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Internet Etiquette (Netiquette)

• Netiquette is an unofficial code of conduct for polite online behavior. It's used for social media, chat sites, forums, and other online interactions.
• Netiquette rules differ from real-life interactions.
• It's a growing social code across various online mediums, from text messaging to online games and forums.
• Online communication lacks nonverbal cues (facial expressions, body language), which can lead to misunderstandings.
• Websites often have rules and guidelines to manage online interaction and behavior. Moderation and enforcement by website users or administrators is a frequent tool.

Key Principles of Netiquette

• Varying Norms: Netiquette guidelines adapt to the specific online community. Different communities and digital mediums (e.g., Usenet, instant messaging) have various expectations.
• Clear Communication Style: Avoiding ambiguous language (e.g., avoiding abbreviations and using simple phrasing).
• Minimizing Effort: Usenet netiquette often emphasizes simple signatures, avoiding multiposting, cross-posting, and off-topic posts.
• Respect Private Communication: Privacy levels vary across communication methods (e.g., private messages, SMS are often more private than public forum posts).
• Avoiding Misuse of Functions: Proper use of features like "reply to all" and "cc" is crucial. Avoid using the "cc" function instead of mailing lists, and avoid spamming.
• Emphasis on Professionalism: Avoid all-caps (shouting or yelling) and excessive script enlargement.

Case Study (Netiquette Misuse)

• Neal Patterson's email on Cerner's declining work ethic quickly spread and leaked to the public.
• The email had repercussions, causing a significant stock drop for Cerner.
• The case highlights how an inappropriate email can have large impacts.

Email Etiquette Specifics

• Email syntax (RFC 2822) defines different recipient types (To:, CC:, BCC:).
• The "To:" recipient is expected to respond, while "Cc" recipients aren't.
• Misusing "cc" by replacing mailing lists can lead to server overload issues, like the Department of Homeland Security incident.
• "Reply to all" misuse can dramatically increase email volumes.

Maintaining Netiquette

• Guidelines and style manuals are beneficial for clarifying expectations.
• Companies (and individuals) should create guides defining acceptable conduct, specifically for e-mail.
• Maintaining clear communication standards is crucial for effective and efficient online interactions.