Podcast
Questions and Answers
During which phase does the audience expansion occur?
During which phase does the audience expansion occur?
- Testing phase
- Scale phase
- Optimization phase
- Discovery phase (correct)
What happens to the cost during the audience expansion phase?
What happens to the cost during the audience expansion phase?
- It remains the same
- It decreases (correct)
- It increases
- It fluctuates
What is the purpose of the optimization phase?
What is the purpose of the optimization phase?
- To remove keywords
- To change bidding strategies (correct)
- To optimize the listing
- To test different demographics
Where does the scale phase occur in the keyword funnel graph?
Where does the scale phase occur in the keyword funnel graph?
During a product launch on Amazon, it is important to focus on
During a product launch on Amazon, it is important to focus on
What does Amazon consider when determining the success of a product?
What does Amazon consider when determining the success of a product?
What is the purpose of unlocking manage experiments for a brand registered product on Amazon?
What is the purpose of unlocking manage experiments for a brand registered product on Amazon?
What is the primary goal during a product launch on Amazon?
What is the primary goal during a product launch on Amazon?
What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?
What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?
What is an example of a sub-market for the keyword 'small flashlight'?
What is an example of a sub-market for the keyword 'small flashlight'?
What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?
What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?
What are some factors that can be part of a sub-market for a product on Amazon?
What are some factors that can be part of a sub-market for a product on Amazon?
Which types of campaigns can you start on Amazon without doing keyword research?
Which types of campaigns can you start on Amazon without doing keyword research?
What is the purpose of the discovery phase in Amazon campaigns?
What is the purpose of the discovery phase in Amazon campaigns?
What should be the focus in the first two phases of Amazon campaigns?
What should be the focus in the first two phases of Amazon campaigns?
What is the benefit of doing keyword research before creating an Amazon listing?
What is the benefit of doing keyword research before creating an Amazon listing?
What is the focus of the presentation?
What is the focus of the presentation?
What tool is mentioned for conducting keyword research?
What tool is mentioned for conducting keyword research?
What is the topic of the presentation?
What is the topic of the presentation?
What is the difference between buying intent and general search terms on Amazon?
What is the difference between buying intent and general search terms on Amazon?
What type of search terms are considered short tail?
What type of search terms are considered short tail?
What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?
What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?
What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?
What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?
