22 Questions
What is the primary aim of qualitative research?
To understand people's behavior
How do qualitative methods like participant observation help in research?
By establishing a strong personal relationship with respondents
Why is it challenging to compare qualitative data across time and location?
Because no two groups studied will be qualitatively identical
What is a limitation of qualitative research when it comes to group size?
It limits the opportunity for applying data widely due to small group sizes
Why is replicating qualitative research challenging?
Due to the depth and detail of the data collected
What makes qualitative research's reliability generally lower than that of quantitative research?
The difficulty in replicating results due to detailed data
Which of the following is a strength of using primary data?
It allows the researcher to have greater control over the data collection process.
What is a limitation of primary research?
All of the above are limitations of primary research.
Which of the following is an example of secondary data?
Government reports and statistics.
What is a strength of using secondary data?
The researcher can save time, money, and effort by using existing data.
Which of the following is a potential limitation of secondary data?
The data may not be collected for the specific purpose of the researcher's study.
Which of the following is an example of primary data?
Questionnaires designed and administered by the researcher.
Which of the following is a key advantage of using secondary data for sociological research?
It is more likely to represent what it claims to represent.
Which of the following is a limitation of using secondary data in sociological research?
Secondary data is not always produced with the needs of sociologists in mind.
Which of the following is a key advantage of using quantitative data in sociological research?
Quantitative data is more reliable because it is easier to replicate the study.
Which of the following is a limitation of using quantitative data in sociological research?
Quantitative data only captures a relatively narrow range of information about people's behavior.
Which of the following is a key advantage of using qualitative data in sociological research?
Qualitative data captures the quality of people's behavior by exploring the 'why' behind it.
Which of the following is a limitation of using qualitative data in sociological research?
Qualitative data is more likely to be biased due to the researcher's personal views.
Which of the following is an example of quantitative data in sociological research?
The percentage of people in a population who follow a particular religion.
Which of the following is an example of qualitative data in sociological research?
The experiences of a young gang member, from their own perspective.
Which of the following is a key difference between quantitative and qualitative data in sociological research?
Quantitative data focuses on the 'what, when and where', while qualitative data focuses on the 'why'.
Which of the following is a situation where the use of secondary data would be particularly useful in sociological research?
Studying the prevalence of suicide and related risk factors in a population.
Learn about the differences between primary and secondary sources of data and quantitative and qualitative data. Explore how primary data is collected using methods like questionnaires, interviews, and observational studies.
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