Advertising Vocabulary

• Advertising refers to the profession of producing advertisements for commercial products or services.
• An advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
• Newspaper advertising refers to print ads that run in local or national, daily or weekly news publications.
• Commercial breaks are interruptions in broadcast programs to air advertisements.
• Brain washing is the term for persuasion by propaganda or salesmanship.
• Ad men are professionals who write, design, or sell advertisements.
• The 4 'P's' of marketing are product, price, place, and promotion.
• Innovative means original and interesting.
• Unsurpassed means the best there is.
• To "leave others standing" means to be much better than others.
• To "put/leave... in the shade" means to make other courses seem insignificant.
• Rock bottom means extremely low.
• Slashed means dramatically reduced.
• Bargains galore means a huge number of products on sale at ridiculously low prices.
• Discount means a reduction in the price.
• Pamper yourself means to treat yourself to something luxurious.
• Indulge yourself means to let yourself do or have something that you enjoy but which may be bad for you.
• Sumptuous opulent means rich and special, relating to food, furnishing and lifestyle.
• "In the lap of luxury" signifies a very luxurious way of living.
• Ergonomically designed products are designed by studying people and their working or living conditions.
• The digital age is the time period where personal computers and other technologies allow rapid information transfer.
• The industrial revolution is the shift from an agrarian/handicraft economy to one dominated by industry and machine manufacturing.
• Message flow is a sequence of processing steps that run in integration node when an input message is received.
• Interaction flow expresses a change of state of the user interface.
• Message control is the strategic management of communication to ensure the intended message is accurately delivered and perceived by the target audience.
• Proven means shown by research.
• State-of-the-art refers to use of the very latest technology.
• Stand out of the crowd means to be noticed.
• Guaranteed to turn heads also means to be noticed.
• Tantalisingly means temptingly.
• Glossy, radiant (skin) means attractive and healthy-looking.
• Billboards are large outdoor advertisements, often placed near highways.
• Flyers are sheets of printed information.
• Trailers are brief excerpts from films, TV, or radio programs.
• Sky-writing involves writing words in the sky using smoke from a plane.
• Sandwich boards are advertising posters hung on a person walking around a busy area.
• Logos are visual representations of a brand.
• Pop-ups are advertisements that appear suddenly on the screen.
• Plug means to advertise.
• Media mix is the combination of media types, such as press, outdoor, and internet.
• Communication targets are the specific audience or demographic a media campaign is trying to reach.
• Target audiences refers to the people the brand wants to communicate with.
• Lifestyle is how people live.
• Demographics include peoples gender, age, ethnicity, education, and income.
• Media split breaks down of the media budget.
• Media budget is the amount of money allocated to the campaign.
• Media saturated world is where media is everywhere.
• Touch points are places to reach the target audience.
• Core target is the main audience.
• Media research studies media trends, audience behaviors, and ad effectiveness.
• Insights provide valuable information or understanding about a specific media-related topic.
• Media consumption habits are the ways audiences interact with media, such as TV or newspapers.
• Heavy TV viewers are those who watch a lot of television.
• Light TV viewers are those who do not watch a lot of television.
• Captive and attentive audiences are engaged and focused on the media content.
• Media plan is a strategic blueprint detailing how, when, and where ads will be placed to reach the target audience.
• Media schedules are the timetable detailing when and where ads will be distributed.
• Communication channels are platforms used to deliver messages, such as TV, radio, social media, and print.
• Media vehicles are specific platforms within a communication channel, like Vogue or CNN.
• Media schedule is a detailed plan of ad placements over time.
• Run in the press signifies the appearance of an advertisement in print media.
• Aired on television (airtime) is the placement of an advertisement during a designated time slot.
• Media planner is a professional responsible for designing and implementing a media strategy.
• Fighting planner is a scheduling approach with advertising in bursts rather than continuously.
• Continuity strategies ensure consistent advertising over time with a media plan.
• Drip strategies release media messages slowly over time to maintain awareness.
• Top of mind is a brand or product that consumers think of first in a category.
• Burst of heavy media pressure is a short, impactful advertising campaign.
• Media objectives are goals the media plan aims to achieve, such as brand awareness.
• Time span is the duration over which a media campaign runs.
• Frequency is the rate at which an ad appears in a given time period.
• Approved by refers to the individual or authority that signs off on a media plan.
• Media bookings is reserving ad slots in media platforms.
• Optimize their plans means refining media strategies to maximize effectiveness.
• Accountable means being responsible for the results of a media campaign.
• Cost per thousand (CPM) is the cost of reaching 1,000 people with an ad.
• Media audits evaluate media performance.
• Benchmark a standard of reference for measuring campaign success.
• Core is the essential part of a media strategy or target audience.
• Out-of-home (OOH) advertising refers to ads in public spaces like billboards and transit ads.
• Transit advertising is advertising on public transport or stations.
• Street furniture advertising is advertising placed on benches, kiosks, and bus stops.
• Guerrilla marketing are unconventional, surprising advertising techniques.
• Geolocation tracking uses GPS data to deliver location-based advertising.
• Augmented reality (AR) overlays digital content onto real-world environments.
• Digital signage are digital screens displaying rotating ads.
• POP and POS displays are wall-mounted literature holders.
• Gondola is a freestanding shelving unit in retail stores for merchandise.
• Hanging banner is a promotional sign suspended to attract attention.
• Window display is a visual arrangement in a store window.
• Floor-standing display is a standalone unit to highlight products.
• Dump bin is a large container for discounted items.
• Counter-top display is a small unit placed on counters.
• Basket liner is a branded insert in shopping baskets to promote products.
• Shelf talker is a small sign on a shelf providing product information.
• Shelf wobblers are flexible, eye-catching signs on shelves with product information.
• Totem is a tall display unit to promote products/brands.
• Tent card is a folded card on tables with promotional info.
• Advertising agency creates and manages ad campaigns.
• Commercial break is an TV program interruption to air ads.
• Ident is a short segment to identify TV networks like BBC or CNN.
• Sponsored program is financially supported by a brand for promotion.
• AFP advertiser-funded program is a entire program paid for by a brand.
• Interactive ads encourage user engagement.
• Digital television transmits content digitally for higher quality.
• Listeners are consumers of audio content like podcasts.
• Gross rating points (GRP) measures reach and frequency within a target audience.
• Television ratings measures a TV shows popularity.
• Cable TV is through underground cables.
• Satellite TV broadcasts via satellite signals.
• Terrestrial TV the signals are transmitted over-the-air using antennas.
• Broadcast transmits TV/radio programs to a wide audience.
• Tune in to actively watch/listen to a broadcast.
• Audience consumes media content.
• Airbrushed images are altered to enhance appearance.
• Celebrity endorsers promote a brand/product in ads.
• Misleading advertising makes false or exaggerated claims.
• Fake advertising is deceptive marketing that promotes products or services dishonestly.
• Price draw is a contest where participants can win a prize, selected randomly.
• Free to enter is a competition/giveaway with no entry fee.
• Element of skill requires participants a task to complete to demonstrate ability.
• Entrants are individuals in a competition/giveaway.
• Money-off coupon provides a discount on a product.
• E-coupon is a digital version of a traditional coupon.
• Special offer is a temporary promotion with a discount/bonus.
• Seasonal promotion are campaigns tied to holidays/seasons.
• Ambient media is advertising that blends into the environment.
• Sonic posters play sounds when people approach.
• Lenticular posters create 3D or animated effects when viewed from different angles.

Advertising Phrases

• Misleading statements contain false/deceptive claims.
• Exaggerated benefits overstate a products advantages.
• Subliminal marketing subtly influences consumer behavior.
• Consumer manipulation tactics deceive/pressure consumers into making purchases.
• Deceptive imagery uses altered/misleading visuals.
• Fine print details hide limitations or extra costs in small text.
• Draw ire attracts criticism for unethical advertising.
• Bait-and-switch lures with low prices but pressures to buy more expensive items.

Advertising Careers

• Account Manager is the main point of contact between a client.
• Creative Director leads the creative team, developing advertising concepts.
• Copywriter writes compelling content for advertisements.
• Art Director oversees visual aspects of a campaign.
• Graphic Designer creates logos and social media graphics.
• Media Planner determines the best advertising platforms.
• Marketing Research Analyst gathers data on consumers and trends.
• Brand Strategist develops long-term strategies to build customer loyalty.
• Public Relations Specialist manages a brands reputation and press communication.
• Social Media Manager oversees a brands social media presence.
• Digital Marketing Specialist implements online marketing strategies.
• Search Engine Optimization (SEO) Specialist optimizes website to rank higher in search engines.
• Advertising Sales Representative sells advertising space to businesses.
• Production Manager oversee the creation of quality advertising materials.
• Event Marketing Manager plans events, sponsorships to promote the brand.