(1987) Identifying Personal Values in Research
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Questions and Answers

What is the goal of qualitative research?

To describe, explore new ideas, and explain concepts in greater depth.

What is the goal of quantitative research?

To understand the magnitude of a phenomenon, test hypotheses, relationships between variables, and make predictions about human behavior.

What are the main data collection methods used in qualitative research?

Case studies, interviews, observations, Focus Group Discussions (FGD).

What are the main data collection methods used in quantitative research?

<p>Surveys, datasets, Likert scales, census.</p> Signup and view all the answers

What is the main focus of qualitative research in terms of data analysis?

<p>Coding themes, understanding patterns, and interpreting ideas.</p> Signup and view all the answers

What is the main focus of quantitative research in terms of data analysis?

<p>Means, percentages, cross-tabulations, correlations, statistics.</p> Signup and view all the answers

What is the main characteristic of qualitative research's sample size?

<p>Small and non-random.</p> Signup and view all the answers

What is the main characteristic of quantitative research's sample size?

<p>Large and representative.</p> Signup and view all the answers

What is the main setting for qualitative research?

<p>Natural settings like homes, offices, institutions, or communities.</p> Signup and view all the answers

What is the main focus of qualitative research in terms of participants' experiences?

<p>Perceptions, experiences, and sense-making of their lives.</p> Signup and view all the answers

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