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Advantages of Marketing Research

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Questions and Answers

How does marketing research help in forecasting the demand for new products?

By providing insights into consumer behavior and acceptance of new products.

What role does marketing research play in improving relations with dealers?

It helps in building better relationships with dealers.

In what way does marketing research assist in overcoming sales resistance?

By providing insights into consumer behavior and preferences.

How does marketing research facilitate planned production?

By providing data on consumer demand and preferences. Signup and view all the answers

What benefits come from marketing research in relation to the acceptance of new products?

It helps in understanding consumer preferences for new products. Signup and view all the answers

How does marketing research support in facilitating planned production?

By providing insights into market trends and consumer preferences. Signup and view all the answers

Explain the role of marketing research in understanding consumer behavior.

Marketing research helps in analyzing purchasing patterns and preferences of consumers. Signup and view all the answers

In what ways can marketing research aid in improving relations with dealers?

By providing information on dealer requirements and expectations. Signup and view all the answers

How does marketing research assist in overcoming sales resistance?

By identifying the reasons behind customer hesitation or objections. Signup and view all the answers

Why is forecasting the demand and acceptance of new products important in marketing research?

To minimize risks associated with new product launches and optimize market penetration. Signup and view all the answers

Study Notes

Marketing research facilitates planned production by providing insights into consumer preferences and market trends.
It helps in forecasting the demand and acceptance of new products, allowing companies to make informed decisions.
Understanding consumer behavior is a key advantage of marketing research, enabling businesses to tailor their strategies effectively.
Marketing research is valuable for improving relationships with dealers, enhancing collaboration and mutual success.
It also assists in overcoming sales resistance by identifying potential challenges and addressing them proactively.

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Description

This quiz explores the benefits of marketing research, such as facilitating planned production, forecasting demand for new products, understanding consumer behavior, and improving relations with dealers. Test your knowledge on how marketing research can help overcome sales resistance.