1905 - 1913: The Belle Époque
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Questions and Answers

What significant merger occurred in 1905?

  • Nestlé merged with the British Army
  • Nestlé merged with Egron
  • Nestlé merged with a dairy company in Australia
  • Nestlé merged with Anglo-Swiss (correct)

    • What product did the British Army begin supplying to soldiers in 1915?

  • Nestlé canned milk (correct)
  • Canned vegetables
  • Chocolate bars
  • Unsweetened condensed milk

    • What method did Nestlé & Anglo-Swiss acquire in 1916 to produce milk powder?

  • Ultra-filtration technique
  • Concentration method
  • Spray-drying process (correct)
  • Pasteurization process

    • What was one consequence of World War I for Nestlé & Anglo-Swiss?

    <p>They faced shortages of raw materials</p> Signup and view all the answers

    How many factories did Nestlé & Anglo-Swiss have by the end of World War I?

    <p>40 factories</p> Signup and view all the answers

    What challenge did Nestlé & Anglo-Swiss face regarding fresh milk supplies in 1917-1918?

    <p>Milk shortages in Switzerland</p> Signup and view all the answers

    What helped drive the export sales of Nestlé & Anglo-Swiss during the Belle Époque period?

    <p>Establishing head offices in key locations</p> Signup and view all the answers

    Which milk product became popular due to its long shelf life during World War I?

    <p>Condensed milk</p> Signup and view all the answers

    What innovative product was launched by Nestlé the year after Nestrovit?

    <p>Galak white chocolate</p> Signup and view all the answers

    Who created Nescafé, the powdered coffee extract?

    <p>Max Morgenthaler</p> Signup and view all the answers

    During which global event did Nestlé relocate some managers to the US?

    <p>World War Two</p> Signup and view all the answers

    What was the impact of World War Two on Nescafé sales initially?

    <p>Sales initially slowed down.</p> Signup and view all the answers

    What product was included in CARE aid supplies after WWII?

    <p>Nescafé</p> Signup and view all the answers

    Which new product was launched by Nestlé in the late 1940s following the success of instant coffee?

    <p>Nestea</p> Signup and view all the answers

    How did Nestlé adapt its operations in response to difficulties in exporting milk during WWII?

    <p>They supplied Africa and Asia from the US and Australia.</p> Signup and view all the answers

    What name did the company adopt in 1947 after adding Maggi to its product range?

    <p>Nestlé Alimentana</p> Signup and view all the answers

    In what year did Nestlé acquire the Carnation Company?

    <p>1985</p> Signup and view all the answers

    What significant event occurred for Nespresso in 1986?

    <p>Launch of Nespresso, allowing anyone to create coffee like a barista</p> Signup and view all the answers

    What is the primary goal of the Sustainable Agricultural Initiative Nestlé (SAIN)?

    <p>Improve living standards for local farmers</p> Signup and view all the answers

    Which UK confectionery company did Nestlé acquire in 1988?

    <p>Rowntree Mackintosh</p> Signup and view all the answers

    What joint venture did Nestlé create in 1991?

    <p>Cereal Partners Worldwide</p> Signup and view all the answers

    Which pet food business did Nestlé acquire to become the market leader in that segment?

    <p>Ralston Purina</p> Signup and view all the answers

    Which business acquisition is NOT mentioned as part of Nestlé's focus on expanding its ice cream sector?

    <p>Nestlé Friskies Petcare</p> Signup and view all the answers

    Which company did Nestlé acquire in 1992 to expand its mineral water position?

    <p>Perrier Group</p> Signup and view all the answers

    Who became the CEO of Nestlé in 1997, focusing on nutrition and wellness?

    <p>Peter Brabeck-Letmathe</p> Signup and view all the answers

    What does Nestlé's Creating Shared Value approach emphasize?

    <p>Balancing shareholder interests with community benefits</p> Signup and view all the answers

    Which company did Nestlé acquire to enhance its focus on medical nutrition?

    <p>Novartis Medical Nutrition</p> Signup and view all the answers

    What clean drinking water initiative did Nestlé launch after acquiring Perrier?

    <p>Nestlé Pure Life</p> Signup and view all the answers

    What business strategy did Nestlé articulate between 2000 and 2016?

    <p>Creating Shared Value</p> Signup and view all the answers

    In what year did Nestlé acquire the weight management business Jenny Craig?

    <p>2007</p> Signup and view all the answers

    Who was appointed as the CEO of Nestlé in 2008?

    <p>Paul Bulcke</p> Signup and view all the answers

    What was the purpose of the first Creating Shared Value Forum held in New York?

    <p>To discuss global challenges in nutrition, water, and rural development</p> Signup and view all the answers

    What major crisis did Nestlé & Anglo-Swiss face in 1921?

    <p>Decline in military demand for milk</p> Signup and view all the answers

    In what year did Nestlé & Anglo-Swiss experience its first financial loss?

    <p>1921</p> Signup and view all the answers

    What central change in management occurred after the 1921 crisis?

    <p>Appointment of professional managers</p> Signup and view all the answers

    What product was launched by Nestlé & Anglo-Swiss in 1934?

    <p>Milo malted chocolate drink</p> Signup and view all the answers

    Which significant acquisition did Nestlé & Anglo-Swiss make in 1929?

    <p>Switzerland’s largest chocolate company</p> Signup and view all the answers

    What structural change occurred in the company in 1936?

    <p>Transformation into a holding company</p> Signup and view all the answers

    What was the focus of research and administrative changes following the 1921 crisis?

    <p>Centralization of research and administration</p> Signup and view all the answers

    What innovation was introduced by Nestlé in 1934 to improve infant nutrition?

    <p>Full-milk powder enriched with lactic acid bacteria</p> Signup and view all the answers

    Study Notes

    The Belle Époque (1905 – 1913)

    • Nestlé & Anglo Swiss operates over 20 factories globally, selling in Africa, Asia, Latin America, and Australia.
    • The merger of Anglo-Swiss and Nestlé forms the Nestlé & Anglo-Swiss Milk Company with head offices in Vevey, Cham, and London.
    • Product expansion includes unsweetened condensed milk and sterilized milk during this prosperous period.

    Adapting During Wartime (1914 – 1918)

    • The outbreak of WWI creates new challenges; demand for condensed milk and chocolate increases amidst raw material shortages.
    • Nestlé acquires processing facilities in the US and Australia to maintain production, leading to 40 factories by war's end.
    • The British Army incorporates Nestlé canned milk into soldiers' emergency rations due to its long shelf life and transportability.

    Key Developments During the War

    • Nestlé acquires Norwegian dairy company Egron, which has patented a milk powder spray-drying process.
    • To combat milk shortages in Switzerland, Nestlé prioritizes fresh milk for urban areas, promoting vitamin supplement Nestrovit, Galak white chocolate, and Rayon chocolate.

    Post-War Expansion (1938 – 1945)

    • Nescafé is introduced as a convenient coffee solution in response to Brazilian coffee surplus.
    • WWII impacts all markets; Nestlé relocates managers to the US during the war, supplements supplies in Africa and Asia, and focuses on creating means of distribution.

    Growth and Diversification (1985 – 1998)

    • Acquires Carnation Company for $3 billion, entering the pet food market with Friskies.
    • Launch of Nespresso empowers coffee enthusiasts to easily brew high-quality coffee.
    • The acquisition of Rowntree Mackintosh boosts confectionery offerings with brands like KitKat and Smarties.

    Fruitful Collaborations and Joint Ventures (1991 – 1992)

    • Establishes Cereal Partners Worldwide with General Mills and Beverage Partners Worldwide with Coca-Cola.
    • Acquires Perrier Group to enhance its position in the mineral water market, leading to the creation of Nestlé Waters.

    Corporate Evolution and Focus on Nutrition (1999 – 2009)

    • Appoints Peter Brabeck-Letmathe as CEO to drive growth in personalized nutrition.
    • Acquisitions, including Novartis Medical Nutrition and Gerber, bolster Nestlé's portfolio in medical nutrition.
    • Launch of the Creating Shared Value approach emphasizes sustainable business practices and community benefits.

    Crisis and Opportunity (1921 – 1939)

    • Military demand drop leads to Nestlé's first financial loss in 1921, prompting professional management hires and centralized research.
    • Acquires Peter-Cailler-Kohler, Switzerland's largest chocolate company, expanding its chocolate segment.

    Product Innovations and Market Strategy (1921 – 1936)

    • The 1934 introduction of malted chocolate drink Milo marks significant product development.
    • Pelargon infant food enriched with lactic acid bacteria exemplifies Nestlé's focus on nutrition in baby products.
    • In 1936, the company reforms into a holding structure with Vevey and Panama divisions, enhancing operational efficiency.

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    Related Documents

    Nestlé Company History Timeline PDF

    Description

    Explore the evolution of the Nestlé & Anglo Swiss Milk Company during the Belle Époque, a period of prosperity from 1905 to 1913. Discover how the company expanded globally, opening offices in key locations and becoming a significant player in the dairy industry as World War One approached.

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