Advertising Fundamentals Quiz
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Questions and Answers

What is the first step in creating an effective message for advertising?

  • Conducting a SWOT analysis
  • Determining the unique selling proposition (USP) (correct)
  • Selecting the method of appeal (B/E/R/S)
  • Creating brand awareness

    • What is the primary purpose of conducting a SWOT analysis in advertising?

  • To select the method of appeal
  • To determine the unique selling proposition (USP)
  • To create brand preference
  • To identify internal and external factors that may affect the business (correct)

    • What should be determined before communicating an advertising message?

  • The reception of the media
  • The method of appeal (B/E/R/S)
  • The brand reminder
  • The big idea or angle (correct)

    • Which step involves researching and finding the unique selling proposition (USP) in advertising?

    <p>Determining what is and why message</p> Signup and view all the answers

    What is the goal that must be established before creating an advertisement?

    <p>Determining the intent and message</p> Signup and view all the answers

    What is the main focus when creating an effective message for advertising?

    <p>The big idea or angle</p> Signup and view all the answers

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