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What is the first step in creating an effective message for advertising?
What is the first step in creating an effective message for advertising?
- Conducting a SWOT analysis
- Determining the unique selling proposition (USP) (correct)
- Selecting the method of appeal (B/E/R/S)
- Creating brand awareness
What is the primary purpose of conducting a SWOT analysis in advertising?
What is the primary purpose of conducting a SWOT analysis in advertising?
- To select the method of appeal
- To determine the unique selling proposition (USP)
- To create brand preference
- To identify internal and external factors that may affect the business (correct)
What should be determined before communicating an advertising message?
What should be determined before communicating an advertising message?
- The reception of the media
- The method of appeal (B/E/R/S)
- The brand reminder
- The big idea or angle (correct)
Which step involves researching and finding the unique selling proposition (USP) in advertising?
Which step involves researching and finding the unique selling proposition (USP) in advertising?
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What is the goal that must be established before creating an advertisement?
What is the goal that must be established before creating an advertisement?
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What is the main focus when creating an effective message for advertising?
What is the main focus when creating an effective message for advertising?
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