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Questions and Answers
What is the main focus of an advertisement according to the text?
What is the main focus of an advertisement according to the text?
- Promising quality of products
- Designing taglines, mascots, or visuals
- Selecting a product to advertise (correct)
- Creating distinct symbols and logos
What is one of the ways to make an advertisement according to the text?
What is one of the ways to make an advertisement according to the text?
- Selecting a product randomly
- Creating add campaigns (correct)
- Establishing trust through symbols and logos
- Targeting a specific audience
Which element helps in creating a public impression about a company?
Which element helps in creating a public impression about a company?
- Choosing a product for advertisement
- Designing distinct symbols and logos (correct)
- Promising quality as an established brand
- Selecting various modes for advertising
Which aspect is mentioned as a challenge in creating advertisements?
Which aspect is mentioned as a challenge in creating advertisements?
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What is the significance of determining the class of people in advertising?
What is the significance of determining the class of people in advertising?
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Study Notes
Advertisement
- Advertisement: a notice, picture, or film about a product, job, or service
- Professionals survey greater products to create effective advertisements
- Designing taglines, mascots, and visuals is a tough job
- Established brands promise quality and have distinct symbols, logos, and slogans that create a public impression
Modes of Advertisement
- Modes of advertisement: television, hoardings, or newspapers and magazines
Making of Advertisement
- Steps to make an advertisement:
- Select a product
- Determine the class of people to target
- Design an odd campaign
Markets
- Market: a place where buying and selling takes place
- Market system: producers, sellers, and consumers are key players
- Raw materials are sent from farms or mines to industries or factories for finished products
Types of Markets
- Wholesale markets:
- Bulk buying and selling
- Cheaper goods
- Instead of showrooms, they have godowns
- Low investment
- Retail markets:
- Small amount of buying and selling
- Cater to people in the neighborhood
- Price more than wholesale
Selecting Markets
- Factors that impact a consumer's choice of market:
- The item to be bought
- Money to be spent
- Best deals or bargain available
- Convenience of shopping
- Brands and quality of products sold
- Proximity to the market
Chain of Markets
- Chain of markets:
- Towney of goods/escalation of cost (e.g., onion)
- Former (local mandi) → local mandi (wholesaler) → city wholesaler → retailer → consumer
- Each step increases the cost of the product
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