10 Questions
What is A/B testing used to measure?
The impact of changing a version of a variable on achieving a goal
When more than two versions are tested in A/B testing, what is it referred to as?
Multivariate testing
What is the bottom of the funnel (Bofu) in the conversion funnel?
The very last stage of the conversion funnel where the company aims to convert qualified leads into customers
What are buyer personas intended to help marketers understand?
The pain points of their target audience and how they express these on digital channels
What does the term 'buying lifecycle' refer to?
A customer's purchasing journey
What is the term for a marketing tactic where an affiliating website promotes its offers on the websites of affiliates in exchange for performance-based compensation?
Affiliation
What is the very last stage of the conversion funnel, where the company aims to convert its qualified leads into customers?
Bottom of the funnel (Bofu)
What are personas in marketing intended to represent?
Fictional representation of the target audience
What does A/B testing allow measuring the impact of changing?
Version of a variable
What is the term for testing more than two versions in A/B testing?
Multivariate testing
Test your knowledge of A/B testing and affiliation marketing with this quiz. Learn about measuring the impact of variable changes and multivariate testing, as well as marketing tactics involving affiliating websites and promotions.
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