A/B Testing and Affiliation Marketing Quiz
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Questions and Answers

What is A/B testing used to measure?

  • The number of website visitors
  • The buying lifecycle of customers
  • The performance of affiliate marketing tactics
  • The impact of changing a version of a variable on achieving a goal (correct)

When more than two versions are tested in A/B testing, what is it referred to as?

  • Affiliation
  • Multivariate testing (correct)
  • Conversion funnel
  • Performance-based compensation

What is the bottom of the funnel (Bofu) in the conversion funnel?

  • The stage where buyer personas are created
  • The stage where multivariate testing is conducted
  • The initial stage of the conversion funnel where leads are generated
  • The very last stage of the conversion funnel where the company aims to convert qualified leads into customers (correct)

What are buyer personas intended to help marketers understand?

<p>The pain points of their target audience and how they express these on digital channels (B)</p> Signup and view all the answers

What does the term 'buying lifecycle' refer to?

<p>A customer's purchasing journey (A)</p> Signup and view all the answers

What is the term for a marketing tactic where an affiliating website promotes its offers on the websites of affiliates in exchange for performance-based compensation?

<p>Affiliation (D)</p> Signup and view all the answers

What is the very last stage of the conversion funnel, where the company aims to convert its qualified leads into customers?

<p>Bottom of the funnel (Bofu) (C)</p> Signup and view all the answers

What are personas in marketing intended to represent?

<p>Fictional representation of the target audience (B)</p> Signup and view all the answers

What does A/B testing allow measuring the impact of changing?

<p>Version of a variable (A)</p> Signup and view all the answers

What is the term for testing more than two versions in A/B testing?

<p>Multivariate testing (D)</p> Signup and view all the answers

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