Types of Retailers PPT.pdf

Types of qRetailers  Learning Objectives q 1 List the different characteristics that define retailers. 2 Categorize the various types of food retailers. 3 Identify the various types of general merchandise retailers. 4...

Types of qRetailers  Learning Objectives q 1 List the different characteristics that define retailers. 2 Categorize the various types of food retailers. 3 Identify the various types of general merchandise retailers. 4 Explain the differences between service and merchandise retailers. 5 Illustrate the types of ownership for retail firms.  Organize Retail Sector In-store retailing Non-store retailing these are the ones who these are the ones who reach operate in fixed point-of-sale out to the customers at their locations, located and homes or offices. designed to attract a high volume of walk-in customers.  Major Formats of In-Store Retailing  Range of merchandise  Pricing  Location of the store  Communication  Customer service  Design and display  Type of Merchandise https://psa.gov.ph/sites/default/files/PSA_PSIC_2009.pdf Type of Merchandise  Variety and Assortment Variety Assortment the number of merchandise the number of different items categories a retailer offers offered in a merchandise category Stock-keeping unit (SKU)  Variety and Assortment Variety Assortment Conditioner Conditioner Anti-dandruff Anti Hair fall Conditioner Conditioner Dryness-free  Services Offered  displaying merchandise  accepting credit cards  providing parking  home delivery and gift wrapping  Food Retailers in the Philippines Source: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_12-1-2017.pdf  Food Retailers in the Philippines Source: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_12-1-2017.pdf  Food Retailers in the Philippines Source: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_12-1-2017.pdf  Supermarket Conventional supermarket - is a large, self-service retail food store offering groceries, meat, and produce, as well as some nonfood items, such as health and beauty aids and general merchandise.  Food Retailers in the Philippines \ Fact: Shoppers spend an average of just under 13 minutes shopping for groceries on each trip, and half of that period is spent navigating the aisles or checking out Source: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_12-1-2017.pdf Conventional supermarkets are differentiating their offerings by:  emphasizing fresh perishables  targeting green and ethnic consumers  providing better value with private-label merchandise,  providing a better shopping experience Fact: A recent survey found that one in three people have switched grocery stores. The top reasons for changing were as follows: 43 percent cited cost; 25 percent complained of long lines, poor selection, and low quality; 17% noted rude employees; and 14 percent disliked crowded stores Power perimeter  areas around the outer walls of a supermarket where fresh-merchandise categories are located. Fair trade  is the practice of purchasing from factories that pay workers a living wage, considerably more than the prevailing minimum wage, and offer other benefits such as onsite medical treatment. They have open pantries with unlimited coffee/tea, where staff can eat whenever they want to (no fixed breaks!) With a daycare center, gym, meditation space, karaoke room (complete with mood lighting), Knorr Kitchen (to try out recipes), TRESemme Salon (to try the latest hair products), and a cashless Unilever store exclusive for employees  Supercenters - are large stores (160,000 to 200,000 square feet) that combine a supermarket with a fullline discount store  Food Retailers in the Philippines Source: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_12-1-2017.pdf  General Merchandise Retailers Department Store Full-line Discount store Category specialist Specialty stores are retailers that carry are retailers that offer a are big-box stores that concentrate on a limited a broad variety and broad variety of offer a narrow but deep number of complementary deep assortment, merchandise, limited assortment of merchandise categories offer customer service, and low prices. merchandise and provide a high level of services, and organize service their stores into distinct departments for displaying merchandise.  General Merchandise Retailers Drug store Home improvement centers Extreme Value Retailers Off-price retailers are specialty stores are retailers that offer a are small discount offer an inconsistent that concentrate on narrow variety but very stores that offer a broad assortment of brand-name health and beauty care deep assortment variety but shallow merchandise at a (HBC) products. assortment of household significant discount off the goods, health and manufacturers’ suggested beauty care (HBC) retail price (SRP) products, and groceries Characteristics of General Merchandise Retailers  Service Retailing  firms that primarily sell services rather than merchandise, are a large and growing part of the retail industry Service Retailing  Service Retailing Continuum of Merchandise and Services Retailers Differences between Service and Merchandise Retailers  intangibility,  simultaneous production and consumption  Perishability  inconsistency of the offering to customers  Type of Ownership 1 independent, single-store establishments 2 corporate chains 3 franchises  Type of Ownership Independent, single-store establishments - which means management has direct contact with customers and can respond quickly to their needs. wholesale-sponsored voluntary cooperative group - which is an organization operated by a wholesaler offering a merchandising program to small, independent retailers on a voluntary basis.  Type of Ownership Corporate Retail Chains - a company that operates multiple retail units under common ownership and usually has centralized decision making for defining and implementing its strategy.  Type of Ownership Franchising - a contractual agreement in which the franchisor (the company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sales. Types of qRetailers