Basic PR Terminology and Communication Skills PDF

Basic PR Terminology and Communication Skills Welcome to Week 2 of IU351 English for Public Relations. This week we'll explore key PR terms and develop essential communication skills for PR professionals. NP by Nattakorn Pinyanitikorn Course Overview 1 Objectives Understand and use basi...

Basic PR Terminology and Communication Skills Welcome to Week 2 of IU351 English for Public Relations. This week we'll explore key PR terms and develop essential communication skills for PR professionals. NP by Nattakorn Pinyanitikorn Course Overview 1 Objectives Understand and use basic PR terminology effectively. Develop essential communication skills for PR professionals. 2 Agenda Introduction to key PR terms and definitions. Discussion on importance of communication skills in PR. 3 Activities Interactive exercises, workshop, and case study analysis to reinforce learning. Key PR Terms Public Relations Media Relations Press Release Crisis Management Strategic Managing relationships Official statement issued Process of handling communication process with journalists and to media providing disruptive events building mutually media outlets to secure information on a specific threatening an beneficial relationships favorable coverage. matter. organization or between organizations stakeholders. and publics. More PR Terminology Stakeholders Groups with interest in an organization's activities Internal Communications Effective communications within an organization Branding Creating unique name/image for product in consumer's mind Reputation Management Shaping public perception by influencing online information Industry-Specific PR Terminology Explore the unique jargon and practices of PR in different sectors. 1. Healthcare Industry 6. Retail Industry 2. Technology Industry 7. Travel and Tourism Industry 3. Automotive Industry 8. Food and Beverage Industry 4. Finance and Banking Industry 9. Education Industry Industry 10. Energy Industry 5. Entertainment Industry Communication Skills in PR Verbal Non-verbal Written Speaking clearly and Body language, eye contact, Crafting clear, concise persuasively, especially and facial expressions messages for press releases during interviews or press reinforce verbal messages. and social media. conferences. PR Communication Exercise Activity Match PR terms with their correct definitions. Format Individual or small group activity during class time. Assessment Accuracy in matching, demonstrating understanding of key concepts. Communication Skills Workshop 1 Preparation Divide class into pairs or small groups. 2 Role-play Assign PR scenarios like media interviews or crisis communication. 3 Feedback Provide constructive feedback on communication effectiveness and clarity. Case Study Analysis Research Groups research the 2010 BP Deepwater Horizon oil spill case. Analyze Identify communication strategies and evaluate their effectiveness. Present Deliver 5-10 minute presentation and written report on findings. Key Takeaways 1 PR Terms Familiarity with key PR terminology and meanings. 2 Communication Skills Understanding the critical role of effective communication in PR. 3 Practical Experience Gained through exercises, role-plays, and case study analysis. Q&A Session Open Discussion Facilitation Students ask questions about the week's content. Encourage sharing of thoughts and experiences related to PR.