Design Research Phase

During the winter in Toronto, we decorated the ______ space like a backyard summer barbeque

This helped ground all participants in the spirit of summer even though it was ______ and cold

For an average employee, stocking the shelves every day was equivalent to ______ a Ford Explorer across the Grand Canyon

This story made the employee needs and experience more ______ to managers that were not experienced with stocking shelves

For a large insurance company we took their rough storyboards and half sheets and created ______ action videos and digital prototypes

Making the ideas more ______ and higher fidelity motivated participants to extend their ideas and creativity

Insight smashing is based on the concept of ______ connections

Experienced designers can be experts at making ______ connections between features, functions, and ideas

In Insight smashing we force ______ activity

We created digital ______ in between weekly brainstorming sessions