3 Questions
What is the main purpose of an operations strategy?
To support the organization’s long-term competitive strategy
What did FedEx do to ensure dependability of deliveries?
Invested in a sophisticated bar code technology
What must the operations strategy be aligned with?
The company’s business strategy
Study Notes
- The operations strategy is a plan for the operations function that specifies the policies and plans for using the organization’s resources to support its long-term competitive strategy.
- The operations strategy must be aligned with the company’s business strategy and enable the company to achieve its long-term plan.
- The operations strategy of FedEx developed a plan for resources to support its business strategy. To provide speed of delivery, FedEx acquired its own fleet of airplanes. To provide dependability of deliveries, FedEx invested in a sophisticated bar code technology.
Test your knowledge of operations strategy, which involves planning for the use of resources to support a company's long-term competitive strategy, aligning with the business strategy, and making decisions to achieve strategic goals.
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