Podcast
Questions and Answers
What is A/B testing used to measure?
What is A/B testing used to measure?
- The number of website visitors
- The buying lifecycle of customers
- The performance of affiliate marketing tactics
- The impact of changing a version of a variable on achieving a goal (correct)
When more than two versions are tested in A/B testing, what is it referred to as?
When more than two versions are tested in A/B testing, what is it referred to as?
- Affiliation
- Multivariate testing (correct)
- Conversion funnel
- Performance-based compensation
What is the bottom of the funnel (Bofu) in the conversion funnel?
What is the bottom of the funnel (Bofu) in the conversion funnel?
- The stage where buyer personas are created
- The stage where multivariate testing is conducted
- The initial stage of the conversion funnel where leads are generated
- The very last stage of the conversion funnel where the company aims to convert qualified leads into customers (correct)
What are buyer personas intended to help marketers understand?
What are buyer personas intended to help marketers understand?
What does the term 'buying lifecycle' refer to?
What does the term 'buying lifecycle' refer to?
What is the term for a marketing tactic where an affiliating website promotes its offers on the websites of affiliates in exchange for performance-based compensation?
What is the term for a marketing tactic where an affiliating website promotes its offers on the websites of affiliates in exchange for performance-based compensation?
What is the very last stage of the conversion funnel, where the company aims to convert its qualified leads into customers?
What is the very last stage of the conversion funnel, where the company aims to convert its qualified leads into customers?
What are personas in marketing intended to represent?
What are personas in marketing intended to represent?
What does A/B testing allow measuring the impact of changing?
What does A/B testing allow measuring the impact of changing?
What is the term for testing more than two versions in A/B testing?
What is the term for testing more than two versions in A/B testing?
