Apollo Advanced Tactics test

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Using Apollo's advanced search, what steps would you take to create a list targeting VP-level prospects in the biotechnology industry located in the Northeastern US who have engaged with competitor content within the last six months?

You would first access the 'Search' function, then apply the following filters: Job Title (VP and above), Industry (Biotechnology), Location (Northeastern US), and Engagement (Engaged with Competitor Content in the last 6 months). Save the search criteria and then create a list from the results.

In Apollo.io, which feature allows you to automate the outreach process while still maintaining a level of personalization, and how can it be utilized effectively?

Contact Profiles
Sequences (correct)
Email Templates
Dialer

Explain how lead scoring works in Apollo and how you would apply it to prioritize leads for a new SaaS product launch.

Lead scoring in Apollo involves assigning value to each lead based on specific criteria such as job title, industry, company size, engagement level, and more.

When setting up lead scoring in Apollo for a new SaaS product launch, which criteria would you prioritize to score leads? (Select all that apply)A) Job title relevancy

All of the above (D) Signup and view all the answers

Describe a strategy for creating an Apollo sequence that incorporates multiple touchpoints across different platforms (email, phone, LinkedIn) for maximum engagement.

A multi-platform sequence could start with a personalized email using Apollo’s templating feature, followed by a LinkedIn connection request two days later. After a week, if there's no response, a follow-up email could be sent, and then a phone call scheduled in the sequence with a pre-written script. Each touchpoint should offer value and acknowledge the previous attempts to create a cohesive narrative. Signup and view all the answers

Apollo's advanced filtering allows for precise segmentation. What combination of filters would you use to identify companies in Apollo that recently received funding, utilize a CRM that your product integrates with, and fall into the mid-market segment?

Funding Date, CRM Technology, Company Size (A) Signup and view all the answers

How can Apollo's job change alerts be used to enhance your sales strategy?

Job change alerts can be a signal to reach out to a prospect, as new positions often come with decision-making power and a willingness to implement changes. You can use these alerts to tailor your outreach, congratulating the prospect on the new role and positioning your product as a valuable tool for achieving early wins in their new position. Signup and view all the answers

Apollo Search Filters

Used to narrow down prospect pool based on specific criteria in Apollo.io.

VP-level Prospects

Potential clients holding Vice President or higher positions.