Advanced Design Planning Module 3
136 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What are wallet competitors according to the provided text?

  • Substitutes for traditional industry patterns
  • Other ways that people might go about solving this problem
  • Businesses or organizations that exist in the same ecosystem (correct)
  • Businesses or organizations that exist in a different ecosystem

    • What is the first thing to do when benchmarking competitors?

  • Look at how other industries address the same issue
  • Understand how competitors address the issue and do some detailed research on their strengths and weaknesses (correct)
  • Study hiring in your particular industry and then look at how other industries do hiring
  • Draw inspiration from nature

    • What is the term for organizations that have to do the same thing as you, but in a different industry or geography?

  • Substitutes
  • Wallet competitors
  • Analogies
  • Exemplars (correct)

    • What is the third ring out in the contextual research process?

    <p>Analogies</p> Signup and view all the answers

    What is an example of an analogy in the context of hiring?

    <p>How universities do orientation for new students</p> Signup and view all the answers

    What is the final rung in the contextual research process?

    <p>Inspirations</p> Signup and view all the answers

    What is an example of an inspiration in the contextual research process?

    <p>Looking at nature to see how it solves similar problems</p> Signup and view all the answers

    Why is the inspirations stage often done last?

    <p>Because it is the most fun</p> Signup and view all the answers

    What is the purpose of conducting contextual research?

    <p>To influence and drive a project</p> Signup and view all the answers

    What is the benefit of looking at analogies in the contextual research process?

    <p>To see patterns and insights that aren't immediately obvious</p> Signup and view all the answers

    What is the context of the scheduling application being referred to?

    <p>A flight scheduling system for pilots</p> Signup and view all the answers

    What is the purpose of looking at how other airlines enable their pilots to schedule their routes?

    <p>To benchmark how other airlines are understanding and using their applications</p> Signup and view all the answers

    What is the next step after looking at benchmarking in the industry?

    <p>Exemplars</p> Signup and view all the answers

    What do exemplars provide in terms of ideas and strategies?

    <p>New ways of thinking</p> Signup and view all the answers

    What is the hardest but most fruitful step in the redesign process?

    <p>Analogies</p> Signup and view all the answers

    What is the abstract way of describing the problem of scheduling flights?

    <p>Planning ahead using given options to achieve a goal with constraints</p> Signup and view all the answers

    What can be studied to get new ideas for the flight scheduling app?

    <p>All of the above</p> Signup and view all the answers

    What is the benefit of looking at how people book vacations?

    <p>It provides strategies and ideas that can be applied to the flight scheduling app</p> Signup and view all the answers

    What is the final step in the redesign process?

    <p>Inspirations</p> Signup and view all the answers

    What is the outcome of using analogies in the redesign process?

    <p>A more creative solution</p> Signup and view all the answers

    Which module of the Advanced Design Planning course is currently being discussed?

    <p>Third</p> Signup and view all the answers

    What type of research complements the context and foresight research in this module?

    <p>Empathy research</p> Signup and view all the answers

    What is the primary focus for the start of this module?

    <p>Contextual research</p> Signup and view all the answers

    How many classes of inquiry are suggested to develop initial insights?

    <p>Four</p> Signup and view all the answers

    What should be considered when looking at how competitors solve problems?

    <p>Benchmarks</p> Signup and view all the answers

    What term is used to describe competitors that have the same exact product or service offering?

    <p>Direct competitors</p> Signup and view all the answers

    What is one reason provided for benchmarking competitors?

    <p>To understand what they do and don't do</p> Signup and view all the answers

    What are the competitors that do not directly compete but offer similar solutions called?

    <p>Substitutes</p> Signup and view all the answers

    What is the primary goal of studying how pilots scheduled their flights before the use of computers and databases?

    <p>To learn from past practices and apply them to modern scheduling systems</p> Signup and view all the answers

    What does the 'causal logic' section of the contextual research worksheet aim to document?

    <p>The detailed steps of how the current system works</p> Signup and view all the answers

    What is the purpose of synthesizing the research findings into a format that is easy to read and distill?

    <p>To ensure that all team members are on the same page</p> Signup and view all the answers

    What is the primary benefit of conducting contextual research?

    <p>To provide a comprehensive understanding of the problem or issue being addressed</p> Signup and view all the answers

    What is the purpose of studying how other industries solve similar problems?

    <p>To learn from their experiences and identify novel insights</p> Signup and view all the answers

    What is the 'strategies' section of the contextual research worksheet related to?

    <p>The 'so what' section of the research</p> Signup and view all the answers

    What is the primary purpose of the contextual research worksheet?

    <p>To document the research findings</p> Signup and view all the answers

    What does the 'inspiration' section of the contextual research worksheet aim to document?

    <p>The ideas and insights gained from the research</p> Signup and view all the answers

    What is the primary benefit of using a contextual research worksheet?

    <p>To provide a structured approach to documenting and analyzing the research findings</p> Signup and view all the answers

    What is the primary goal of studying how others in other industries solve similar problems?

    <p>To learn from their experiences and identify novel insights</p> Signup and view all the answers

    What is the purpose of identifying 'vectors' in the given context?

    <p>To understand the future directions of an industry</p> Signup and view all the answers

    What is the outcome of completing the worksheet?

    <p>A set of case studies</p> Signup and view all the answers

    What does the 'empathy piece' refer to in the context of the given process?

    <p>Understanding the stakeholders' needs</p> Signup and view all the answers

    What is the purpose of the 'context piece' in the given process?

    <p>Understanding what's happening around the stakeholders</p> Signup and view all the answers

    What is the final step in the given process?

    <p>Taking all the data and making some meaning out of it</p> Signup and view all the answers

    What is the importance of using a worksheet in the given process?

    <p>To organize the data and identify the implications</p> Signup and view all the answers

    What is the purpose of 'benchmarks' in the given context?

    <p>To inspire innovation</p> Signup and view all the answers

    What is the relationship between the three pieces (empathy, context, and future directions) in the given process?

    <p>They are concurrent</p> Signup and view all the answers

    What is the purpose of the given process?

    <p>To understand the industry and its future directions</p> Signup and view all the answers

    What is the significance of millennial consumers preparing for retirement?

    <p>It's an example of a vector</p> Signup and view all the answers

    What is the concept of planning a road trip compared to in the text?

    <p>Collecting a ton of research and synthesizing it</p> Signup and view all the answers

    What is the analogy used in the text to describe planning a road trip?

    <p>Nasser's spacecraft launch</p> Signup and view all the answers

    What is the causal logic piece found in the study of Nasser?

    <p>Crowdsourcing to help with decision-making</p> Signup and view all the answers

    How does the student plan to apply the causal logic piece to their road trip project?

    <p>By using crowdsourcing to influence road tripping</p> Signup and view all the answers

    What is the next section of the process focused on after the contextual piece?

    <p>Identifying trends and vectors</p> Signup and view all the answers

    What types of changes in society should designers be aware of?

    <p>Both strong and weak trends, including distant early warnings</p> Signup and view all the answers

    What is one of the categories of trends that designers should look for?

    <p>Demographics and geography</p> Signup and view all the answers

    What is changing significantly in North America, according to the text?

    <p>The demographics and geography of the population</p> Signup and view all the answers

    What is the purpose of the contextual piece, according to the text?

    <p>To inspire designers and find new ways of thinking</p> Signup and view all the answers

    What is the result of applying the causal logic piece to the road trip project?

    <p>A strategy for using crowdsourcing</p> Signup and view all the answers

    Why would large retailers or consumer packaged goods companies need to understand demographic shifts?

    <p>To adjust their marketing strategies according to where people are moving</p> Signup and view all the answers

    What is the term used to describe the expected decrease in the number of 18-19-year-olds starting college?

    <p>Demographic cliff</p> Signup and view all the answers

    How have decision-making dynamics within families changed from the seventies and eighties to today?

    <p>From young boys to young girls</p> Signup and view all the answers

    What is an important aspect for universities to consider when designing their strategies?

    <p>Demographic shifts</p> Signup and view all the answers

    Why is it important to understand social changes when designing products and services?

    <p>To meet evolving societal values and norms</p> Signup and view all the answers

    In a home with young children of multiple genders in the seventies and eighties, who were typically the decision makers?

    <p>The young boys</p> Signup and view all the answers

    In what way has the role of young girls changed in family decision making over time?

    <p>They are now often the primary decision makers</p> Signup and view all the answers

    What does the 'social' aspect in the context of shifts refer to?

    <p>Changes in societal values and norms</p> Signup and view all the answers

    What can be inferred from the shift of decision-making power from boys to girls in family marketing strategies?

    <p>Marketing now often targets young women</p> Signup and view all the answers

    Which aspect is highlighted as always changing at a very rapid rate?

    <p>Technology</p> Signup and view all the answers

    What is the purpose of benchmarking competitors?

    <p>To understand how competitors solve problems</p> Signup and view all the answers

    What type of competitors have the same exact product or service offering?

    <p>Direct competitors</p> Signup and view all the answers

    What is the primary focus for the start of this module?

    <p>Contextual research</p> Signup and view all the answers

    How many classes of inquiry are suggested to develop initial insights?

    <p>4</p> Signup and view all the answers

    What is the significance of studying competitors?

    <p>To understand how they solve problems</p> Signup and view all the answers

    What is the next step after looking at benchmarking in the industry?

    <p>Contextual research</p> Signup and view all the answers

    What is the primary goal of studying how competitors solve problems?

    <p>To understand their strengths and weaknesses</p> Signup and view all the answers

    What type of competitors offer similar solutions?

    <p>Substitutes</p> Signup and view all the answers

    What is the primary goal of identifying wallet competitors?

    <p>To understand how they address the same issue as your organization</p> Signup and view all the answers

    What is the purpose of studying exemplars?

    <p>To analyze how other organizations in different industries address the same issue</p> Signup and view all the answers

    What is the benefit of studying analogies?

    <p>To see patterns and insights that aren't immediately obvious</p> Signup and view all the answers

    What is the purpose of conducting contextual research?

    <p>To understand how other organizations address similar issues</p> Signup and view all the answers

    What is the primary focus of the inspirations stage?

    <p>To draw inspiration from anything related to your domain</p> Signup and view all the answers

    What is the benefit of looking at how other organizations solve similar problems?

    <p>To find new ideas and approaches to solve similar problems</p> Signup and view all the answers

    What is the primary goal of studying how universities do orientation for new students?

    <p>To find new ideas and approaches to solve the issue of bringing someone new on board</p> Signup and view all the answers

    What is the primary benefit of understanding how other organizations address similar issues?

    <p>To find new ideas and approaches to solve similar problems</p> Signup and view all the answers

    What is the primary goal of studying how religious groups recruit and then bring people into their particular ministry?

    <p>To find new ideas and approaches to solve the issue of bringing someone new on board</p> Signup and view all the answers

    What is the primary benefit of conducting contextual research in different geographies?

    <p>To find new ideas and approaches to solve similar problems in different cultures</p> Signup and view all the answers

    What is the main goal of studying how pilots scheduled their flights before the use of computers and databases?

    <p>To learn from their experiences and apply it to modern scheduling systems</p> Signup and view all the answers

    What is the purpose of the 'strategies' section in the contextual research worksheet?

    <p>To identify the key takeaways from the research</p> Signup and view all the answers

    Why is it important to study how others in other industries solve similar problems?

    <p>To identify novel solutions that can be applied to the design of the scheduling system</p> Signup and view all the answers

    What is the purpose of synthesizing the research findings into a format that is easy to read and distill?

    <p>To make it easy for the team to understand the research findings</p> Signup and view all the answers

    What is the 'causal logic' section of the contextual research worksheet used to document?

    <p>The detailed steps of how the current system works</p> Signup and view all the answers

    What is the primary benefit of using a contextual research worksheet?

    <p>It provides a structured approach to conducting contextual research</p> Signup and view all the answers

    Why is it frustrating to receive emails or ideas without much structure to them?

    <p>Because they are difficult to read and distill</p> Signup and view all the answers

    What is the primary goal of conducting contextual research?

    <p>To build a larger contextual understanding of the problem or issue</p> Signup and view all the answers

    What is the purpose of the 'inspiration' section of the contextual research worksheet?

    <p>To find inspiration for designing the scheduling system</p> Signup and view all the answers

    What is the benefit of studying how Amazon enables their delivery drivers to schedule their routes and times?

    <p>It helps in identifying key takeaways that can be applied to the design of the scheduling system</p> Signup and view all the answers

    What is the primary goal of identifying vectors in the given context?

    <p>To identify insights about what's changing</p> Signup and view all the answers

    What does the worksheet used in the given process help to identify?

    <p>The vectors, evidence, and implications of a particular demographic change</p> Signup and view all the answers

    What is the significance of the 'empathy piece' in the given process?

    <p>It provides a deep understanding of the stakeholders' needs</p> Signup and view all the answers

    What is the purpose of understanding the 'context piece' in the given process?

    <p>To understand what's happening around the stakeholders</p> Signup and view all the answers

    What is the final step in the given process?

    <p>To make meaning out of the data and build a point of view</p> Signup and view all the answers

    What is the significance of 'millennial consumers preparing well enough for retirement' in the given context?

    <p>It is an example of a vector</p> Signup and view all the answers

    What is the purpose of using a worksheet in the given process?

    <p>To help identify the vectors, evidence, and implications of a particular demographic change</p> Signup and view all the answers

    What is the relationship between the 'empathy piece', 'context piece', and 'future directions' in the given process?

    <p>They provide a complete picture of the stakeholders' needs, the context, and the future direction</p> Signup and view all the answers

    What is the primary purpose of the given process?

    <p>To understand the stakeholders' needs and the industry's future direction</p> Signup and view all the answers

    What is the outcome of completing the worksheet?

    <p>A set of vectors, evidence, and implications</p> Signup and view all the answers

    What is the first step in redesigning the pilot scheduling application for United Airlines?

    <p>Benchmarking other airlines' scheduling systems</p> Signup and view all the answers

    What is meant by 'exemplars' in the context of redesigning the scheduling application?

    <p>Industries that allow employees to self-schedule</p> Signup and view all the answers

    Which of these companies was suggested as an exemplar in the consultation?

    <p>FedEx</p> Signup and view all the answers

    When looking at analogies, what is the described abstraction for the problem of scheduling flights?

    <p>Planning ahead using given options to achieve a goal</p> Signup and view all the answers

    What new area of study opens up when the problem is abstracted to planning ahead using given options?

    <p>Vacation travel planning</p> Signup and view all the answers

    Which industry practice is suggested as a potential source of new ideas for the flight scheduling app?

    <p>Warehouse shift selection</p> Signup and view all the answers

    What strategic information might help bring new ideas to a flight scheduling application from hotel booking systems?

    <p>Limited-time booking windows</p> Signup and view all the answers

    Which stage of redesign is often considered the hardest but most fruitful?

    <p>Analogies</p> Signup and view all the answers

    What is the ultimate goal of using analogies in the redesign process?

    <p>Creating novel insights</p> Signup and view all the answers

    Aside from airlines, which other industries were suggested as relevant for studying employee self-scheduling?

    <p>Healthcare for doctors and nurses</p> Signup and view all the answers

    What is the student's primary task when planning a road trip?

    <p>Researching and synthesizing information</p> Signup and view all the answers

    What was the broad idea the student based his research on?

    <p>Finding organizations that synthesize large amounts of information</p> Signup and view all the answers

    Why did the student find the study of NASA relevant to his project?

    <p>NASA's crowdsourcing strategies</p> Signup and view all the answers

    What potential strategy was inspired by NASA's approach?

    <p>Utilizing crowdsourcing</p> Signup and view all the answers

    What is the focus of the next section after discussing contextual pieces?

    <p>Identifying trends and vectors</p> Signup and view all the answers

    What are some of the key demographic factors to consider in design solutions?

    <p>Age distribution and education levels</p> Signup and view all the answers

    Why is it important to look at weak trends in addition to strong trends?

    <p>To consider all possible future scenarios</p> Signup and view all the answers

    How does crowdsourcing benefit NASA in decision making?

    <p>It involves a larger community in research.</p> Signup and view all the answers

    What demographic shift is significant in North America?

    <p>Changing population distribution across states</p> Signup and view all the answers

    What is an early sign that may not indicate immediate but potential future change?

    <p>Distant early warning indicators</p> Signup and view all the answers

    What major trend must large retailers consider according to demographic shifts?

    <p>Concentration of population in the southeast</p> Signup and view all the answers

    What is the demographic cliff mentioned in the context?

    <p>Fewer people aged 19 or 18 years starting college</p> Signup and view all the answers

    What is one significant change in family decision-making dynamics over time?

    <p>Women and young girls now mostly decide weekend plans</p> Signup and view all the answers

    Why is it important to consider social changes within marketing strategies?

    <p>They reflect changing values and norms in society</p> Signup and view all the answers

    In the context of demographic shifts, what strategic considerations should universities make?

    <p>Adjusting to fewer college-age students</p> Signup and view all the answers

    Which technological trend is highlighted as rapidly evolving in the discussion?

    <p>Artificial Intelligence</p> Signup and view all the answers

    How should marketers adapt according to changes in family decision-making dynamics between the 1970s and today?

    <p>Target young girls and women</p> Signup and view all the answers

    What is essential when designing products and services in light of demographic trends?

    <p>Considering demographic shifts</p> Signup and view all the answers

    What aspect do social changes impact in marketing?

    <p>Consumer values and priorities</p> Signup and view all the answers

    What should companies focus on to stay competitive as demographic shifts occur?

    <p>Understand moving patterns and consumer behavior</p> Signup and view all the answers

    Study Notes

    Contextual Research

    • Contextual research involves understanding the context of a product or service to redesign it.
    • It involves four classes of inquiry:
      • Benchmarks: Understanding how competitors and businesses in the industry currently solve a problem.
      • Exemplars: Studying how other organizations and industries address a similar issue.
      • Analogies: Identifying abstract patterns and structures that can be applied to a problem.
      • Inspirations: Drawing inspiration from distant and unrelated fields.

    Benchmarks

    • Involves understanding how competitors solve a problem.
    • Identifying direct competitors who offer the same product or service.
    • Identifying wallet competitors who share the same customer wallet.
    • Understanding substitutes that offer alternative solutions.

    Exemplars

    • Studying how other organizations and industries address a similar issue.
    • Identifying other industries that have similar problems.

    Analogies

    • Identifying abstract patterns and structures that can be applied to a problem.
    • Making the problem more abstract to identify new solutions.

    Inspirations

    • Drawing inspiration from distant and unrelated fields.
    • Looking at how others solve similar problems in different contexts.

    Case Study: Redesigning a Flight Scheduling App

    • Identifying the problem: Redesigning an app for United Airlines pilots to schedule their flights.
    • Benchmarking: Studying how other airlines enable pilots to schedule their flights.
    • Exemplars: Studying how other industries enable employees to self-schedule and pick slots.
    • Analogies: Identifying abstract patterns in scheduling and applying them to the app.
    • Inspirations: Drawing inspiration from other unrelated fields.

    Contextual Research Worksheet

    • The worksheet includes sections for:
      • Case type
      • Organization
      • Reason for choosing the organization
      • Key points
      • Causal logic
      • Strategies

    Causal Logic

    • Identifying the detailed steps of how a system works.
    • How an organization or industry solves a problem.

    Strategies

    • Elements that are key takeaways from studying an organization or industry.
    • What can be applied to the redesign of the flight scheduling app.

    Example: Road Tripping and Nasser

    • A student studied how Nasser collects and synthesizes information to make decisions.
    • Identifying the causal logic of how Nasser makes decisions.
    • Applying the strategy to road tripping, using crowdsourcing to plan a road trip.### Decision Making in Family Structures
    • Young girls or women often make decisions for their families on weekends
    • Marketers have shifted their strategies to target this demographic

    Technological Advancements

    • Technology is changing rapidly, influencing industries and product design
    • Emerging technologies like AI, trust architecture, and blockchain are transforming industries

    Understanding Demographic, Social, and Technical Changes

    • Identify vectors (insights on changes) to inform design decisions
    • Use a worksheet to identify vectors, evidence, and implications for a business or product
    • Develop a set of case studies, analogies, exemplars, benchmarks, and inspirations
    • Identify future directions the industry is likely to take

    Empathy and Context

    • Develop a deep understanding of stakeholders' needs and context
    • Analyze innovations and ideas shaping the current experience

    Contextual Research

    • Contextual research involves understanding the context of a product or service to redesign it.
    • It involves four classes of inquiry:
      • Benchmarks: Understanding how competitors and businesses in the industry currently solve a problem.
      • Exemplars: Studying how other organizations and industries address a similar issue.
      • Analogies: Identifying abstract patterns and structures that can be applied to a problem.
      • Inspirations: Drawing inspiration from distant and unrelated fields.

    Benchmarks

    • Involves understanding how competitors solve a problem.
    • Identifying direct competitors who offer the same product or service.
    • Identifying wallet competitors who share the same customer wallet.
    • Understanding substitutes that offer alternative solutions.

    Exemplars

    • Studying how other organizations and industries address a similar issue.
    • Identifying other industries that have similar problems.

    Analogies

    • Identifying abstract patterns and structures that can be applied to a problem.
    • Making the problem more abstract to identify new solutions.

    Inspirations

    • Drawing inspiration from distant and unrelated fields.
    • Looking at how others solve similar problems in different contexts.

    Case Study: Redesigning a Flight Scheduling App

    • Identifying the problem: Redesigning an app for United Airlines pilots to schedule their flights.
    • Benchmarking: Studying how other airlines enable pilots to schedule their flights.
    • Exemplars: Studying how other industries enable employees to self-schedule and pick slots.
    • Analogies: Identifying abstract patterns in scheduling and applying them to the app.
    • Inspirations: Drawing inspiration from other unrelated fields.

    Contextual Research Worksheet

    • The worksheet includes sections for:
      • Case type
      • Organization
      • Reason for choosing the organization
      • Key points
      • Causal logic
      • Strategies

    Causal Logic

    • Identifying the detailed steps of how a system works.
    • How an organization or industry solves a problem.

    Strategies

    • Elements that are key takeaways from studying an organization or industry.
    • What can be applied to the redesign of the flight scheduling app.

    Example: Road Tripping and Nasser

    • A student studied how Nasser collects and synthesizes information to make decisions.
    • Identifying the causal logic of how Nasser makes decisions.
    • Applying the strategy to road tripping, using crowdsourcing to plan a road trip.### Decision Making in Family Structures
    • Young girls or women often make decisions for their families on weekends
    • Marketers have shifted their strategies to target this demographic

    Technological Advancements

    • Technology is changing rapidly, influencing industries and product design
    • Emerging technologies like AI, trust architecture, and blockchain are transforming industries

    Understanding Demographic, Social, and Technical Changes

    • Identify vectors (insights on changes) to inform design decisions
    • Use a worksheet to identify vectors, evidence, and implications for a business or product
    • Develop a set of case studies, analogies, exemplars, benchmarks, and inspirations
    • Identify future directions the industry is likely to take

    Empathy and Context

    • Develop a deep understanding of stakeholders' needs and context
    • Analyze innovations and ideas shaping the current experience

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Learn about research methods in design planning, including context and foresight research in this third module of the Advanced Design Planning course.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser