Podcast
Questions and Answers
What is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor called?
What is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor called?
- Personal selling
- Advertising (correct)
- Sales promotion
- Direct marketing
Who uses advertising mostly?
Who uses advertising mostly?
- Social agencies
- Governments
- Independent professionals
- Business firms (correct)
Which decision is NOT made when developing an advertising program?
Which decision is NOT made when developing an advertising program?
- Evaluating advertising effectiveness
- Setting advertising objectives
- Developing advertising strategy
- Designing products and distribution (correct)
What decisions are considered when making decisions about competitive parity and task methods?
What decisions are considered when making decisions about competitive parity and task methods?
Which category do decisions about impact and engagement of an advertisement fall into?
Which category do decisions about impact and engagement of an advertisement fall into?
What is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor called?
What is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor called?
Who uses advertising mostly?
Who uses advertising mostly?
Which decision is NOT made when developing an advertising program?
Which decision is NOT made when developing an advertising program?
What decisions are considered when making decisions about competitive parity and task methods?
What decisions are considered when making decisions about competitive parity and task methods?
Marketing management must make important decisions when developing an advertising program. Which of the following is NOT one of those decisions?
Marketing management must make important decisions when developing an advertising program. Which of the following is NOT one of those decisions?
Flashcards are hidden until you start studying
Study Notes
Advertising
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Users of Advertising
- Businesses and organizations use advertising mostly.
Decisions in Advertising Programs
- Marketing management makes important decisions when developing an advertising program.
- Decisions include:
- Setting advertising objectives
- Setting advertising budget
- Developing advertising message and media
- Evaluating advertising effectiveness
Excluded Decision
- Selecting a business manager is NOT one of the decisions made when developing an advertising program.
Competitive Parity and Task Methods
- Decisions about competitive parity and task methods consider:
- Budget allocation
- Resource allocation
Advertisement Impact and Engagement
- Decisions about impact and engagement of an advertisement fall into the category of:
- Evaluating advertising effectiveness
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
