Chapter 6.1 (Value)
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Questions and Answers

Which concept defines the benefits received by a customer from a company's offering?

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What is the purpose of the customer using a product called?

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What is the first step in the Value Proposition Roadmap?

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What is the second step in the Value Proposition Roadmap?

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What are some potential sources for threats to a current value proposition?

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What is the third step in the Value Proposition Roadmap?

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Which domain of digital transformation is focused on a business's value to its customers?

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Why is it important for businesses to adapt their value proposition before they need to?

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What are some reasons that businesses may face a declining market position?

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What does the phrase 'only the paranoid survive' mean in the context of this chapter?

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What is the main focus of this chapter?

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What is one of the three routes out of a shrinking market position mentioned in the text?

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What are the three areas to look for when generating new potential value elements for customers?

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What is one of the challenges in adapting a business's value proposition?

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What is the role of leadership in adapting a business's value proposition?

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What is one of the challenges in allocating resources for new value propositions?

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What is the overall purpose of adapting a business's value proposition?

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What is the main challenge for a larger or longer-established organization in adapting its value proposition?

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What are the three questions to ask when assessing the strength of current value elements?

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What is one of the areas to look for when generating new potential value elements for customers?

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