Philosophy of Amazon PPC

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During which phase does the audience expansion occur?

Testing phase

Scale phase

Optimization phase

Discovery phase (correct)

What happens to the cost during the audience expansion phase?

It remains the same

It decreases (correct)

It increases

It fluctuates

What is the purpose of the optimization phase?

To remove keywords

To change bidding strategies (correct)

To optimize the listing

To test different demographics

Where does the scale phase occur in the keyword funnel graph?

At the top Signup and view all the answers

During a product launch on Amazon, it is important to focus on

Inventory management and launch Signup and view all the answers

What does Amazon consider when determining the success of a product?

Impressions and sessions Signup and view all the answers

What is the purpose of unlocking manage experiments for a brand registered product on Amazon?

To conduct split tests on title and main image Signup and view all the answers

What is the primary goal during a product launch on Amazon?

To gather as much traffic and data as possible Signup and view all the answers

What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?

Sales velocity and reviews Signup and view all the answers

What is an example of a sub-market for the keyword 'small flashlight'?

Flashlights with higher lumens Signup and view all the answers

What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?

The algorithm adjusts and considers the new product as the General market expectation Signup and view all the answers

What are some factors that can be part of a sub-market for a product on Amazon?

Product pricing and customer reviews Signup and view all the answers

Which types of campaigns can you start on Amazon without doing keyword research?

All of the above Signup and view all the answers

What is the purpose of the discovery phase in Amazon campaigns?

To test different audiences Signup and view all the answers

What should be the focus in the first two phases of Amazon campaigns?

All of the above Signup and view all the answers

What is the benefit of doing keyword research before creating an Amazon listing?

All of the above Signup and view all the answers

What is the focus of the presentation?

Being high level in presentations Signup and view all the answers

What tool is mentioned for conducting keyword research?

Helium 10 Signup and view all the answers

What is the topic of the presentation?

The philosophy behind Amazon algorithm funnels Signup and view all the answers

What is the difference between buying intent and general search terms on Amazon?

Buying intent refers to specific search terms with high purchase intent, while general search terms are broader and have lower intent. Signup and view all the answers

What type of search terms are considered short tail?

Search terms with one to three keywords depending on the category and high search volume. Signup and view all the answers

What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?

Include consistent exact terms with good search volume and utilize phrase match campaigns. Signup and view all the answers

What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?

To cover long tail search terms that may not be covered by exact campaigns. Signup and view all the answers

Philosophy of Amazon PPC

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Questions and Answers

During which phase does the audience expansion occur?

What happens to the cost during the audience expansion phase?

What is the purpose of the optimization phase?

Where does the scale phase occur in the keyword funnel graph?

During a product launch on Amazon, it is important to focus on

What does Amazon consider when determining the success of a product?

What is the purpose of unlocking manage experiments for a brand registered product on Amazon?

What is the primary goal during a product launch on Amazon?

What are some factors that Amazon's algorithm considers when determining the General market expectation for a search term?

What is an example of a sub-market for the keyword 'small flashlight'?

What can happen if a new product catches on and takes the sales velocity of a previously top-selling product?

What are some factors that can be part of a sub-market for a product on Amazon?

Which types of campaigns can you start on Amazon without doing keyword research?

What is the purpose of the discovery phase in Amazon campaigns?

What should be the focus in the first two phases of Amazon campaigns?

What is the benefit of doing keyword research before creating an Amazon listing?

What is the focus of the presentation?

What tool is mentioned for conducting keyword research?

What is the topic of the presentation?

What is the difference between buying intent and general search terms on Amazon?

What type of search terms are considered short tail?

What is the recommended strategy for exact campaigns when focusing on high buying intent search terms?

What is the purpose of phrase match campaigns in relation to long tail buying intent opportunities?

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