Special Program in Arts - Quarter 1 - Module 5 - Media Arts (2020) - PDF

9 Special Program in Arts Quarter 1– Module 5 Media Arts (The typographic considerations for various types of printed materials and medium) CO_Q1_SPA_Module 5  SPA– Grade 9 Media Arts Quarter 1 – Module 5: The Typographic Considerations for Various Types of Print...

9 Special Program in Arts Quarter 1– Module 5 Media Arts (The typographic considerations for various types of printed materials and medium) CO_Q1_SPA_Module 5  SPA– Grade 9 Media Arts Quarter 1 – Module 5: The Typographic Considerations for Various Types of Printed Materials and Medium First Edition, 2020 Republic Act 8293, section 176 states: “No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties.” Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio Development Team of the Module Writers: Eugenio T.Arao II, Kenwee D. Alipato, Marty C. Luntad, Ramarie C. Pasamante Editors: Leo S. Dayot, Benilda M.Tambanillo Reviewers: Paul Elijah G. Casiano, Kenwee D. Alipato Illustrator: Jose KharloL. Gambale Layout Artist: Roxan E. Del Castillo. Gilbert Paulo C.Pagapang Management Team: Ramir B. Uytico,Pedro T. Escobarte Elena P. Gonzaga, Donald T. Ginine Allan B. Yap, Ermi V. Miranda Althea V. Landar, Celestino M. Dalumpines IV Ma. Lourdes V. Teodoro, Leo S. Dayot Raymund L. Santiago, Roxan E. Del Castillo Printed in the Philippines by ________________________ Department of Education –Region VI Western Visayas Office Address: Telefax: E-mail Address:  9 Special Program in Arts Quarter 1 – Module 5 Media Arts (The typographic considerations for various types of printed materials and medium) Introductory Message *For the facilitator Welcome to the Special Program in Arts Grade 9 Alternative Delivery Mode (ADM) Module on Media Arts (The typographic considerations for various types of printed materials and medium)! This module was collaboratively designed, developed and reviewed by educators both from public and private institutions to assist you, the teacher or facilitator in helping the learners meet the standards set by the K to 12 Curriculum while overcoming their personal, social, and economic constraints in schooling. This learning resource hopes to engage the learners into guided and independent learning activities at their own pace and time. Furthermore, this also aims to help learners acquire the needed 21st century skills while taking into consideration their needs and circumstances. In addition to the material in the main text, you will also see this box in the body of the module: Notes to the Teacher This contains helpful tips or strategies that will help you in guiding the learners. As a facilitator, you are expected to orient the learners on how to use this module. You also need to keep track of the learners' progress while allowing them to manage their own learning. Furthermore, you are expected to encourage and assist the learners as they do the tasks included in the module. *For the learner Welcome to the Special Program in Arts Grade 9 Alternative Delivery Mode (ADM) Module on Media Arts (The typographic considerations for various types of printed materials and medium)! The hand is one of the most symbolized part of the human body. It is often used to depict skill, action and purpose. Through our hands we may learn, create and accomplish. Hence, the hand in this learning resource signifies that you as a learner is capable and empowered to successfully achieve the relevant competencies and skills at your own pace and time. Your academic success lies in your own hands!  This module was designed to provide you with fun and meaningful opportunities for guided and independent learning at your own pace and time. You will be enabled to process the contents of the learning resource while being an active learner. This module has the following parts and corresponding icons: What I Need to Know This will give you an idea of the skills or competencies you are expected to learn in the module. What I Know This part includes an activity that aims to check what you already know about the lesson to take. If you get all the answers correct (100%), you may decide to skip this module. What’s In This is a brief drill or review to help you link the current lesson with the previous one. What’s New In this portion, the new lesson will be introduced to you in various ways such as a story, a song, a poem, a problem opener, an activity or a situation. What is It This section provides a brief discussion of the lesson. This aims to help you discover and understand new concepts and skills. What’s More This comprises activities for independent practice to solidify your understanding and skills of the topic. You may check the answers to the exercises using the Answer Key at the end of the module. What I Have Learned This includes questions or blank sentence/paragraph to be filled into process what you learned from the lesson. What I Can Do This section provides an activity which will help you transfer your new knowledge or skill into real life situations or concerns. Assessment This is a task which aims to evaluate your level of mastery in achieving the learning competency. Additional Activities In this portion, another activity will be given to you to enrich your knowledge or skill of the lesson learned. This also tends retention of learned concepts.  Answer Key This contains answers to all activities in the module. At the end of this module you will also find: References This is a list of all sources used in developing this module. The following are some reminders in using this module: 1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a separate sheet of paper in answering the exercises. 2. Don’t forget to answer What I Know before moving on to the other activities included in the module. 3. Read the instruction carefully before doing each task. 4. Observe honesty and integrity in doing the tasks and checking your answers. 5. Finish the task at hand before proceeding to the next. 6. Return this module to your teacher/facilitator once you are through with it. If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your teacher or facilitator. Always bear in mind that you are not alone. We hope that through this material, you will experience meaningful learning and gain deep understanding of the relevant competencies. You can do it! What I Need to Know This module was designed and written with you in mind. It is here to help you master the Media Arts The typographic considerations for various types of printed materials and medium. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. But the order in which you read them can be changed to correspond with the textbook you are now using. Lesson 1 – The Typographic Considerations for Various Types of Printed Materials and Medium. After going through this module, you are expected to identify the typographic considerations for various types of printed materials and medium. Directions: Read and analyze the following statements. Determine the correct term to which it refers. Write the chosen letter on a separate sheet of paper. What I Know 1. These are printed materials which may come in many shapes and sizes. a. pages size b. Standard Page Sizes c. Margins d. Column Widths 2. In many books, these appear to be planned like a picture frame around a rectangle of print. a. pages size b. Standard Page Sizes c. Margins d. Column Widths 3. This could depend on the size of the page, the width of the margins, and the nature of the text. a. pages size b. Standard Page Sizes c. Margins d. Column Widths 4. These are seen commonly cut from much larger basic sheets that have been folded several times. a. pages size b. Standard Page Sizes c. Margins d. Column Widths 5. These are words printed in capital letters which contain less-distinctive information per unit of space than words set in lowercase characters of the same type size. a. pages size b. Standard Page Sizes c. Margins d. capital letters SPA_MA-PA9-lg-d-7 8  SPA: MEDIA ARTS Lesson (The typographic Considerations for Various Types of Printed 1 Materials and Medium ) In this lesson you will be able to learn about Typographic considerations for various types of printed materials and medium. This lesson will help you to identify typographic considerations for various types of printed materials and medium. WORD PUZZLE What’s In Direction: Find the word(s) which you can find in the table below. Write the word(s) on a separate sheet of paper. P M A R G I N S T V A C O L O R T P Y E G A V R S A G A P R E P W S N L G C E T S I F D S U N I S I S T A T D F W N I C I A W I D T H G Z A Z L E T T E R S E L E T Y P E F A C E S Notes to the Teacher Let the learners answer the following activities that will challenge their memory to identify and familiarize the lesson. SPA_MA-PA9-lg-d-7 9  What’s New Typography refers to the way in which written ideas are given a visual form, and can radically affect how a design is perceived. It is a very powerful element in a publication. A designer must create a hierarchy that is strong and consistent, containing all of the contents in a well-organized design. Typographical Considerations Page Sizes Printed materials come in many shapes and sizes. There are no specific rules or guidelines that might suggest to writers, designers, or printers why they should choose one What is It page size in preference to any other Standard Page Sizes The page sizes that we commonly see are cut from much larger basic sheets that have been folded several times. The present-day variety in page sizes results from the manufacturers using different sizes for their basic printing sheets and folding them in different ways. Margins In many books, the margins appear to be planned like a picture frame around a rectangle of print. The space devoted to margins in this way could sometimes occupy as much as 50% of the page. However, if you take a functional approach rather than an aesthetic one, it seems to be fairly well agreed that a margin of about 10 mm is necessary at the top and the bottom of the page. Column Widths The choice of column widths also depends on the size of the page, the width of the margins, and the nature of the text. For printed text, it is normal to consider one, two, or even three columns of print (depending on the page size). Type Sizes Several researchers have made suggestions concerning appropriate type sizes for reading matter and have given advice on related issues such as line length and line spacing. Typefaces SPA_MA-PA9-lg-d-7 10  One particular source of confusion for novice designers is how to choose an appropriate typeface from the bewildering range of typefaces currently available. For example, one encyclopedia of typefaces published in 1930 listed over 2,350 entries. Today, it is estimated that by now there must be several thousand typefaces available. Many desk-top systems offer their users a huge variety of choice. In practice, choosing a typeface really means: 1.Considering the purpose of the text 2. Making sure that the chosen sizes and weights required for the text (e.g., light, medium, bold) are available 3. Making sure that the character set contains not only the commonly used signs but also any additional special characters called for by the text 4.Considering how well particular typefaces will withstand repeated copying Capital Letters Words printed in capital letters contain less-distinctive information per unit of space than do words set in lowercase characters of the same type size. Italicized Letters Sloping or "italic" characters were originally introduced into printed books in the 16th century as a means of setting more characters to the line, the style of letters being more compressed than the vertically drawn and rounded forms of the normal lowercase character set. It is commonly believed that continuous italic text is harder to read than the more conventional typographic settings Color Color can be used in textbooks in many different ways. Sometimes, for example, colored headings are used simply to make the text more appealing. In other situations, subtexts may be set in a different color in order to differentiate them from the main content. There is actually a considerable amount of research on the effectiveness of color in printed instructional text and this is an issue that is also prominent in current work with multimedia. As it happens, there appear to be few clear generalizations that one can make, but it does seem that: *Readers have color preferences. *Readers like additional color. *Color can help learning *Extra colors have to be used sparingly and consistently if they are not to confuse the readers. Certain combinations of colored inks on colored papers are more legible than others. Thus, for example, black ink on white or yellow paper is generally preferable to red ink on these colors, and black ink on dark-red or purple paper is generally to be avoided. Spacing the Text SPA_MA-PA9-lg-d-7 11  One of the main arguments in this chapter is that the way in which the designer uses the space on the page greatly affects how easily the reader can understand and retrieve the information from it. Although the text is important - one cannot do without it-I want to argue that the clarity of the text can be enhanced by a rational and consistent use of the "white space". Vertical Spacing The spacing of a page can be considered from both a vertical and a horizontal point of view. Let us consider vertical spacing first. The argument here is that the underlying structure -if complex text can be made more apparent to the reader by the consistent and planned use of vertical spacing. In practice, this means that predetermined increments of line space can be used consistently to separate out such components of the text as sentences, paragraphs, and sub- and major headings. Combining Vertical and Horizontal Spacing For all texts, interrelated decisions need to be taken which depend on the nature of the text. If the text consists of nothing but continuous prose, then (on a smallish page) a single- column structure with normal paragraph indentation may be perfectly acceptable. If, however, the text consists of numerous small elements, many of which start on new lines, then using traditional indentation to denote new paragraphs can be misleading. It is for reasons such as these that the use of line spacing rather than indentation to denote the start of new paragraphs in instructional text. Justified—text is aligned along the left margin, and letter- and word-spacing is adjusted so that the text falls flush with both margins, also known as fully justified or full justification; centered—text is aligned to neither the left nor right margin; there is an even gap on each side of each line. Unjustified-- type sets the type ragged on one side. This can also make for an attractive and readable setting. In order to justify type, space is inserted between words and, sometimes, letters, so that things line up. SPA_MA-PA9-lg-d-7 12  What’s More Activity 1.1 Understanding Typographic considerations for various types of printed materials and medium Directions: Complete the missing letter to form the correct term. Write your answer on a separate sheet of paper. 1. P A E S I 2. C L R 3. M R I S 4. A I A L 5. S A N A R What I Have Learned 1. Typography refers to the way letters appear on an object, whether it's a brochure or on your computer screen. 2. There 11 typographic consideration namely: Page Sizes, Standard Page Sizes, Margins, Column Widths, Type Sizes, Typefaces, Capital Letters, Italicized Letters, Color, Spacing the Text, Vertical Spacing, Combining Vertical and Horizontal Spacing, What I Can Do “Fonts Have Feelings” Typography is everywhere. It is used on this page, on your social media feeds, in books, in advertising, and countless other places. Furthermore, the way characters or letters are designed plays a big part in the message we receive. In short, fonts express emotions and moods. SPA_MA-PA9-lg-d-7 13 Directions: Make a message depending on your mood that uses typography. Rubrics in making font / typography WEAK MODERATELY AVERAGE MODERATELY STRONG CRITERIA WEAK STRONG 1 pt. 2 pts 3 pts 4 pts 5 pts 1. creativity 2. impact 3. cleanliness Assessment Directions. Read and understand the following statements. Determine the correct term to which it refers to. Write your answer on a separate sheet of paper. ______________ 1.These are characters originally introduced into printed books in the 16th century as a means of setting more characters to the line, the style of letters being more compressed than the vertically drawn and rounded forms of the normal lowercase character set. _______________2.These is words printed in capital letters contain less-distinctive information per unit of space than do words set in lowercase characters of the same type size. ______________ 3.This feature of texts can be considered from both a vertical and a horizontal point of view. _______________4.This is set when text is aligned along the left margin, and letter- and word-spacing is adjusted so that the text falls flush with both margins, also known as fully justified or full justification; _______________5. This could depend on the size of the page, the width of the margins, and the nature of the text. SPA_MA-PA9-lg-d-7 14  15 What I Know What's In 1. A 2. C MARGIN 3. D TYPFACES 4. B PAGE SIZE 5. D CAPITAL LETTERS VERTICAL TYPE SIZE SPACING What's More What I Can Do Assessment 1. PAGE SIZE CRITERIA CAN BE FOUND IN 1. ITALICIZED 2. COLOR WHAT CAN I DO LETTER 3. MARGIN 2. CAPITAL 4. CAPITAL LETTERS 5. STANDARD 3. VERTICAL SPACING 4. COMBINING VERTICAL AND HORIZONTAL SPACING 5. COLUMN WIDTH Answer Key References 1. Bashkaran, Lakshmi 2006, What Is Publication Design?, RotoVision SA, Switzerland http://repository.petra.ac.id/17921/1/Publikasi1_12005_4067.pdf 2. James Hartley, Designing Instructional Text , 2013 http://members.aect.org/edtech/ed1/27/index.html 16 For inquiries or feedback, please write or call: Department of Education - Bureau of Learning Resources (DepEd-BLR) Ground Floor, Bonifacio Bldg., DepEd Complex Meralco Avenue, Pasig City, Philippines 1600 Telefax: (632) 8634-1072; 8634-1054; 8631-4985 Email Address: [email protected] * [email protected]