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Questions and Answers

A traveler seeking a unique and personalized lodging experience, valuing individualized service and distinctive design, would MOST likely choose which type of accommodation?

  • Boutique Hotel (correct)
  • Motel
  • Serviced Apartment
  • Hostel

Which of the following hotel departments is MOST directly responsible for maintaining the cleanliness and orderliness of guest rooms and public areas?

  • Front Office Department
  • Management Department
  • Housekeeping Department (correct)
  • Room Division

A hotel owner opting for independent management aims to...

  • Minimize financial risk through shared ownership.
  • Transfer operational responsibilities to a management company.
  • Maintain full autonomous control and offer a unique experience. (correct)
  • Standardize operations under a well-known brand.

Which arrangement gives the hotel owner the LEAST amount of operational control?

<p>Contract Management (D)</p> Signup and view all the answers

What is a primary advantage for a franchisee in a hotel franchising agreement?

<p>Acquisition of brand recognition and established operational systems. (A)</p> Signup and view all the answers

What is a potential disadvantage for a hotel owner who chooses a contract management model?

<p>Loss of operational control and potential morale issues for the management enterprise (B)</p> Signup and view all the answers

A hotel owner is considering different management options. Which of the following scenarios would MOST likely lead them to choose a franchise model over independent management?

<p>Need for established brand recognition and marketing support. (B)</p> Signup and view all the answers

Which ownership model would give the owner the MOST operational control?

<p>Private Ownership (C)</p> Signup and view all the answers

Which of the following is a potential disadvantage for a franchisee?

<p>Facing the risk of contract termination by the franchisor. (A)</p> Signup and view all the answers

What is a potential risk or disadvantage a franchisor might face?

<p>Experiencing potential damage to the trade name if franchisees fail to maintain standards (D)</p> Signup and view all the answers

A hotel partners with local tour operators to offer package deals. What type of partnership is this considered?

<p>Revenue-centered partnership (B)</p> Signup and view all the answers

Which of the following departments typically falls under the 'front-of-the-house' category in a hotel?

<p>Front Desk (D)</p> Signup and view all the answers

An Operational Manager (OM) is primarily responsible for which type of activities?

<p>Overseeing day-to-day tasks and ensuring smooth operations through reports. (A)</p> Signup and view all the answers

Which hotel department typically manages core hotel products such as Housekeeping and Front Office?

<p>Rooms Division (B)</p> Signup and view all the answers

What are the primary functions of the Front Office?

<p>Selling rooms, providing guest services, and managing guest accounts. (A)</p> Signup and view all the answers

A guest has made a reservation for the 15th of the month but has not yet arrived. What is the guest's current status in the hotel guest cycle?

<p>Pre-Arrival (B)</p> Signup and view all the answers

Which of the following best describes the 'product mix' characteristic within the hospitality industry?

<p>It is a combination of tangible products, like food, and intangible services, such as guest entertainment and welcoming. (D)</p> Signup and view all the answers

A hotel is implementing a new initiative to understand and cater to the cultural needs of its diverse customer base. Which category does this initiative fall under?

<p>External diversity culture (D)</p> Signup and view all the answers

Which of the following is the MOST accurate description of the relationship between 'travel' and the 'hospitality and tourism industry'?

<p>'Travel' is one sector within the broader hospitality and tourism industry, encompassing cruises, airlines, and railways. (C)</p> Signup and view all the answers

A large hotel near the city's convention center is preparing to host a major international conference. What type of hotel is this MOST likely to be classified as?

<p>Convention Hotel (B)</p> Signup and view all the answers

What is the primary focus of a 'non-commercial' accommodation, as opposed to a 'commercial' one?

<p>Serving a specific group or purpose rather than making money. (B)</p> Signup and view all the answers

Unlike one-way communication, what unique element does two-way communication introduce to customer service within the hospitality context?

<p>An interactive process involving mutual feedback between the involved parties. (C)</p> Signup and view all the answers

Which of the following best describes the concept of 'relationship building' in the hospitality industry?

<p>Establishing, developing, and maintaining strong, meaningful, and positive connections with others. (C)</p> Signup and view all the answers

How do Forbes Travel Guide and the American Automobile Association (AAA) differ in their method of assessing and communicating hotel quality?

<p>Forbes Travel Guide employs a star rating system, whereas AAA uses a diamond rating system. (C)</p> Signup and view all the answers

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Flashcards

Hospitality

Acting in a welcoming and accommodating manner towards guests.

Outgrowth of Travel

Consequences arising from people traveling, affecting broader systems.

Product Mix

The blend of tangible products and intangible services offered.

Two-Way Communication

Interactive process of exchanging information with mutual feedback.

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Relationship Building

Establishing and maintaining strong, positive connections with others.

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Diversity Culture

Understanding and catering to the diverse cultural needs of guests.

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Hospitality and Tourism Industry

Industries encompassing travel, lodging, food service, and recreation.

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City Center Hotel

A hotel located in the heart of the city, near businesses and attractions.

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Boutique Hotel

Small, uniquely designed hotel with personalized service.

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Motel

Budget accommodation with parking typically outside the room.

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Serviced Apartment

Fully furnished apartments with kitchen, offered like a hotel stay.

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Guest House

Small, home-like accommodations with personal service.

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Hostel

Budget lodging with shared rooms and communal areas.

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B&B (Bed and Breakfast)

Offers a room and breakfast in a home-like setting.

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Hotel Ownership

Having legal control of a hotel. Responsible for the property.

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Franchising (Hotel)

A franchisee operates a hotel under an established brand name.

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Franchisee

The recipient of a franchise, who must adhere to the franchisor's standards and pay fees.

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Franchisor

The entity granting the franchise, who must disclose confidential information but risks brand damage.

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Revenue-centered

Classification of hotel franchises that is revenue-focused.

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Front-of-the-house

Areas of a hotel where guests interact.

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Back-of-the-house

Areas of a hotel that are non-guest facing.

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Strategic (management)

Management setting the company's vision for the long term.

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Rooms Division

The area that manages core hotel products, including housekeeping and the front office.

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Pre-Arrival

The phase of the guest cycle where the guest has booked a room but has not yet arrived.

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Study Notes

  • Acting with hospitality involves welcoming and accommodating guests.
  • Outgrowth of travel refers to the broader effects or consequences arising from people traveling.

Product Mix

  • Also called products assortment.
  • Tangible products include food and beverages.
  • Intangible products include entertaining, services, and welcoming guests.

Two-way communication

  • An interactive process between two parties (sender and receiver) with mutual feedback.

Relationship building

  • Establishes, develops, and maintains strong, meaningful connections with others.

Diversity culture

  • Centers on understanding the cultural needs and expectations of guests or customers.
  • The two categories are Internal (staff-centric) and External (customer centric).

Labor intensive

  • A large number of workplaces produce food and services.

Hospitality and Tourism Industry

  • Travel includes cruises, airlines, and railways.
  • Lodging includes apartments, hotels, motels, and serviced accommodations.
  • Food services include restaurants, cafes, and bars.
  • Recreation includes attractions, gaming, and facilities parks.
  • The accommodations sector is lodging, which is a place to stay.
  • Extra services, comfort, and relaxation are offered in temporary traveler accommodations like hotels and motels, which focus more on sleeping arrangements.
  • Commercial caters for profit by serving paying customers.
  • Non-commercial doesn't make money but serves a specific group.
  • Hotel rating systems include Forbes Travel Guide - using stars and the American Automobile Association – using a diamond rating system.

Hotels

  • City Centre Hotels are located in the city center, close to businesses and attractions.
  • Commercial Hotels are designed for business travelers with meeting rooms and business services.
  • Suburban Hotels are located outside the city, quieter, and near residential areas.
  • Resort Hotels are located outside the city, quieter, and near residential areas.
  • Offer amenities like pools and spas, ideal for vacations and relaxation.
  • Airport Hotels are close to the airport for easy access to travelers.
  • Convention Hotels are large and have event spaces for conventions and conferences.
  • Spa Hotels are focused on wellness and offer spa and relaxation services.
  • Casino Hotels include a casino for guest entertainment.
  • All-Suite Hotels offer suites with separate living and sleeping areas.
  • Boutique Hotels are small, uniquely designed, with personalized service.
  • Motels provide budget accommodation with parking typically outside the room.
  • Serviced Apartments are fully furnished with a kitchen, like a hotel stay.
  • Guest Houses are small, home-like accommodations with personal service.
  • Villa/Chalets are private, often luxurious, with more space and privacy.
  • Hostels offer budget lodging, often with shared rooms and communal areas.
  • B&Bs (Bed and Breakfasts) offer a room and breakfast in a home-like setting.

Departments in hotels

  • Room division

  • Front office department

  • Housekeeping department

  • Hotel management refers to the administration and operation of a hotel.

  • Hotel ownership means having legal control of a hotel.

  • The owner is responsible for the property but may hire others to run it.

  • Ownership can be independent, franchised, leased, or shared.

  • Private Ownership is owned by an individual or private company and is often independently managed.

  • Local Group Ownership is owned by a local company or group that may operate several hotels in a specific area or region.

  • International Group Ownership is owned by large global companies or chains that manage hotels across multiple countries.

  • "Autonomous" Independently management provides a unique and personalized experience and by contact "owners."

Hotel Management vs. Owners

  • Management enterprises receive management fees.
  • They have minimal financial involvement.
  • Benefit from management expertise.
  • Owners get to have operational expertise.
  • Owners are a part of National/international recognition.
  • No direct involvement is required.
  • The disadvantages for management enterprises includes being Over-dependent on owners.
  • Minimum input in ownership decisions is required.
  • Minimum extra rewards are granted.
  • The disadvantages for owners is the lose of operational control.
  • Financial liability has to taken in account.
  • Furthermore, potential morale issues for the management enterprise might occur.

Franchising

  • Includes a franchisor and franchisee.
  • A franchisee operates a hotel under an established brand name.
  • Franchisee gains skills and expertise
  • Franchisee acquires brand recognition.
  • Franchisee has control over daily operations.
  • Franchisor receives fees.
  • Franchisor can expand rapidly.
  • Franchisor has a lower risk for business loss.
  • Franchisee must follow the standard.
  • Franchisee has to pay a fee.
  • Franchisee has a risk of contract termination anytime.
  • Franchisor may fail to follow the standard.
  • Franchisor having a Trade name can be spoiled.
  • Franchisor needs to disclose confidential information.
  • Referrals type of hotel franchise hotel partners with others

Classifications

  • Revenue-centered
  • Cost - centered
  • The location in hotels
  • Front -of the house
  • Back- of the house
  • Om-operational Manager

Hotel Departments

  • General Manager
  • Executive Assistant Manager
  • Resident Manager
  • Operational Manager
  • Strategic - vision and mission
  • Strategic: High-level overview, long-term, forward-looking.
  • Example: Setting the company's vision for the next 5 years.
  • Tactical: Short-term, detailed plans to execute the strategy.
  • Example: Developing a marketing campaign for the next quarter.
  • Operational: Day-to-day plans, controlled through reports.
  • Example: Scheduling employee shifts for the week.
  • Key executive
  • Rooms Division manages core hotel products, including Housekeeping and Front Office.
  • ROD/DOR (Room Division/Director of Rooms) oversees Front Office, Reservations, Housekeeping, Concierge, Guest Services, Security, and Communications.
  • FOM (Front Office Manager) enhances guest services.
  • Front Office Functions are Selling rooms, providing service and information to guests, and maintaining guests.
  • Front Office sells room.
  • Front Office provides service and information to guest
  • Front Office maintains guest accounts
  • The front desk (the receptionist area of the hotel) are where the staff welcome guests upon arrival.
  • The front desk staff also verify guest details, informs guests of charges, confirms information, update payments, provides assistance, and Escorts/guides guest as needed.
  • The hotel guest cycle has a guest considered “pre-arrival” (meaning they have made a reservation but haven't checked in yet), with an expected arrival date of the 15th, and their departure date is when their occupancy status will change to "departure.”.
  • Pre-Arrival stage is where a guest has booked a room at the hotel but has not yet arrived.
  • (Arrival): On the date the guest is scheduled to check in at the hotel, which in this case is the 15th.
  • During departure occupancy the guest will be considered “occupied" in the hotel system until their departure date, which is not specified in this phrase.
  • Cave paintings originate France, dating back to 15000 BC, these depict hunting activities.
  • In 300BC Sumerian traders started to travel to water.
  • Renaissance Hotels in Europe showcase good architecture.
  • In the 19th and 20th century luxuries began.

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