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A/B Testing and Affiliation Marketing Quiz

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A/B Testing and Affiliation Marketing Quiz

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Questions and Answers

What is A/B testing used to measure?

The number of website visitors

The buying lifecycle of customers

The performance of affiliate marketing tactics

The impact of changing a version of a variable on achieving a goal (correct)

When more than two versions are tested in A/B testing, what is it referred to as?

Affiliation

Multivariate testing (correct)

Conversion funnel

Performance-based compensation

What is the bottom of the funnel (Bofu) in the conversion funnel?

The stage where buyer personas are created

The stage where multivariate testing is conducted

The initial stage of the conversion funnel where leads are generated

The very last stage of the conversion funnel where the company aims to convert qualified leads into customers (correct)

What are buyer personas intended to help marketers understand?

The pain points of their target audience and how they express these on digital channels (B) Signup and view all the answers

What does the term 'buying lifecycle' refer to?

A customer's purchasing journey (A) Signup and view all the answers

What is the term for a marketing tactic where an affiliating website promotes its offers on the websites of affiliates in exchange for performance-based compensation?

Affiliation (D) Signup and view all the answers

What is the very last stage of the conversion funnel, where the company aims to convert its qualified leads into customers?

Bottom of the funnel (Bofu) (C) Signup and view all the answers

What are personas in marketing intended to represent?

Fictional representation of the target audience (B) Signup and view all the answers

What does A/B testing allow measuring the impact of changing?

Version of a variable (A) Signup and view all the answers

What is the term for testing more than two versions in A/B testing?

Multivariate testing (D) Signup and view all the answers