Podcast
Questions and Answers
What is one of the main predictions for companies in 2021 regarding user experience on apps?
What is one of the main predictions for companies in 2021 regarding user experience on apps?
- They will improve users' experience by enhancing recommendation technology. (correct)
- They will stop analyzing customer preferences.
- They will rely more on traditional TV advertising.
- They will reduce the use of data technology.
How do streamers have an advantage over traditional TV channels in terms of customer interaction?
How do streamers have an advantage over traditional TV channels in terms of customer interaction?
- They have less access to customer preferences.
- They primarily use email marketing to reach customers.
- They can better tailor advertising based on user data. (correct)
- They focus on broad demographic advertising.
Which strategy is predicted to help companies target advertising more effectively in 2021?
Which strategy is predicted to help companies target advertising more effectively in 2021?
- Eliminating all forms of digital advertising.
- Increasing advertisement frequency across all platforms.
- Improving the targeting through data analytics. (correct)
- Utilizing more complex pricing models.
What aspect of customer interaction is expected to be a focus for companies in 2021?
What aspect of customer interaction is expected to be a focus for companies in 2021?
Why might traditional TV channels struggle to enhance advertising targeting?
Why might traditional TV channels struggle to enhance advertising targeting?
Flashcards
Improving user experience
Improving user experience
Companies aim to make apps easier and more enjoyable for users to use.
Data and recommendations
Data and recommendations
Companies use data to better suggest content or products to users.
Streamers' data access
Streamers' data access
Streamers have more information about viewers.
Targeted advertising
Targeted advertising
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Traditional TV channels
Traditional TV channels
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Study Notes
App User Experience in 2021
- Companies will focus on improving user experience by leveraging data and recommendation technology.
- Streamers have greater access to customer preferences than traditional TV channels.
- Streamers can use this data to better target advertising.
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Description
This quiz explores key predictions for user experience and advertising strategies in 2021. It examines how streaming platforms are reshaping customer interaction compared to traditional TV channels. Test your knowledge on the anticipated focus areas for companies in enhancing customer engagement and advertising effectiveness.
