Podcast
Questions and Answers
During which phase does the audience expansion occur?
During which phase does the audience expansion occur?
What happens to the cost during the audience expansion phase?
What happens to the cost during the audience expansion phase?
What is the purpose of the optimization phase?
What is the purpose of the optimization phase?
Where does the scale phase occur in the keyword funnel graph?
Where does the scale phase occur in the keyword funnel graph?
Signup and view all the answers
During a product launch on Amazon, it is important to focus on
During a product launch on Amazon, it is important to focus on
Signup and view all the answers
What does Amazon consider when determining the success of a product?
What does Amazon consider when determining the success of a product?
Signup and view all the answers
What is the purpose of unlocking manage experiments for a brand registered product on Amazon?
What is the purpose of unlocking manage experiments for a brand registered product on Amazon?
Signup and view all the answers
What is the primary goal during a product launch on Amazon?
What is the primary goal during a product launch on Amazon?
Signup and view all the answers
What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?
What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?
Signup and view all the answers
What is an example of a sub-market for the keyword 'small flashlight'?
What is an example of a sub-market for the keyword 'small flashlight'?
Signup and view all the answers
What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?
What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?
Signup and view all the answers
What are some factors that can be part of a sub-market for a product on Amazon?
What are some factors that can be part of a sub-market for a product on Amazon?
Signup and view all the answers
Which types of campaigns can you start on Amazon without doing keyword research?
Which types of campaigns can you start on Amazon without doing keyword research?
Signup and view all the answers
What is the purpose of the discovery phase in Amazon campaigns?
What is the purpose of the discovery phase in Amazon campaigns?
Signup and view all the answers
What should be the focus in the first two phases of Amazon campaigns?
What should be the focus in the first two phases of Amazon campaigns?
Signup and view all the answers
What is the benefit of doing keyword research before creating an Amazon listing?
What is the benefit of doing keyword research before creating an Amazon listing?
Signup and view all the answers
What is the focus of the presentation?
What is the focus of the presentation?
Signup and view all the answers
What tool is mentioned for conducting keyword research?
What tool is mentioned for conducting keyword research?
Signup and view all the answers
What is the topic of the presentation?
What is the topic of the presentation?
Signup and view all the answers
What is the difference between buying intent and general search terms on Amazon?
What is the difference between buying intent and general search terms on Amazon?
Signup and view all the answers
What type of search terms are considered short tail?
What type of search terms are considered short tail?
Signup and view all the answers
What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?
What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?
Signup and view all the answers
What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?
What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?
Signup and view all the answers
