9 Questions
What are the most important digital marketing techniques mentioned in the text?
SEO, SEM, Display, Social Networks
Which aspect takes the 'lion's share' in the launch of an online channel according to the text?
Online marketing and HR items
What is a critical aspect to be considered when determining the level of necessary investment for setting up an e-commerce store?
Technological options
Which of the following is NOT mentioned as a popular e-commerce store solution in the text?
Magento
Why is developing an online sales channel described as 'building a company within the company'?
Because it requires a multi-disciplinary profile and combines various areas of knowledge
What are some examples of low-cost rental solutions for setting up an e-commerce store mentioned in the text?
Shopify, Woocommerce
Which digital marketing technique focuses on image advertising according to the text?
Display
What is emphasized as being able to start a store with a very low cost in the context of e-commerce solutions?
'Acquisition of addi6onal Templates and Plugins'
'OpenSource' and 'SaaS' refer to which concepts in terms of e-commerce solutions?
'Technological platforms'
Learn about the benefits of having your own online store in comparison to using marketplaces, such as direct customer communication, branding opportunities, and company autonomy.
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