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What is the primary purpose of market segmentation in tourism?

  • To increase the cost of travel.
  • To create universal travel packages.
  • To divide the broader market into smaller segments. (correct)
  • To eliminate competition in the market.

    • The Exploration stage in the TALC model sees a significant number of tourists visiting the destination.

    False

    Who conceived the TALC model?

    Butler

    The __________ stage in TALC is characterized by the community beginning to adapt to tourism and increased government infrastructure support.

    <p>Involvement</p> Signup and view all the answers

    Match the TALC stages with their descriptions:

    <p>Exploration = Destination is discovered by independent travelers Development = Additional infrastructure and peak tourist seasons Stagnation = Number of tourists reaches or exceeds carrying capacity Decline = Resort begins to lose its appeal and property owners sell</p> Signup and view all the answers

    What happens in the Stagnation stage of the TALC?

    <p>Environmental and social problems emerge.</p> Signup and view all the answers

    What is the primary focus of sustainable tourism planning?

    <p>Preserving cultural and natural heritage</p> Signup and view all the answers

    Community involvement is not essential in the tourism planning process.

    <p>False</p> Signup and view all the answers

    What is the aim of tourism planning?

    <p>To envision and organize the future development of a destination's tourism industry.</p> Signup and view all the answers

    Sustainable development ensures tourism growth does not compromise the destination's __________.

    <p>environmental and cultural integrity</p> Signup and view all the answers

    Match the tourism planning benefits with their descriptions:

    <p>Sustainable Development = Ensures the protection of environmental and cultural integrity. Economic Benefits = Maximizes tourist spending and enhances visitor experiences. Community Involvement = Engages local perspectives in the planning process. Risk Management = Identifies potential risks and develops mitigation strategies.</p> Signup and view all the answers

    Which of the following is NOT a component of the tourism planning process?

    <p>Expanding international airline routes</p> Signup and view all the answers

    Tourism planning includes the formulation of specific actions to achieve sustainable growth.

    <p>True</p> Signup and view all the answers

    Name one potential risk that tourism planning aims to manage.

    <p>Environmental degradation or cultural commodification.</p> Signup and view all the answers

    The process of tourism planning is aimed at managing tourism in a way that balances __________, social, and environmental objectives.

    <p>economic</p> Signup and view all the answers

    Which factor primarily affects the accuracy of estimating supply capacity in tourism?

    <p>Quality of tourism-relevant data</p> Signup and view all the answers

    The caliber of planning expertise can significantly influence the quality of tourism planning outputs.

    <p>True</p> Signup and view all the answers

    What should local government units do to improve tourism-related data availability?

    <p>Enhance data gathering at municipal or barangay levels.</p> Signup and view all the answers

    The _____ resources available at a destination shape the types of tourism experiences that can be offered.

    <p>tourism</p> Signup and view all the answers

    Match the factors to their descriptions:

    <p>Availability of Data = Levels of data updating vary by region Caliber of Planning Expertise = Influences quality of planning outputs Type of Tourism Resources = Shapes tourism experiences offered Financial Capital Requirement = Necessary for effective tourism development</p> Signup and view all the answers

    Which of the following is a major limitation in tourism development?

    <p>Resource limitations</p> Signup and view all the answers

    The perceptions and attitudes of stakeholders have no impact on tourism planning.

    <p>False</p> Signup and view all the answers

    What impacts the target markets for a tourism destination?

    <p>Type and variety of tourism resources.</p> Signup and view all the answers

    A _____ should consider external forces when planning tourism development.

    <p>tourism planner</p> Signup and view all the answers

    What is a common issue faced by tourism planning teams in certain regions?

    <p>Inexperience in tourism fields</p> Signup and view all the answers

    What is the primary focus of local level tourism planning?

    <p>Specific locality attractions and services</p> Signup and view all the answers

    Short-term planning spans more than 3 years.

    <p>False</p> Signup and view all the answers

    What is the time frame for medium-term planning in tourism development?

    <p>4 to 10 years</p> Signup and view all the answers

    A comprehensive tourism plan is also known as a _______.

    <p>Master Plan</p> Signup and view all the answers

    Match the following planning types with their duration:

    <p>Short-Term Planning = 1 to 3 years Medium-Term Planning = 4 to 10 years Long-Term Planning = Beyond 10 years</p> Signup and view all the answers

    What does the term 'Vision' refer to in tourism planning?

    <p>Desired future state of the destination</p> Signup and view all the answers

    Which component is NOT part of the Bohol Province Tourism Master Plan?

    <p>Market research analysis</p> Signup and view all the answers

    Thematic scope is about the comprehensive range of issues addressed in tourism planning.

    <p>False</p> Signup and view all the answers

    Goals in tourism planning are always specific and measurable.

    <p>False</p> Signup and view all the answers

    What type of tourism planning focuses on balancing short-term actions with long-term goals?

    <p>Medium-Term Planning</p> Signup and view all the answers

    What is an example of a measurable objective in tourism planning?

    <p>To increase passenger handling capacity of X Airport to two million a year, starting in 2016.</p> Signup and view all the answers

    The _____ describes the method by which objectives will be achieved.

    <p>strategies</p> Signup and view all the answers

    A comprehensive scope in tourism planning aims to integrate ________ components.

    <p>multiple</p> Signup and view all the answers

    What is a key goal of long-term planning in tourism development?

    <p>Long-term sustainability and visionary outcomes</p> Signup and view all the answers

    Which of the following levels of tourism planning involves multiple countries?

    <p>International Level</p> Signup and view all the answers

    Tourism planning is only conducted at the national level.

    <p>False</p> Signup and view all the answers

    What is the primary focus of regional tourism planning?

    <p>Planning within a specific region of a country.</p> Signup and view all the answers

    Objectives in tourism planning must be specific, measurable, attainable, _____, and time-bound.

    <p>realistic</p> Signup and view all the answers

    Match the following types of tourism planning levels with their descriptions:

    <p>International Level = Planning that involves multiple countries National Level = Planning conducted by a country’s central government Regional Level = Planning within a specific region encompassing multiple local jurisdictions Municipal Level = Planning conducted at the city or local governmental level</p> Signup and view all the answers

    What do the strategies in tourism planning affect?

    <p>The method by which objectives will be achieved</p> Signup and view all the answers

    Study Notes

    Tourism Planning

    • The process of organizing the future development of a destination's tourism industry.
    • It involves strategic thinking and coordinated actions to manage tourism in a way that balances economic, social, and environmental objectives.
    • Assessment of current tourism resources, identification of opportunities and challenges, formulation of policies and strategies and implementation of actions to achieve sustainable tourism growth are key elements.

    Importance of Tourism Planning

    • Sustainable Development: Ensures tourism growth does not compromise the destination's environmental and cultural integrity.
    • Economic Benefits: Maximizes economic returns by enhancing visitor experiences and increasing tourist spending.
    • Community Involvement: Engages local communities in the planning process, ensuring their needs and perspectives are considered.
    • Risk Management: Identifies potential risks and develops strategies to mitigate negative impacts.
    • Strategic Direction: Provides a clear roadmap for tourism development, helping stakeholders align their efforts towards common goals.

    Tourism Planning Dimensions

    • Level: Refers to the scale at which tourism planning is conducted, ranging from broad overarching strategies to detailed localized plans.
      • International Level: Planning that involves multiple countries, often coordinated by international organizations or treaties.
      • National Level: Planning conducted by a country's central government, setting national tourism policies, strategies, and frameworks.
      • Regional Level: Planning within a specific region of a country, addressing regional tourism development strategies.
      • Local Level: Planning focused on a specific locality, such as a city, town, or community.
    • Time Frame: Refers to the duration over which tourism plans are designed to be implemented.
      • Short-Term Planning: Typically spans 1 to 3 years, focuses on immediate actions and objectives.
      • Medium-Term Planning: Usually covers 4 to 10 years, balances short-term actions with long-term goals.
      • Long-Term Planning: Extends beyond 10 years, aims at achieving broad, visionary goals and sustainable outcomes.
    • Scope: Refers to the breadth and depth of the tourist planning process, including the range of issues, stakeholders, and areas it addresses.
      • Comprehensive Scope: Planning that covers a wide range of factors, including environmental, economic, social, and cultural aspects, to create a holistic tourism strategy.
      • Thematic Scope: Refers to the specific focus or subject area within tourism planning that a plan or strategy addresses.

    Master Plan

    • A comprehensive tourism plan is also known as a master plan.
    • A master plan is composed of several smaller plans.
    • Examples of master plan components include: physical plan, transportation plan, environmental management plan, conservation management plan, entrepreneurship development plan, sustainable development proposals, implementation plan.
    • Other potential components: institutional framework plan, human resource development plan, marketing plan, and investment promotion plan.

    Factors that Influence Tourism Planning

    • Availability and Quality of Tourism-relevant Data: Availability of up-to-date and comprehensive data affects the accuracy of estimating supply capacity, forecasting demand, and monitoring outcomes. Data availability decreases at lower levels like the municipal or barangay level.
    • Caliber of Planning Expertise: The quality of planning outputs depends on the expertise of the planning team, which is developed through education and professional experience.
    • Type and Variety of Tourism Resources: The type and variety of natural, cultural, or man-made features available in a destination shape the tourism experiences a destination can offer.
    • Target Markets: Understanding the behavioral characteristics of target markets helps in designing appropriate tourism products and services.
      • Behavioral Characteristics: Travel habits, booking preferences, and spending patterns.
      • Market Segmentation: Dividing the broader market into smaller segments based on shared characteristics helps in targeting specific groups more effectively.
    • Stages in the Tourism Area Life Cycle: A theoretical model that describes the stages of development that a tourism destination goes through, from inception to decline.
      • Exploration: The destination is "discovered" by a few people, mostly independent travelers. Facilities are not of "tourist standards."
      • Involvement: The destination experiences greater and regular visitations with seasonal patterns. The community begins to adapt to tourism and may even begin to advertise.
      • Development: Additional tourism infrastructure may be present. Well-defined regular market areas emerge. Tourists during peak season outnumber locals.
      • Consolidation: Growth rate in tourist arrivals declines, although numbers are still increasing. A business zone appears, and some older facilities are perceived as second-rate.
      • Stagnation: The number of tourists reaches or exceeds the carrying capacity and environmental, social, and economic problems are experienced.
      • Decline or Rejuvenation: The resort begins to lose its appeal and property owners begin to sell. Few new establishments open, facilities depreciate in value, and local ownership of tourist facilities increases.

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