A&C Exports: Improving Foreign Language Skills
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Questions and Answers

Globalization involves the interaction and integration among people, organizations, and governments worldwide.

True

The American market saw a resurgence in 2003, and unemployment rates dropped significantly.

False

China is responsible for producing 24% of the world's steel.

True

Western Europe has experienced growth in its industrial sector over the past decades.

<p>False</p> Signup and view all the answers

South Korean companies have outperformed European shipyards by making their ships more efficiently and cheaply.

<p>True</p> Signup and view all the answers

Nearly all British coal mines have closed due to high production costs.

<p>True</p> Signup and view all the answers

High tech jobs have declined due to globalization.

<p>False</p> Signup and view all the answers

Most workers in the UK have found employment in the services sector.

<p>True</p> Signup and view all the answers

Globalization has not affected knowledge-based services.

<p>False</p> Signup and view all the answers

Globalization can be seen as a form of capitalist expansion that integrates local and national economies into a global, regulated market economy.

<p>False</p> Signup and view all the answers

Study Notes

Exporter Enjoys the Fruits of Learning Foreign Languages

  • A&C Exports, a small company, successfully exported potatoes to Italy after teaching its staff to speak foreign languages.
  • The company's annual export sales rose by 40% after improving its foreign language skills.
  • Initially, the company used an interpreter to target Italy, but this was frustrating and limited in establishing relationships.

Karen Burdett: an Export Success

  • Karen Burdett, a language specialist, joined A&C eighteen months ago and is the key to the firm's export success.
  • Burdett improved her Italian language skills in four weeks by listening to Italian videos, reading newspapers, and watching videos.
  • She established a strong relationship with clients in Italy by being patient and open about her language limitations.

Communication

Writing

  • Types of letters: letter of enquiry, covering letter for a fax, and email
  • Salutations and endings:
    • Dear Sir/Madam -> Yours faithfully
    • Dear Mr/Mrs/Miss/Ms+name -> Yours sincerely
    • Best regards for business contacts you know well

CVs

  • Common headings and categories:
    • Marital status
    • Referees
    • Employment history
    • Permanent address
    • Educational history
    • Skills
    • Title
    • Personal details
    • Hobbies and interests
    • Surname
    • Qualifications
    • Date of birth

Talking Business

Employment

  • Economic activity is split into three broad sectors: agriculture, industry, and services.

Vocabulary

  • Adjectives to describe jobs:
    • Boring
    • Reliable
    • Creative
    • Conscientious
    • Trustworthy
    • Worthwhile
    • Ambitious
    • Enthusiastic
    • Secure
    • Confident
    • Challenging
    • Dynamic
    • Flexible
    • Stressful
    • Patient

Reading

The Industrial Revolution

  • Britain led an industrial revolution from the 1750s to the mid-19th century, producing consumer goods for the world.
  • Generations of workers spent their entire careers in the same workplace.

Globalization

  • Most consumer goods are now made in the East, primarily in China or Vietnam.
  • Manufacturing gravitates to countries with lower labor costs or more efficient production methods.
  • The US economy recovered in 2003, but unemployment remained high due to the loss of 2 million manufacturing jobs.

The Impact of Globalization

  • Globalization is the process of interaction and integration among people, organizations, and governments worldwide.
  • Examples of globalization's impact:
    • China has become a major producer of toys and steel.
    • Western Europe has seen a decline in its industrial sector.
    • South Korean companies outperform European shipyards.
    • British coal mines have closed due to cheaper imports from Australia.
    • High-tech jobs have become more prevalent.
    • Most workers have ended up in the services sector.
    • Globalization has even impacted knowledge-based services, threatening outsourcing of jobs.

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A small company's export sales rise by 40% after teaching staff foreign languages. Learn how language skills can boost business.

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