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Questions and Answers

What does the term 'communicare' imply in the context of communication?

  • To think critically
  • To debate fiercely
  • To collaborate in silence
  • To share (correct)

Which of the following is NOT a function of media?

  • Provide publicity to governmental institutions
  • Inform citizens about current issues
  • Educate citizens
  • Provide entertainment exclusively (correct)

What is media literacy primarily concerned with?

  • The ability to access and create media (correct)
  • The ability to consume media passively
  • The ability to sell media products
  • The ability to influence public opinion

Which statement best defines information literacy?

<p>Locating, evaluating, and using necessary information (B)</p> Signup and view all the answers

Technology literacy includes which of the following abilities?

<p>Understanding digital technology for information creation (C)</p> Signup and view all the answers

What does 'communis' signify within the context of communication?

<p>Working together (D)</p> Signup and view all the answers

Which is an essential element of media as a communication tool?

<p>Spreading news and entertainment (B)</p> Signup and view all the answers

In which way does communication contribute to society?

<p>By expressing thoughts, ideas, and feelings (C)</p> Signup and view all the answers

Which aspect does information literacy primarily emphasize?

<p>Having the ability to evaluate and effectively use information. (C)</p> Signup and view all the answers

What is a key principle of netiquette?

<p>Maintain a respectful tone in online interactions. (B)</p> Signup and view all the answers

What should be done before sharing news online?

<p>Fact check and verify its accuracy. (A)</p> Signup and view all the answers

Which era is associated with the invention of the movable printing press?

<p>Renaissance. (B)</p> Signup and view all the answers

What is a natural human right emphasized in netiquette?

<p>Right to privacy. (B)</p> Signup and view all the answers

In the context of new media, what is technology literacy primarily concerned with?

<p>How to use the internet for accessing information. (D)</p> Signup and view all the answers

Which of the following does 'keeping peace' in netiquette refer to?

<p>Avoiding conflict and flame wars. (C)</p> Signup and view all the answers

What was one significant innovation of woodblock printing?

<p>It enabled the printing of letters using carved woodblocks. (D)</p> Signup and view all the answers

Which invention allowed for rapid transfer of messages and was created by Samuel Morse?

<p>Telegraph (C)</p> Signup and view all the answers

Who invented the telephone in 1876?

<p>Alexander Graham Bell (A)</p> Signup and view all the answers

What significant change did the invention of the Internet bring in the Digital Age?

<p>Faster communication and social networking (C)</p> Signup and view all the answers

Which device introduced mass media to personal consumption in the Electronic Age?

<p>Sony Walkman (C)</p> Signup and view all the answers

What was the primary capacity of the Lumiere brothers’ 'cinematographe'?

<p>To record images and project film (A)</p> Signup and view all the answers

Which invention is associated with Guglielmo Marconi and had a major impact on the maritime industry?

<p>Radio (B)</p> Signup and view all the answers

Which innovation paved the way for more electronic and digital means of communication?

<p>Transistor (C)</p> Signup and view all the answers

In which year was the first public broadcast of television coinciding with the beginnings of World War II?

<p>1927 (B)</p> Signup and view all the answers

What is the writing system used during the precolonial period in the Philippines?

<p>Baybayin (A)</p> Signup and view all the answers

Which broadcast system was used to announce important information before colonial influence?

<p>Umalohokan (B)</p> Signup and view all the answers

What significant step was taken during Ferdinand Marcos' martial law period in 1972?

<p>Closure of all newspapers (B)</p> Signup and view all the answers

When was the Philippines officially connected to the internet?

<p>March 1994 (B)</p> Signup and view all the answers

Who introduced the cinematographe film camera to the Philippines?

<p>Carlo Naquera (A)</p> Signup and view all the answers

What does the Digital Age also refer to?

<p>Information Age (D)</p> Signup and view all the answers

Which type of media is characterized by printed publications?

<p>Print media (B)</p> Signup and view all the answers

What is the primary audience for broadsheet newspapers?

<p>Professionals (A)</p> Signup and view all the answers

What is the primary characteristic of tabloid media?

<p>Focuses on entertainment and important facts (C)</p> Signup and view all the answers

Which of the following best describes a blog?

<p>An online diary primarily using text (C)</p> Signup and view all the answers

What distinguishes a vlog from a blog?

<p>Vlogs use video to convey information (D)</p> Signup and view all the answers

What type of media uses digital technology such as the Internet for mass communication?

<p>New media (D)</p> Signup and view all the answers

Which medium is best suited for advertising services or products?

<p>Brochures (C)</p> Signup and view all the answers

What is a key feature of social media?

<p>Enables profile creation and communication (C)</p> Signup and view all the answers

Which form of media is characterized by its use of electronic formats to reach a vast audience?

<p>Broadcast media (C)</p> Signup and view all the answers

Indigenous media is primarily produced by which group?

<p>Indigenous peoples (B)</p> Signup and view all the answers

Flashcards

Communication

Sharing thoughts, ideas, and feelings through various means.

Media

A channel that transmits news, entertainment, education, and promotions.

Media Literacy

Reading, analyzing, evaluating, and producing communication forms.

Information Literacy

Recognizing information needs and using information effectively.

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Technology Literacy

Understanding and interpreting digital technology and information.

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Netiquette

Proper online behavior and showing respect.

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Prehistoric Communication

Using symbols and drawings for communication.

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Printing Press

Revolutionized content distribution using woodblocks and movable type.

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Industrial Age Media

Newspapers, photography, telegraph, telephone and radio.

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Electronic Age

Mass media's widespread expansion.

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Digital Age

Rapid internet communication and digitized media.

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Baybayin

Writing system in precolonial Philippines.

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Umalohokan

Oral announcers used in precolonial Philippines.

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American Period Media

Newspapers critical for information.

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Martial Law Media

Media heavily controlled, leading to closures.

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Philippine Internet Access

Connected Philippines to global online communication.

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Print Media

Newspapers, books, magazines, brochures, and leaflets.

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Broadsheet

In-depth news coverage.

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Tabloid

Entertainment-focused news.

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Broadcast Media

Radio and television.

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New Media

Mobile phones, websites, blogs, vlogs and social media

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Indigenous Media

Communication forms produced by indigenous peoples.

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Study Notes

Lesson 1: Media and Communication

  • Communication originates from the Latin "comunicare" meaning "to share" and "communis" meaning "working together."
  • Expressing thoughts, ideas, and feelings involves various means of communication.
  • Media serves as a communication channel that transmits news, entertainment, educational content, and promotions.
  • Functions of media include informing citizens of current events, educating the public, providing discussion platforms, and publicizing institutions.

Lesson 2: Media and Information Literacy

  • Media Literacy involves the ability to read, analyze, evaluate, and produce various forms of communication.
  • Information Literacy is recognizing when information is needed and effectively locating, evaluating, and utilizing that information.
  • Technology Literacy encompasses understanding how digital technology works and interpreting information.

Lesson 3: Netiquette

  • Netiquette emphasizes proper behavior and respect while engaging online.
  • Core rules include respect for others, maintaining a positive attitude, fact-checking before sharing, and protecting personal privacy.
  • Individuals should take responsibility for their actions online and follow common sense and the rules of netiquette.

Lesson 4: Evolution of Traditional Media to New Media

  • Prehistoric Age saw communication evolve through symbols and drawings, using materials like clay and stone tablets.
  • The invention of woodblock printing (200 CE) and the movable printing press (1453) revolutionized the distribution of written content.
  • The Industrial Age introduced mass-produced newspapers, photography, the telegraph, and inventions like the telephone and radio.
  • The Electronic Age began with the transistor's invention, leading to mass media's widespread influence.
  • The Digital Age initiated rapid internet communication, enabling social networking and digitizing various media forms.

The Evolution of Philippine Media

  • Precolonial media included the Baybayin writing system and oral announcements via "Umalohokan."
  • The print industry grew during the American period, with newspapers being crucial for public information.
  • Media was heavily regulated during Martial Law (1972), leading to the closure of many outlets.
  • Internet access in March 1994 connected the Philippines to global online communications.

Lesson 5: Types of Media

  • Print Media includes newspapers, books, magazines, brochures, and leaflets, providing various forms of mass communication.
    • Newspapers can be broadsheets (in-depth) or tabloids (entertainment-focused).
  • Broadcast Media uses electronic formats like radio and television to deliver information widely.
  • New Media incorporates digital technology, such as mobile phones, websites, blogs, vlogs, and social media for communication and information exchange.

Lesson 6: Information Sources

  • Indigenous Media consists of communication forms produced and circulated by indigenous peoples, promoting their perspectives and storytelling methods.

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