1st Quarter MIL Reviewer
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Questions and Answers

What does the term 'communicare' imply in the context of communication?

  • To think critically
  • To debate fiercely
  • To collaborate in silence
  • To share (correct)
  • Which of the following is NOT a function of media?

  • Provide publicity to governmental institutions
  • Inform citizens about current issues
  • Educate citizens
  • Provide entertainment exclusively (correct)
  • What is media literacy primarily concerned with?

  • The ability to access and create media (correct)
  • The ability to consume media passively
  • The ability to sell media products
  • The ability to influence public opinion
  • Which statement best defines information literacy?

    <p>Locating, evaluating, and using necessary information</p> Signup and view all the answers

    Technology literacy includes which of the following abilities?

    <p>Understanding digital technology for information creation</p> Signup and view all the answers

    What does 'communis' signify within the context of communication?

    <p>Working together</p> Signup and view all the answers

    Which is an essential element of media as a communication tool?

    <p>Spreading news and entertainment</p> Signup and view all the answers

    In which way does communication contribute to society?

    <p>By expressing thoughts, ideas, and feelings</p> Signup and view all the answers

    Which aspect does information literacy primarily emphasize?

    <p>Having the ability to evaluate and effectively use information.</p> Signup and view all the answers

    What is a key principle of netiquette?

    <p>Maintain a respectful tone in online interactions.</p> Signup and view all the answers

    What should be done before sharing news online?

    <p>Fact check and verify its accuracy.</p> Signup and view all the answers

    Which era is associated with the invention of the movable printing press?

    <p>Renaissance.</p> Signup and view all the answers

    What is a natural human right emphasized in netiquette?

    <p>Right to privacy.</p> Signup and view all the answers

    In the context of new media, what is technology literacy primarily concerned with?

    <p>How to use the internet for accessing information.</p> Signup and view all the answers

    Which of the following does 'keeping peace' in netiquette refer to?

    <p>Avoiding conflict and flame wars.</p> Signup and view all the answers

    What was one significant innovation of woodblock printing?

    <p>It enabled the printing of letters using carved woodblocks.</p> Signup and view all the answers

    Which invention allowed for rapid transfer of messages and was created by Samuel Morse?

    <p>Telegraph</p> Signup and view all the answers

    Who invented the telephone in 1876?

    <p>Alexander Graham Bell</p> Signup and view all the answers

    What significant change did the invention of the Internet bring in the Digital Age?

    <p>Faster communication and social networking</p> Signup and view all the answers

    Which device introduced mass media to personal consumption in the Electronic Age?

    <p>Sony Walkman</p> Signup and view all the answers

    What was the primary capacity of the Lumiere brothers’ 'cinematographe'?

    <p>To record images and project film</p> Signup and view all the answers

    Which invention is associated with Guglielmo Marconi and had a major impact on the maritime industry?

    <p>Radio</p> Signup and view all the answers

    Which innovation paved the way for more electronic and digital means of communication?

    <p>Transistor</p> Signup and view all the answers

    In which year was the first public broadcast of television coinciding with the beginnings of World War II?

    <p>1927</p> Signup and view all the answers

    What is the writing system used during the precolonial period in the Philippines?

    <p>Baybayin</p> Signup and view all the answers

    Which broadcast system was used to announce important information before colonial influence?

    <p>Umalohokan</p> Signup and view all the answers

    What significant step was taken during Ferdinand Marcos' martial law period in 1972?

    <p>Closure of all newspapers</p> Signup and view all the answers

    When was the Philippines officially connected to the internet?

    <p>March 1994</p> Signup and view all the answers

    Who introduced the cinematographe film camera to the Philippines?

    <p>Carlo Naquera</p> Signup and view all the answers

    What does the Digital Age also refer to?

    <p>Information Age</p> Signup and view all the answers

    Which type of media is characterized by printed publications?

    <p>Print media</p> Signup and view all the answers

    What is the primary audience for broadsheet newspapers?

    <p>Professionals</p> Signup and view all the answers

    What is the primary characteristic of tabloid media?

    <p>Focuses on entertainment and important facts</p> Signup and view all the answers

    Which of the following best describes a blog?

    <p>An online diary primarily using text</p> Signup and view all the answers

    What distinguishes a vlog from a blog?

    <p>Vlogs use video to convey information</p> Signup and view all the answers

    What type of media uses digital technology such as the Internet for mass communication?

    <p>New media</p> Signup and view all the answers

    Which medium is best suited for advertising services or products?

    <p>Brochures</p> Signup and view all the answers

    What is a key feature of social media?

    <p>Enables profile creation and communication</p> Signup and view all the answers

    Which form of media is characterized by its use of electronic formats to reach a vast audience?

    <p>Broadcast media</p> Signup and view all the answers

    Indigenous media is primarily produced by which group?

    <p>Indigenous peoples</p> Signup and view all the answers

    Study Notes

    Lesson 1: Media and Communication

    • Communication originates from the Latin "comunicare" meaning "to share" and "communis" meaning "working together."
    • Expressing thoughts, ideas, and feelings involves various means of communication.
    • Media serves as a communication channel that transmits news, entertainment, educational content, and promotions.
    • Functions of media include informing citizens of current events, educating the public, providing discussion platforms, and publicizing institutions.

    Lesson 2: Media and Information Literacy

    • Media Literacy involves the ability to read, analyze, evaluate, and produce various forms of communication.
    • Information Literacy is recognizing when information is needed and effectively locating, evaluating, and utilizing that information.
    • Technology Literacy encompasses understanding how digital technology works and interpreting information.

    Lesson 3: Netiquette

    • Netiquette emphasizes proper behavior and respect while engaging online.
    • Core rules include respect for others, maintaining a positive attitude, fact-checking before sharing, and protecting personal privacy.
    • Individuals should take responsibility for their actions online and follow common sense and the rules of netiquette.

    Lesson 4: Evolution of Traditional Media to New Media

    • Prehistoric Age saw communication evolve through symbols and drawings, using materials like clay and stone tablets.
    • The invention of woodblock printing (200 CE) and the movable printing press (1453) revolutionized the distribution of written content.
    • The Industrial Age introduced mass-produced newspapers, photography, the telegraph, and inventions like the telephone and radio.
    • The Electronic Age began with the transistor's invention, leading to mass media's widespread influence.
    • The Digital Age initiated rapid internet communication, enabling social networking and digitizing various media forms.

    The Evolution of Philippine Media

    • Precolonial media included the Baybayin writing system and oral announcements via "Umalohokan."
    • The print industry grew during the American period, with newspapers being crucial for public information.
    • Media was heavily regulated during Martial Law (1972), leading to the closure of many outlets.
    • Internet access in March 1994 connected the Philippines to global online communications.

    Lesson 5: Types of Media

    • Print Media includes newspapers, books, magazines, brochures, and leaflets, providing various forms of mass communication.
      • Newspapers can be broadsheets (in-depth) or tabloids (entertainment-focused).
    • Broadcast Media uses electronic formats like radio and television to deliver information widely.
    • New Media incorporates digital technology, such as mobile phones, websites, blogs, vlogs, and social media for communication and information exchange.

    Lesson 6: Information Sources

    • Indigenous Media consists of communication forms produced and circulated by indigenous peoples, promoting their perspectives and storytelling methods.

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    Description

    This quiz covers the first quarter of Media and Information Literacy (MIL), focusing on media and communication concepts. It is tailored for students at the Philippine Christian University and examines lesson 1 in detail. Test your understanding of the basics of communication and media literacy.

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