Advanced Strategic Management: Internationalization Strategy
29 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is considered an example of cultural distance in market entry strategy?

  • Disparities in income levels
  • Geographical barriers affecting transport
  • Differences in administrative laws
  • Variations in language and social norms (correct)
  • Which entry mode has the highest degree of resource commitment?

  • Alliances
  • Wholly owned subsidiaries (correct)
  • Franchising
  • Exporting
  • In the context of international expansion, which factor is classified as economic/wealth distance?

  • Cultural practices varying across countries
  • Political stability in foreign markets
  • Variations in wealth and income levels (correct)
  • Differences in educational systems
  • What is the correct order of entry modes based on increasing resource commitment?

    <p>Exporting, Franchising, Alliances, Wholly owned subsidiaries (A)</p> Signup and view all the answers

    Which aspect does not fall under geographic distance?

    <p>Cultural attitudes towards business (B)</p> Signup and view all the answers

    What is a significant risk associated with an organization that operates with independent units?

    <p>Brand dilution (C)</p> Signup and view all the answers

    Which of the following best describes a global strategy in corporate management?

    <p>Maximized global integration with minimal local adaptation (C)</p> Signup and view all the answers

    What characterizes a transnational strategy?

    <p>Maximized local responsiveness with efficient global coordination (D)</p> Signup and view all the answers

    Which analysis is primarily concerned with the competitive environment of a new market?

    <p>Five Forces analysis (A)</p> Signup and view all the answers

    In conducting a market attractiveness assessment, what should be the primary focus?

    <p>Comparison of firm capabilities to market conditions (C)</p> Signup and view all the answers

    What is a potential drawback of operating under a corporate strategy that emphasizes independent units?

    <p>Inconsistent branding across markets (B)</p> Signup and view all the answers

    Which of the following elements is NOT emphasized in a global strategy?

    <p>Local adaptation of products (B)</p> Signup and view all the answers

    What is a major challenge in implementing a transnational strategy?

    <p>Balancing local adaptation with global efficiency (D)</p> Signup and view all the answers

    What is one of the primary reasons firms internationalize according to YIP's factors?

    <p>To achieve economies of scale (C)</p> Signup and view all the answers

    Which of the following is NOT classified as a market driver in YIP's assessment of international strategy potential?

    <p>Cost savings through economies of scale (B)</p> Signup and view all the answers

    What factor is NOT considered a government driver in internationalization?

    <p>Competitive advantages in product pricing (A)</p> Signup and view all the answers

    How do competitive drivers influence a firm’s internationalization strategy?

    <p>By increasing pressure for global coordination (B)</p> Signup and view all the answers

    What is the focus of internationalization strategy at the corporate level?

    <p>Understanding the geographical scope of an organization (D)</p> Signup and view all the answers

    Which aspect is an example of exploiting country specific advantages?

    <p>Utilizing local fiscal incentives to reduce operational costs (A)</p> Signup and view all the answers

    What do market drivers primarily lead to in internationalization strategies?

    <p>Standardization across different markets (B)</p> Signup and view all the answers

    What condition is essential for governments to drive internationalization positively?

    <p>Favorable international conditions (C)</p> Signup and view all the answers

    What characterizes a multi-domestic strategy in corporate strategy?

    <p>Market demands in individual national markets are prioritized. (B)</p> Signup and view all the answers

    What is the primary challenge associated with an export strategy?

    <p>Inadequate adaptation to local market conditions. (B)</p> Signup and view all the answers

    Which factor is emphasized in the global-local dilemma when developing corporate strategy?

    <p>Balancing global integration and local responsiveness. (C)</p> Signup and view all the answers

    In which scenario is an export strategy most suitable?

    <p>When companies have strong domestic brands and low international pressures. (C)</p> Signup and view all the answers

    What is a significant feature of a multi-domestic strategy?

    <p>Independently operated strategies in each market. (A)</p> Signup and view all the answers

    What drives the pressure for global integration in international business strategy?

    <p>The necessity to reduce production costs through economies of scale. (B)</p> Signup and view all the answers

    Which of the following best describes the nature of operations in a multi-domestic strategy?

    <p>Operations focus on localized adaptations for each market. (D)</p> Signup and view all the answers

    What is a potential consequence of adopting an overly home country-centered view in an export strategy?

    <p>Difficulty in competing with skilled local rivals. (A)</p> Signup and view all the answers

    Flashcards

    Internationalization Strategy

    A corporate-level strategy that focuses on a company's geographical scope and how it expands internationally.

    YIP's Factors: Assessing international strategy potential

    A framework that analyzes key drivers influencing a company's internationalization potential. It examines market, cost, government, and competitive factors.

    Market Drivers

    Factors related to customer preferences and market conditions that encourage internationalization. Example: Similar customer needs across countries (luxury goods) or the presence of global customers.

    Cost Drivers

    Factors that influence a company's decision to internationalize based on cost considerations.

    Signup and view all the flashcards

    Economies of Scale

    The cost advantage achieved by increasing production volume. It can be realized by expanding to new markets and increasing total output.

    Signup and view all the flashcards

    Government Drivers

    Factors related to government policies and regulations that influence internationalization.

    Signup and view all the flashcards

    Competitive Drivers

    Factors related to competition and interconnectedness between a company's operations in different countries.

    Signup and view all the flashcards

    Interdependence between country operations

    When the performance and success of a company in one country are linked to its operations in other countries because of factors like shared resources, customer relationships, or competitive pressures.

    Signup and view all the flashcards

    Organization Structure

    A company structure with relatively independent units, often seen in marketing-focused companies.

    Signup and view all the flashcards

    Global Strategy

    A strategy aiming for maximum global integration with minimal product adaptation. Standardized products are made for all markets, focusing on efficient production through economies of scale.

    Signup and view all the flashcards

    Transnational Strategy

    A complex strategy seeking both local responsiveness and global coordination. Aims to learn from and exchange knowledge between different locations, focusing on efficient operations and local customization.

    Signup and view all the flashcards

    Five Forces Analysis

    Analyzing the competitive landscape by considering factors like supplier power, buyer power, substitutes, rivalry, and new entrants.

    Signup and view all the flashcards

    PESTEL Analysis

    Examining the external environment by analyzing political, economic, social, technological, environmental, and legal factors.

    Signup and view all the flashcards

    CAGE Framework

    Analyzing distance between countries considering cultural, administrative, geographic, and economic differences.

    Signup and view all the flashcards

    Defender's Reactiveness

    How a company responds to new entrants and competitors.

    Signup and view all the flashcards

    Defender's Clout

    The power and resources of a company in defending its market share.

    Signup and view all the flashcards

    Global-Local Dilemma

    The challenge of balancing standardized products and services for global markets with the need for local adaptations to meet specific country requirements.

    Signup and view all the flashcards

    Pressure for Global Integration

    The need to coordinate operations and strategies across multiple countries to achieve efficiency and consistency.

    Signup and view all the flashcards

    Pressure for Local Responsiveness

    The need to adapt products, services, and marketing to meet the specific demands and preferences of individual countries.

    Signup and view all the flashcards

    Export Strategy

    A basic international strategy focused on exporting products from a home country with minimal adaptation and coordination in overseas markets.

    Signup and view all the flashcards

    When is Export Strategy Suitable?

    Suitable when pressure for both global integration and local responsiveness is low.

    Signup and view all the flashcards

    Multi-domestic Strategy

    An international strategy where products and services are tailored to meet the specific needs of individual national markets, with minimal coordination across countries.

    Signup and view all the flashcards

    Multi-domestic Strategy: Prioritization

    Each national market is treated independently, with a high emphasis on meeting local demands.

    Signup and view all the flashcards

    Multi-domestic Strategy: Coordination

    A low level of coordination between national operations, allowing each market to operate with a high degree of autonomy.

    Signup and view all the flashcards

    Cultural Distance

    Differences in language, ethnicity, religion, and social norms between countries. It impacts how businesses interact with customers and employees.

    Signup and view all the flashcards

    Administrative Distance

    Differences in administrative, political, or legal systems between countries. It impacts how businesses operate and navigate regulations.

    Signup and view all the flashcards

    Geographic Distance

    Distance not just in miles, but also factors like size, sea access, and communication quality. It impacts logistics and the ease of doing business.

    Signup and view all the flashcards

    Economic/Wealth Distance

    Differences in wealth and income levels between countries. It impacts purchasing power and market potential.

    Signup and view all the flashcards

    Staged International Expansion Model

    A gradual approach to entering new markets where companies increase their commitment over time, gaining knowledge and confidence before fully investing.

    Signup and view all the flashcards

    Study Notes

    Advanced Strategic Management: Internationalization Strategy

    • The course focuses on sessions 16-17
    • The study topic is Internationalization Strategy
    • The analysis level is corporate level.
    • The focal point is the geographical scope of an organization.
    • Key drivers of internationalization include both geographic and firm-specific advantages.
    • International strategies and market selection are crucial aspects of the course.

    Why Firms Internationalize

    • Firms internationalize for various reasons, often driven by the search for growth opportunities.
    • Real GDP growth data (visualized) is part of the discussion on factors influencing decisions for international operations.
    • Recent trends and examples, such as Cuba's opening to private businesses (Feb 2021), and other international agreements, support the analysis.

    YIP's Factors: Assessing International Strategy Potential

    • Market drivers influence standardization, impacting similarities in customer needs and tastes (e.g., luxury goods).
    • Cost drivers directly contribute to cost savings: economies of scale beyond a certain country's origin, exploiting country-specific advantages (e.g., cheap labor).
    • Government policies, like trade policies, technical standards, and host government policies affect international strategies.
    • Competitive drivers include interdependence between countries, competitors' global strategies, and competition across borders.

    Basic International Strategies

    • The global-local dilemma is the extent to which products/services can be standardized across national borders or need to be adapted to local markets.
    • Two main forces include: pressure for global integration and pressure for local responsiveness.
    • Basic strategies include: Global, Transnational, Export, and Multi-domestic strategies.

    Export Strategies

    • Activities are concentrated in the home country.
    • Primarily involves exporting products/services to other countries.
    • Often involves relatively loose coordination overseas.
    • Suitable when pressure for global integration and local responsiveness is low.

    Multi-domestic Strategies

    • Goods and services are produced locally in each national market.
    • Markets are treated independently, prioritizing the needs of each local market.
    • Maximizes local responsiveness with different offerings for various countries.
    • Low level of coordination between markets (units).
    • Associated with companies focusing on marketing.

    Global Strategies

    • Emphasizes global integration with minimal local adaptations.
    • Products/services are standardized, focusing on economies of scale.
    • Activities are centrally controlled through headquarters.
    • Common in commodity markets (e.g., cement).

    Transnational Strategies

    • A complex model aimed at balancing both local responsiveness and global coordination.
    • Leveraging knowledge exchange across dispersed units is key.
    • Often involves operations that are flexible to adapt to local conditions while maintaining efficiency.

    Market Selection and Entry

    • Key factors for market selection and entry include market attractiveness to new entrants, reactiveness of existing players, and existing company clout.
    • Analytical frameworks include Five Forces, PESTEL, and CAGE frameworks.
    • Cultural, Administrative, Economic, and Geographic elements shape market selection and entry decisions.

    Market Entry

    • The staged international expansion model suggests a gradual resource commitment to new markets, developing market knowledge and capabilities.
    • Various entry modes for market entry include exporting, alliances, franchising, and wholly owned subsidiaries.
    • The degree of control and investment differs across these entry modes.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz covers sessions 16-17 of Advanced Strategic Management with a focus on Internationalization Strategy. It explores the corporate-level analysis of geographical scope and key drivers of internationalization, including market selection and firm-specific advantages. Recent trends, such as Cuba's private business opening in 2021, are also discussed to illustrate the factors influencing international operations.

    More Like This

    Use Quizgecko on...
    Browser
    Browser