Design Research Phase
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Questions and Answers

During the winter in Toronto, we decorated the ______ space like a backyard summer barbeque

innovation

This helped ground all participants in the spirit of summer even though it was ______ and cold

snowing

For an average employee, stocking the shelves every day was equivalent to ______ a Ford Explorer across the Grand Canyon

carrying

This story made the employee needs and experience more ______ to managers that were not experienced with stocking shelves

<p>visceral</p> Signup and view all the answers

For a large insurance company we took their rough storyboards and half sheets and created ______ action videos and digital prototypes

<p>live</p> Signup and view all the answers

Making the ideas more ______ and higher fidelity motivated participants to extend their ideas and creativity

<p>tangible</p> Signup and view all the answers

Insight smashing is based on the concept of ______ connections

<p>forced</p> Signup and view all the answers

Experienced designers can be experts at making ______ connections between features, functions, and ideas

<p>non-intuitive</p> Signup and view all the answers

In Insight smashing we force ______ activity

<p>this</p> Signup and view all the answers

We created digital ______ in between weekly brainstorming sessions

<p>prototypes</p> Signup and view all the answers

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