Advanced Platform Strategy Quiz
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Questions and Answers

What is the Chicken and the Egg problem in the context of platform development?

  • The issue of subsidizing and exclusivity in platform development.
  • The problem of getting a platform started when both sides depend on one another. (correct)
  • The challenge of balancing the costs of setup and termination in platform development.
  • The difficulty of choosing between low, medium, and high-cost options in platform development.

What are the solutions to the Chicken and the Egg problem?

  • Subsidizing, exclusivity, seeding, providing cheap/free tools, and offering standalone value to one side. (correct)
  • Developing complements, providing cheap/free tools, and offering standalone value to one side.
  • Balancing costs, maximizing network effects, and prioritizing growth.
  • Lowering switching costs, prioritizing growth/network effects, and providing cash bonuses.

What is the problem with solutions to the Chicken and the Egg problems?

  • Both subsidizing and exclusivity can be expensive. (correct)
  • The complexity of balancing costs and maximizing network effects.
  • The challenge of lowering switching costs and providing cash bonuses.
  • The issue of developing complements and providing cheap/free tools.

How should platforms price each side?

<p>Platforms should profit from the side with the more inelastic demand or higher WTP that adds least value (or diminishes value) for others. (A)</p> Signup and view all the answers

What did Uber do differently compared to Sidecar?

<p>Lowered switching costs and prioritized growth/network effects. (D)</p> Signup and view all the answers

When starting a platform, firms should always begin with as many sides as possible to maximize the network effects. Is this statement true or false?

<p>False (C)</p> Signup and view all the answers

What are the pros of having more sides in a platform?

<p>Potentially stronger network effects and access to more sources of creativity, value, and revenue. (D)</p> Signup and view all the answers

What are the cons of having more sides in a platform?

<p>Conflicts of interest and less control &amp; integration. (A)</p> Signup and view all the answers

What costs matter the most in switching when considering platform development?

<p>Setup and termination costs (B)</p> Signup and view all the answers

How many sides should firms bring on board when starting a platform to maximize network effects?

<p>The optimal number of sides varies and may not always be the maximum. (B)</p> Signup and view all the answers

What is the primary factor that leads to a more concentrated platform industry?

<p>High Minimum Efficient Scale relative to mature market size (B)</p> Signup and view all the answers

What characterizes heterogeneous consumer preferences?

<p>Consumers want different things (C)</p> Signup and view all the answers

What are multi-homing costs?

<p>Costs/investments incurred by user due to platform affiliation (D)</p> Signup and view all the answers

What does mono-homing refer to?

<p>The practice of only affiliating with a single platform at a time (C)</p> Signup and view all the answers

What happens when multi-homing costs are high?

<p>Users are more likely to mono-home (D)</p> Signup and view all the answers

What are the components of Platform Affiliation?

<p>Setup, Ongoing, and Termination (B)</p> Signup and view all the answers

What costs matter the most in multi-homing?

<p>Multi-homing costs (D)</p> Signup and view all the answers

What characterizes the side of the market in terms of multi-homing?

<p>Each “side” of the market may home differently (B)</p> Signup and view all the answers

What is multi-homing?

<p>The practice of simultaneously affiliating with multiple platforms (B)</p> Signup and view all the answers

What are the four quadrants of customer preferences based on?

<p>Open vs. Curated and Category Specific vs. Broad (A)</p> Signup and view all the answers

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