has MINT been named as, according to the text?
What has MINT been named as, according to the text?
- A pioneer in brand empowerment technology
- A leading disruptor in global advertising
- One of the prospects ripe for acquisition (correct)
- A key player in media and technology integration
What does Andrea Pezzi recommend based on his experience with MINT?
What does Andrea Pezzi recommend based on his experience with MINT?
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What will emerging technologies empower brands to do, according to the text?
What will emerging technologies empower brands to do, according to the text?
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