Listings Manual-2024082818390410.pdf

Listings Onboarding Manual Product Presentation Latoken listings boost tokens's community of traders, and enable traders to discover the next gem before others. At Latoken, we help launch or discover the next gems for web3 early adopters. This enlightens people and aligns their short-term individu...

Listings Onboarding Manual Product Presentation Latoken listings boost tokens's community of traders, and enable traders to discover the next gem before others. At Latoken, we help launch or discover the next gems for web3 early adopters. This enlightens people and aligns their short-term individual profits with long-term common prosperity. People will not vote for wars or injustice erasing the value of their trading accounts. If Latoken isn't able to democratize the capital markets, billions of people may remain blinded and disconnected from the opportunity, resulting in the growth of inequality, alienation, and ultimately jeopardizing shared prosperity. We are building Latoken to enlighten individuals, encouraging cooperation for long-term prosperity and making them active stakeholders in a better future. Our vision is for billions of people to trade millions of assets, pushing the boundaries of finance and technology. We will have to overcome the challenge of listing the best assets and making them easy to understand and trade, but we will succeed by scaling listing sales and partnerships and making it easy to understand the business, on-chain, and social data of the tokens. The more people are stakeholders of the future, the better it will be. https://latoken.com/earn/listing Process: Roles, Standups, Workshops. 1. Roles Junior Managers (Lead Generation Managers) Primary Responsibilities: Generate qualified leads and ensure they are scheduled for meetings via Calendly. Conduct prospecting activities to identify potential leads, such as researching ICO websites, participating in Telegram groups, and other relevant channels. Objective: Provide a consistent flow of high-potential leads to Senior Managers for closing. Senior Managers (Partner Managers) Primary Responsibilities: Close deals and convert leads into agreements. Hire, mentor, and develop new team members to ensure their growth and success within the organization. Objective: Drive revenue through effective negotiation and relationship management while fostering the growth and development of the team. Project Managers Primary Responsibilities: Oversee CRM management, ensuring the correct distribution of leads and efficient onboarding of new hires. Conduct quality assurance (QA) to maintain high standards in CRM entries, daily standups, and training workshops. Ensure the smooth operation of processes and adherence to best practices. Growth Managers Primary Responsibilities: Manage token budgets to incentivize community engagement and trader acquisition through various marketing efforts. Plan and execute activities such as giveaways, airdrops, and trading competitions to stimulate interest and participation.  Coordinate email blasts, social media marketing campaigns, and other promotional activities to maximize visibility and engagement. Objective: Enhance the success of token projects by driving community growth and trader acquisition through targeted marketing strategies and effective budget management. 2. Standups Structure and Purpose Leadership: Standups are led by a Senior Manager or a Sales Manager identified as having high growth potential. This leadership role may rotate weekly or bi-weekly. Focus: The primary goal of standups is to identify and eliminate impediments that hinder progress. Every team member must report any blockers and actively participate in resolving them. Reporting: Each participant must provide key metrics, including: The number of Calendly registrations. The count of active chats. The tasks completed the previous day. Any issues or challenges faced. Moderation: The Scrum Master or appointed leader ensures the standup is energetic and transparent. After each session, a Slack post summarizing attendance, key metrics, and reported issues should be created. 3. Workshops Organization and Focus Areas Leadership: Workshops are organized by Project Managers and typically involve either an invited coach or Senior Managers. Key Training Areas: a. Lead Review: Analyze lead origination, qualification, and communication strategies. Review CRM entries and conduct spot checks on random leads to highlight mistakes and best practices. Practical exercises: Participants will draft 10 messages on specific topics, potentially using tools like ChatGPT to refine their approach. b. Sales Techniques:  Focus on building trust, identifying needs, recognizing decision-makers, and effectively pitching the solution. Address common pitfalls: Many salespeople fail due to poor rapport-building or an inability to identify the true decision-maker and understand their decision-making process. Additional Team and Standup Guidelines Regional Teams: Teams are organized based on geographic regions, allowing for local event coverage and communication in the same language and time zone. This structure starts with broad time zones (America, Europe, Asia, and Oceania) but can be narrowed down to specific cities as teams grow. Team Leads Responsibilities: Standups: Energize the team, aiming for each member to generate 2-3 hot leads or meetings daily. Review the previous day’s/week’s performance in terms of revenue, agreements, meetings, and leads. Newcomers: Track the progress of new team members, ensuring they are onboarded effectively and quickly brought up to speed. Conference Coverage: Attend and manage local conferences, aiming to generate significant leads. Assign team members if unable to attend personally. Hiring and Training: Participate in HR-organized hiring batches, onboard new team members using this manual, and provide feedback on their performance. CRM Rules Effective management of leads through CRM is critical to our success in the listings unit. The following rules are designed to ensure that every lead is properly tracked, worked on, and moved through the sales funnel efficiently. Adherence to these guidelines will improve your productivity and maximize conversion rates. 1. Add New Leads to CRM Every new lead must be immediately added to the CRM. Include all relevant information: the source of the lead, primary contacts, and any additional notes that might be helpful for future communication. 2. Assign and Manage Tasks For every lead, create tasks in the CRM. This is essential for managing your workflow and ensuring that no lead is overlooked. No overdue tasks: It is crucial that all tasks are completed on time. Overdue tasks indicate a lack of attention to detail and can result in lost opportunities. 3. Log All Communications Every interaction with a lead, whether by email, phone, or messaging app, must be logged in the CRM. If the communication is not automatically logged, manually add screenshots or notes to ensure the CRM reflects the most current status. 4. Move Leads to the Appropriate Stage Progress leads through the funnel by moving them to the appropriate stage based on the interaction: Initial Contact: Once you've reached out to the lead, move them to the "Contacted" stage. Hot Lead: If the lead responds positively or shows interest, move them to the "Hot Lead" stage. Registered: When the lead schedules a meeting through Calendly or similar, move them to the "Registered" stage. Met: After a meeting with the lead, advance them to the "Met" stage. Agreement Sent: Once an agreement is approved and sent, move the lead to this stage.  Paid: Mark the lead as "Paid" once the payment is received. 5. Qualify and Prioritize Leads Assess the potential of each lead and assign a priority level. Focus your efforts on high- priority leads to maximize your chances of conversion. 6. Close Lost Leads If a lead is no longer viable, close it in the CRM with a clear reason. This keeps the sales funnel clean and allows you to focus on active leads. 7. Daily Funnel Reporting At the end of each day, post a screenshot of your sales funnel under the Standup post. This can be found in the Stats and Dashboard section of the CRM. Transparency in your metrics is crucial; it helps you stay accountable and provides a clear view of your progress to the team. Detailed old guide how to work in CRM Must Watch Video! Finding leads Effective prospecting is essential to maintaining a strong sales pipeline. The following structured guidelines will help you systematically identify, qualify, and engage with potential clients. 1. Work with Cold Leads in CRM Action: Start by working on cold leads already in our CRM. Request: Ask your Project Manager to assign cold leads to you if they are not already allocated. 2. Utilize ICO/IDO Websites Target: ICO/IDO websites are ideal for finding projects that have recently completed their offerings and are looking to list on exchanges. Approach: Focus on tokens that are not yet listed on any exchange, as they are more likely to require our growth tools and listing services. Key Websites: https://icodrops.com/ Coincodex Cryptototem CMC ICO List Crypto Rank Google for additional sources if necessary. 3. Run LinkedIn and Email Campaigns Tools: Use LinkedIn (via Dripify) and email campaigns (via Apollo) to reach out to potential leads. Strategy: Automate outreach to a large volume of leads while ensuring your messaging remains relevant and personalized for high-priority contacts. 4. Attend Crypto Meetups and Conferences Action: Participate in both physical and virtual crypto meetups and conferences. Objective: Engage with attendees, collect contacts, and follow up promptly. Networking Tip: Aim to generate 20-30 new chats per event. Document your participation with photos and posts in relevant chats to maintain visibility and connections. 5. Leverage Decentralized Exchanges (DEXes) and Launchpads Source: Projects listed on DEXes or those launching through platforms like Radium often seek additional listings on centralized exchanges. Action: Monitor DEXes and launchpads for new projects that might need our services. 6. Ask CRM Admin for Fresh Leads Sources: Hot leads from landing web forms. Projects recently listed on smaller exchanges looking for broader exposure. Action: Request these leads from the CRM admin to enhance your prospecting efforts. 7. Tap into Your Personal Network Scalability: Your personal network is a powerful source of leads. Incentive: Offer a 10-15% referral fee from your bonus to encourage your contacts to provide high-quality referrals. 8. Collaborate with Listing Agents and Marketing Agencies Strategy: Build relationships with listing agents, market makers, and marketing agencies to create a steady stream of high-quality leads. 9. Hire Newcomers for Routine Tasks Efficiency: As an experienced closer, delegate routine lead generation tasks to newcomers. Incentive: Share 20-50% of your bonus with them to motivate strong performance. Daily Lead Generation Goals 250+ New Contacts per Day: Aim to reach this target consistently to maintain a strong pipeline. High-Priority Leads (5-10 per day): Invest 5-15 minutes per lead, contacting 2-3 executives to build meaningful connections. Low/Unknown Priority Leads (50-100 per day): Quickly find and verify contacts within 1-2 minutes using tools like EasyLeadz.com or relevant Telegram groups. Bulk Outreach (100-500 per day): Use Dripify.io or Apollo.io for automated bulk outreach. Lead Research and Qualification Before contacting a lead, ensure it is worth pursuing:  Trading Volume: Avoid projects with $0 volume or no recent transactions; they are likely inactive. Whitepaper Analysis: Understand the project’s whitepaper, focusing on Tokenomics, Utility, and future plans. Blockchain Explorers: Investigate on-chain data to assess the distribution of token holders and check for potential risks (e.g., concentrated holdings). Community Activity: Verify that the project’s social media and community channels are active and engaged. Final Reminders 1. Research Thoroughly: Ensure you have a deep understanding of each project before initiating contact. 2. Client-Centric Approach: Prioritize the needs of our clients to build trust and long-term relationships. 3. Transparency and Accountability: Regularly update your lead generation progress and share your funnel metrics with the team. 4. Leverage Project's Twitter for News Action: Regularly monitor the Twitter accounts of target projects for news and updates. Objective: Use the latest information to tailor your outreach, demonstrating awareness of their current activities and needs. 5. Utilize GPT for Crafting Messages Tool: Use GPT to craft personalized and effective messages for each lead. Action: You can send a screenshot of a conversation to GPT and ask for a tailored response. This ensures your communication is polished and aligns with the project’s context. Working with agents / partners Agents or partners can be a great source of warm leads - so establishing relations with them could be beneficial. There could be different types of agents Listing Agency (specialising in helping projects to list) Blockchain Marketing Companies Blockchain lawyers Blockchain technology companies Incubators Venture Capital funds Market-makers Cryptocurrency news Agency With some type of agents we could establish 2-way collaboration (we refer business to them, they refer business to us) - though the most important thing is of course the flow of leads for listing. Process You need to follow a certain process when you work with the agents All agents and partners must be registered in the CRM - in the partners funnel https://latokenteam.amocrm.ru/leads/pipeline/4996744 Add partnership manager (currently, @Hanna Shuvalava) to chats with the agent How to add Partner to CRM How to add Partner in CRM.mp4 Template Agreements (make a copy, adjust and save to reflect the name of the partner): https://docs.google.com/do cument/d/1-HoJb7hDgiJJ1o6X6DXKZokZASNrDg1f/edit Agency agreement - use for agencies that just refer projects to us (no mutual referral) Market-Makers agreement Market-Makers can provide liquidity support services to our projects. They work with a lot of projects and can refer some to us for listing. Bring liquidity support team in negotiations to make sure the market-maker is integrated with our exchange (and can use our APIs) we agree on a sensible deal for our clients (when we refer projects to the market-maker) use this template agreement for market-makershttps://docs.google.com/document/d/1I3_3lZqfg bZDBX3jQpdA54PGlt_pZbZcvFgIcBeCk3A/edit# Comprehensive partnership agreement Modular agreement containing elements of various partnerships models (including investments, market-making, other business referrals) (make a copy, adjust and save to reflect the name of the partner): https://docs.google.com/do cument/d/1-HoJb7hDgiJJ1o6X6DXKZokZASNrDg1f/edit Any non-standard terms must be approved by the listing committee Triage/qualify the lead (proceed or not) Once you receive a lead (or find one yourself), it's crucial to triage it effectively to determine whether it’s worth pursuing. This structured process ensures that your efforts are focused on the most promising opportunities, maximizing your productivity and success rate. Priority Leads: 1. Founder with a Token Not Yet Listed Context: You met the founder at a recent conference and have a joint photo with them. Action: High priority. Personal connections and recent interactions make this lead particularly valuable. 2. Founder Introduced by an Ambassador/Agent Context: The lead comes recommended by a trusted ambassador or agent within your network. Action: High priority. Referrals from credible sources often lead to smoother negotiations and higher conversion rates. 3. Lead from a Web Form Context: The lead has actively reached out through our web form, indicating an immediate interest in our services. Action: High priority. These leads have already shown initiative and are likely to be in the decision-making phase. 4. Lead from ICO/IDO Sites  Context: Sourced from platforms like Coincodex, Cryptototem, CMC ICO list, or Crypto Rank. Action: Medium to high priority. These projects are often looking to expand their visibility and may be in need of our listing services. 5. Recent Listing on Another Exchange Context: The project has recently been listed on a smaller exchange and may be looking to list on additional platforms. Action: Medium priority. These leads may be actively seeking further expansion and listing opportunities. 6. Community Demand for Listing Context: The token’s community is actively requesting a listing on Telegram, Twitter, or other social media platforms. Action: High priority. Community demand for a listing is a strong indicator of the project's growth potential and the likelihood of a successful partnership. Client Categories and Objectives (from the Slide): 1. The Urged Objective: Immediate listing due to community demand for liquidity. Strategy: Offer a quick listing with an airdrop to neutralize negativity. Timeline & Chance: 1 week, 20% chance. 2. Listing Spree Objective: Listing on multiple exchanges with an allocated marketing budget. Strategy: Position as a category leader in airdrops and an altcoin seeker community builder. Timeline & Chance: 4 weeks, 5% chance. 3. Early Raisers Objective: Announce exchange partnership without a token. Strategy: Engage a 4M community with a future token airdrop. Timeline & Chance: 2 months, 2% chance. 4. Marketing Cows Objective: Optimize/scale marketing for tokens already listed on many CEXes. Strategy: Low CAC, nurture relationships, and plan recurrent activities.  Timeline & Chance: 6 months, 2% chance, with recurrent activities. Identifying and Handling Low-Priority or Dead Leads: Signs of a Dead Lead: The project has an outdated or non-functional website. The project has no discernible online presence or cannot be found on Google. Social media groups (Telegram, Twitter, etc.) show no recent activity or engagement. Action: Move these leads to the "Close Lost" category. Focus your efforts on more promising opportunities. High-Priority Project Types: 1. New Projects (Token Not Developed or Not Yet Listed on a CEX) Step 1: Check the Whitepaper - Review the whitepaper to ensure the project has a solid foundation and a clear plan for listing or conducting an IEO soon. Key Indicators: The project is prepared for listing or has an IEO planned. High-revenue potential if LATOKEN can be their first or only exchange. Action: Proceed if the project meets these criteria. High potential projects are those that have their IEO with LATOKEN and remain listed exclusively with us. 2. Existing Projects (Already Listed on Other Exchanges) Step 1: Social Media and Website Activity The project’s Telegram groups, Twitter account, and website should be active and engaging. Step 2: Follower Count Telegram or Twitter accounts should have 10K+ followers to indicate a healthy community presence. Step 3: Market Capitalization Use CoinMarketCap or CoinGecko to assess the project’s market cap. Projects with a market cap > $100K are generally viable, while those with > $1M are particularly strong leads. Step 4: Blockchain and Token Activity Token Holders: Check the number of token holders using a blockchain explorer (e.g., Etherscan). Projects with > 100 holders are viable, while > 1K holders indicate  a strong project. Transaction Activity: Several transactions on the current day: Good indicator of activity. Few transactions with gaps in days: Indicates potential issues, consider the project’s standing carefully. Last transaction was days or weeks ago: Likely an abandoned project. Project Age: Determine how new the project is by checking the first transaction. New projects with a small market cap but high activity may still have significant potential. Proceeding with Contact: Action: If the lead passes the qualification criteria, proceed with contacting the lead and assign an appropriate priority level. Follow-Up: Regularly monitor the lead’s progress and update its status in the CRM based on ongoing interactions and developments. By following this structured triage and qualification process, you can ensure that your focus remains on the most promising leads, increasing your chances of successful conversions and maximizing your impact. Find Contacts Efficiently locating and engaging with key decision-makers is crucial for building a strong sales pipeline. Here’s a streamlined approach: Daily Contact Goals: 250+ New Contacts per Day: High-Priority Leads (5-10 per day): Spend 5-15 minutes per lead to contact 2-3 executives. Unknown or Low-Priority Leads (50-100 per day): Find contacts quickly (1-2 minutes) using tools like EasyLeadz.com or Telegram groups. Bulk Outreach (100-500 per day): Use Dripify.io or Apollo.io for automated messaging. Key Channels and Tools: 1. Telegram Groups: Process: Join the group via links on the website or CoinMarketCap/CoinGecko. Post to the group question who should you contact for listing/token growth partnership. Look for pinned messages or use /adminlist to find admins. Figure out how who is the founder. Message directly. 2. LinkedIn + Dripify.io: Process: Find founders on LinkedIn. Use Dripify.io to automate outreach and SignalHire to locate email addresses. 3. Apollo.io & SignalHire: Process: Use these tools for bulk email campaigns (500 emails daily) and finding verified contacts. 4. Discord: Process: Engage with admins and community members in Discord groups, which can be highly responsive. 5. Project Websites + EasyLeadz.com:  Process: Visit the project’s website, identify key team members, and use EasyLeadz.com to get contacts. 6. Additional Tools: Tools: Explore RocketSales.io, GetEmail.io, Lusha.com, Improver, and others for additional contact-finding options Here is the detailed review: 1. Websites: Go to a project website to see who is working there and get their contact with easy leadz.com use Rocketsales.io GetEmail.io lusha.com, improver, signalhire etc. Google for newer instruments - find a better tool. OLD: Let's take https://carryprotocol.io/ as an example: Obviously, to find contacts it is better to start from the project's website. The best way to ensure that you contact the correct person is via Telegram. Most of the projects have their telegram link on their website. Ensure that you find C- Level contacts and approach at least 3 of them (CEO, Founder, Co- Founder, CMO, Marketing Manager etc) In case you cannot find them on Telegram, approach the Community Managers or admins, and try to find C-Level contacts via their LinkedIn account (if they have it in the website). Very often there are projects that have a "team" section on their websites introducing the team behind the project (sometimes links to their social media are attached) use the links to approach C-Level contacts. CoinMarketCap & CoinGecko In case there is no contact information on their website, you can search the project on CoinMarketCap and Coingecko (sometimes even other aggregators) 1. Open CoinMarketCap and in the search bar type the project's name, or search on google by name adding CoinMarketCap (ie: Shiba Inu CoinMarketCap). 2. Once you find the project on any aggregator, you should have links to their Social Media from where you can contact them. 2. Admins and founders in Telegram: Telegram so far is the most popular and efficient way to get a response from team members so this is the place to spend more effort and time searching for C-Level contact details. Link to the TG community is often placed on the website or any aggregator like CMC or Coingecko. First of all better to look at recent and pinned messages, any Team Member should be tagged in their group with the role they have (ie CEO,Founder, CMO, Marketing Manager, Admin, Community Manager etc) Then you need to open the list of TG group members and scroll down looking for C-Level contacts. Another good tool to extract admins is using commands in the group chat like /adminlist to get a list of admins (Need to have Rose bot in the chat). What else could be done is to drop a message in the group chat like: Good day,  My name is Peter, I am a Listings manager at Latoken, kindly advise to whom I can speak regarding a partnership with our exchange. Often chat members will advise you or one of the admins will give you desired contacts. In some TG groups, you can type «/»and find any marketing or partnership bot Note: We can see an example of an inactive member, you can still contact him/her but make sure you find more C-Level contacts to increase the potential of a reply. 3. Linkedin Dripify.io to message daily 70 leads and do 150-200 activities in Linkedin (set up 2-3 hours for 1- 2k leads for a next 2-3 weeks of messages and activities follow ups) Usually, links to the founder's LinkedIn accounts are present on the website or whitepaper but also you can find them by searching their names in the search bar on LinkedIn. What really can help you and obviously very useful to use is finding the founder's e-mails using Signalhire To use Signalhire you need to register at https://www.signalhire.com/ The most convenient way to use SignalHire is to download the Chrome extension. Example of getting Carry Protocol founder private e-mail using Signalhire 4. Signalhire: Easy for 500 daily email blasts to new contacts found in signalhire 5. Discord So far Discord is the most undervalued channel to get a response from clients, however in some cases, discord communities are the most responsive, and admins are often posting messages in the chats. You need to try to write to all guys in the right admin section as well as ask for help in chats. Reach cold leads with a USP Getting in touch with cold leads is an art - and if you become good at it you will be raking money! Openers: Always use Chat GPT for any new message!  Hi [Name], Our community is asking when your token will be listed—congrats on the excitement! 🔥 Do you have a listing date in mind? Hi [Name], I am from LATOKEN, top 30 CEX with over 4M+ users. We're helping projects like yours grow through global airdrops 🎯 and strong community engagement. Interested in discussing a listing? Here’s why LATOKEN stands out: ⭐ Top 30 CEX on CMC/CG 💬 Trustpilot rating > 4.5 📱 GooglePlay & AppStore rating > 4.4 (1.5M+ downloads) 🎁 15% of global airdrops for tasks 🌐 4M+ users across key markets like India and Germany" Telegram Accounts Telegram is widely used in the crypto space and provides an effective way to directly message decision-makers. However, it’s easy to get banned if not used correctly. You are fully responsible for managing your accounts to minimize bans. If an account is blocked, it’s your responsibility to replace it. Use these guidelines: 1. Have your 2 Account Types: Cold Messaging Accounts: Use for outreach to new contacts, but expect these accounts to be banned frequently. Hot Leads Accounts: Keep two accounts exclusively for hot leads to avoid being reported as spam. 2. Obtaining Accounts: Buy Existing Accounts: Research online or ask colleagues. Purchase SIM Cards/Virtual Numbers: Use these to create new accounts. Buy Premium Accounts: Consider for better longevity. Test Providers: Find providers that are less prone to quick blocks. Messaging Guidelines a. Cold Messaging: Limit to three cold messages per day per account.  b. Message Quality: Tailor messages to avoid looking like spam. Make them relevant and personalized to reduce the risk of being reported. Reciever is less likely to report spam if feel like you met somehow on a meetup or conference, or some of his contacts recommended him. Watch this video to see some tips Sample Conversation 1: Sales Manager (Alex): "Hi [Founder’s Name], Alex from LATOKEN here. It’s great to see your project generating buzz, and our community is eager to know when your token will be listed. LATOKEN is a top 30 CEX with over 4M+ traders who are excited to discover new projects like yours! Would you like to discuss how we can help you with the listing?" Token Founder (Leo): "Hi Alex, thanks for reaching out! I’m currently exploring options. Could you send me more details about your listing packages?" Sales Manager (Alex): "Absolutely! I’d love to understand your specific needs and how we can support your project’s growth. How about we schedule a quick call with our regional head to go over the details and tailor the best solution for you? You can pick a convenient time on my Calendly [insert Calendly link]. Does that sound good?" Token Founder (Leo): "That sounds interesting. I’m currently traveling, but please send over the details, and I’ll review them when I get back." Sales Manager (Alex): "Sure thing, I’ll send the details right away. And whenever you’re ready, just book a time on Calendly, and we can discuss further with our regional head. Safe travels!" Sample Conversation 2: Sales Manager (Sophia): "Hi [Founder’s Name], Sophia from LATOKEN here. I’ve seen some great things about your project, and I wanted to connect about a possible listing on LATOKEN. We’re a top 30 exchange, and we’ve got a 4M-strong community ready to engage with your token. What do you think?" Token Founder (Blaze): "Hey Sophia, thanks for the message. I’m interested, but I already have a listing agent I’ve been working with. Can I still use them?" Sales Manager (Sophia): "Great to hear you're interested! You can continue working with your current agent, but since I’ve been assigned as your point of contact, I’ll ensure everything goes smoothly on our end. We can still collaborate closely to ensure your token’s success. How about setting up a brief meeting with our regional head to discuss the best way forward? You can choose a time that suits you on my Calendly [insert Calendly link]." Token Founder (Blaze): "That works for me. Let’s move forward." Sales Manager (Sophia): "Perfect! I’ll make sure everything is set up on our end. Feel free to book a Calendly slot whenever you’re ready to chat with our regional head." Sample Conversation 3: Sales Manager (Daniel): "Hi [Founder’s Name], I’m Daniel from LATOKEN. I noticed your project is getting a lot of attention, and I wanted to discuss how LATOKEN could be a great platform for your token listing. We’ve been the preferred choice for many startup tokens since 2017, and our 4M+ traders are always excited about new listings." Token Founder (Nova): "Hi Daniel, that’s good to hear. Can you tell me more about your listing options?" Sales Manager (Daniel): "Certainly! We offer a variety of tailored solutions based on your project’s goals. I’d recommend we set up a meeting with our regional head to discuss how we can best support your listing. You can easily book a time on my Calendly [insert Calendly link]. What do you think?" Token Founder (Nova): "Let’s discuss after I return from my trip. Can you send me the details now, so I can review them?" Sales Manager (Daniel): "Of course! I’ll send you the details right away. And once you’re back, feel free to book a Calendly meeting with our regional head to discuss further. Enjoy your trip!" Unique Selling Proposition examples USP 1: "Trusted Global Reach and Bot-Free Engagement" Short USP: "Grow your token with LATOKEN, a top 30 exchange with 4M+ real users and the industry's most effective bot-free airdrop campaigns." Long USP: "At LATOKEN, we’re more than just a top 30 exchange on CoinMarketCap—we’re your trusted growth partner. With over 4 million active users, we host 15% of global token giveaways, ensuring your budget is spent effectively by filtering out bots. Our platform is designed to align with your interests, as we profit from trading fees, not fake engagement. Let’s collaborate to scale your token with our unique growth machine." USP 2: "Comprehensive Growth with Real Users" Short USP: "Boost your token with LATOKEN’s global reach and our commitment to real user engagement—no bots, just results." Long USP: "LATOKEN stands out as the only exchange where your growth is powered by real users. We host 15% of the world’s token giveaways, meticulously filtering out bots to protect your budget and maximize genuine trader engagement. As a top 30 CEX with 4M+ users and industry- leading trust ratings, LATOKEN is the ultimate platform to launch, grow, and sustain your token. Ready to take the next step? Let’s connect." USP 3: "Scale with the Industry’s Leading Growth Platform" Short USP: "Leverage LATOKEN’s 4M+ users, bot-free airdrops, and aligned interests to scale your token effectively." Long USP: "Join the ranks of successful tokens on LATOKEN, where we combine a top 30 CEX ranking with innovative growth tools. Our 15% share of global airdrops ensures your token reaches real, engaged users—no bots allowed. With our interests aligned (we earn from trading fees, not wasted budgets), LATOKEN is uniquely positioned to help your token thrive. Let’s discuss how our platform can drive your project’s success." Unique Selling Proposition (USP) As the top 30 exchange in Coinmarketcap, we have one of the largest and growing communities of 4 million traders to scale your token. [Share screen with CMC]. Traders love us as we have unique in the space: Token growth platform as a marketing machine [share on the screen with the growth platfor m]. Community is rewarded for marketing effort - no other exchange has such a platform for scalable token growth campaigns. Bloomberg of crypto with on-chain data for 17k tokens. share on the screen with Exchange] Traders come to discover tokens on Latoken as there is no other such alternative place in the world. Even Coinmarket cap does not have this on-chain data. AI to facilitate the discovery. Nobody else has it. Short USP examples: Reach 4 million Latoken users with Trading Competitions and Bounty campaigns. Token Reward popup. We can show your token to 50k daily signed users and ask them to invite friends to learn about your token or post on Social media about the reward for trading your token. Get your banner to Latoken landing with a million visitors for 14 days.  Get into Latoken weekly email blast to 1.1 million with 250k+ openings. Get a free press release with 40+ publications in tier 1-2 media. Long USP example "Congrats on [the partnership with Minecraft]! We can list your token and push this to our [Gamer] community and 4 million Latoken users. Please respond before Thursday to reserve a free press release with 40+ publications." "USP must be 4U" Long USP example Make sure in your outreach you use the Unique Selling Proposition - which should ideally be tailored to clients and correspond to 4U (Usefulness, Ultra specificity, Uniqueness, Urgency) POTENTIAL USPs Overall Join our 3M+ traders' altcoin ecosystem and accelerate your token adoption with multichain De-Fi, NFTs, and industry-leading launchpad and co-marketing Specific Increase your token adoption by launching it on the #2 IEO launchpad (300 launches since 2017) Do a first-ever combined CEX + Multi-chain DEX listing to reach traders in any geography Join the leading altcoin-focused CEX (top 3 CEX by tokens tradeable (900+); Top 30 CoinGecko overall)  Grow your community by doing viral bounty campaigns to our 3.1M combined audience, with NFT and locked tokens as rewards to prevent dumping. More in scripts Old Scripts & USP Using scripts can be great for time efficiency but can take away from the personal touch of a message. People don't want to feel like they are included in a blast email that goes out to several other people. Personalizing a message in your own words and tone can make all the difference. There are times to use scripts and times when a bespoke message is better. For example, a well- written email can be used universally and feel personalized with a few tweaks, but Linkedin and Telegram require a different type of message, one that's much shorter and preferably bespoke. Remember: write a message that's different from the other 50 messages they received that day. Stand out, not in a crazy way but what makes the company special, why should they reply to you over everyone else? Be smarter, work harder and want it more than the other exchanges sending messages. PRO-TIP. Install Grammarly Chrome extension. An absolute must for non-native speakers Unique Selling Points (USP) Make sure in your outreach you use the Unique Selling Points - which should ideally be tailored to clients and correspond to 4U (Usefulness, Ultra specificity, Uniqueness, Urgency) As the top 30 exchange in Coinmarketcap, we have one of the largest and growing communities of 4 million traders to scale your token. [Share screen with CMC]. Traders love us as we have unique in the space: Token growth platform as a marketing machine [share on the screen with the growth platfor m]. Community is rewarded for marketing effort - no other exchange has such a platform for scalable token growth campaigns. Bloomberg of crypto with on-chain data for 17k tokens. share on the screen with Exchange] Traders come to discover tokens on Latoken as there is no other such alternative place in the world. Even Coinmarket cap does not have this on-chain data. AI to facilitate the discovery. Nobody else has it. Short USP examples: Reach 3.2 million Latoken users with Trading Competitions and Bounty campaigns. Token Reward popup. We can show your token to 50k daily signed users and ask them to invite friends to learn about your token or post on Social media about the reward for trading your token. Get your banner to Latoken landing with a million visitors for 14 days. Get into Latoken weekly email blast to 1.1 million with 250k+ openings. Get a free press release with 40+ publications in tier 1-2 media. Long USP example "Congrats on [the partnership with Minecraft]! We can list your token and push this to our [Gamer] community and 3.1 million Latoken users. Please respond before Thursday to reserve a free press release with 40+ publications." "USP must be 4U" Usefulness: [push this to our [Gamer] community and 3.1 million Latoken users] Ultra specificity (extreme specificity of an offer): [3.1 million] Uniqueness: [push this to our [Gamer] community ] Urgency: [respond before Thursday to reserve a free press release] POTENTIAL USPs Overall Join our 3M+ traders' altcoin ecosystem and accelerate your token adoption with multichain De-Fi, NFTs, and industry-leading launchpad and bounty campaigns Specific Increase your token adoption by launching it on #2 IEO launchpad (>250 launches since  2017) Get a combined CEX + Multi-chain DEX listing to reach traders in any geography Join the leading altcoin-focused CEX (top 5 CEX by tokens tradeable (800+); Top 30 CoinGecko overall) Grow your community by doing viral bounty campaigns to our 3.1M combined audience, with NFTs and locked tokens as rewards to prevent dumping. OUTREACH MESSAGES Here is a standard - which you should modify STANDARD Email Hi [NAME], I hope you are well. I really like how you are building out the project and community around it - and think there could be scope for a partnership. We can help you reach our 3M+ traders interested in altcoins and accelerate your token adoption with multichain DeFi, NFTs, and industry-leading launchpad and bounty campaigns. A few facts about LATOKEN. Top-2 IEO Launchpad (250+ IEOs since 2017) Top 5 CEX by tokens tradeable (800+), Top-30 by CoinGecko overall Unique combined CEX + Multi-chain DEX listing, giving access to top 10 chains via bridging tokens or NFTs 2.5M registered used, 1.2M mobile app installs; 3.1M combined SMM audience Leader in viral bounty campaigns: NFTs and locked tokens can be used as rewards to prevent dumping. If you were to choose one of our partnership plans by 30th June, we would be willing to implement the DEX listing and a bounty campaign free of charge. I would love to schedule a short zoom call to dive deeper into this offer. [Insert Calendly Link] I look forward to hearing from you soon! STANDARD TG/LinkedIn/IM Hi [NAME] I like how you are building out the project and community around it - and think there could be scope for a partnership. We can help you reach our 3M+ traders interested in altcoins and accelerate your token adoption with multichain De-Fi, NFTs, and industry-leading launchpad and bounty campaigns. Please let me know when are you going to be available for a chat ALTERNATIVES BY TOP SALES MANAGERS Hey Apexcoin Team, I hope you are well. LATOKEN is able to bridge APEX via LACHAIN! This would enable APEX access to over 10 other blockchains including Eth, Avax, Polygon and many more. This will provide the means for you to reach additional communities on various blockchains and attract new users. It would also allow APEX to reach its goal of becoming a one-stop DeFi platform that aims to revolutionize decentralized finance services. If you were to choose one of our partnership plans by 30th June, we would be willing to implement this free of charge with a listing partnership plan. I would love to schedule a short zoom call to dive deeper into this offer. [Insert Calendly Link] I look forward to hearing from you soon! TG/WA/TW/Disc script.1 21. / 23.1 23 3 33323333333Use our Selling points accordingly to revealed client needs: Increase volumes via Trading Competitions addressed for 2.5+ Million registered users Build brand awareness via Social Media announcements to our 3+ Million Audience, eg. (we can add a task in an airdrop to retweet your token listing announcement and reach a 2-3 Million Twitter Audience) Price appreciation and increase the number of your holders via Giveaways, Airdrop, and competitions with Buying tasks. With 1.5 Million traders already participating and we have them in our Telegram Bot and channel. Second Largest IEO launchpad to increase Token adoption within 2.5 million registered users. We are the top-rated Exchange on Trustpilot 4.1, Play-Store and Google Play with 4.5 Stars 41K Reviews and an 8 Trust Score on CoinGecko. We are top 25 on CoinGecko and Top 1 by liquidity for AltCoins because we aggregate liquidity from DEXs. 1st message MESSAGE CEO/CMO/CBDO/FOUNDERS WITH USP OPENER AND 5 FOLLOW UPS  use short openers with 5 follow-ups every 1-2-4-7-14 days find TG, LN, WA, and personal email. put 10-100x effort for high priorities leads: recent ICO or listing. Example: Hi [Mark], Congrats with [the partnership with Minecraft]! We can push this news to 50+ media outlets, our [Gamer] community and 1.2 million TG subscribers. Would you like to have a call or discuss listing partnership here? [Valentin], listing manager Latoken (top 30 Coingecko)- --- This USP opener is: Useful and Unique: "push to 50 outlets, our 1.2 million TG users" Ultra-specific: "partnership with Minecraft, Gamer community ", Urgent: news on partnerships expires soon OPENERS OPTIONS (Use these scripts to approach C-Level contacts) "Hi [Name], One of the openers text (Script 1, Script 2 etc) [your name], listing and growth manager Latoken (top 30 in CMC)" Script 1 "[name news from project Twitter (partnership or new feature)]" great news to show to our 1.7 million mobile users. Who is the right person to launch co-marketing and listing? Script 2 "[name news from project twitter]" - that is great to push to 50 media outlets and our 1.2 million TG subscribers. Let's discuss a listing partnership? Script 3 "[name news from project twitter]" - our "[segment of the project (ex: Gamers community)]" and 3 million users would love to learn about such news. Let's get your token listed? Script 4 Our traders started to ask for your token listing. Did your team mention listing on LATOKEN to your community? -- FOLLOW UPS (every 1-2-4-7-14 days after the first message) Script 1 I know you are busy scaling your community. There is a quick win for you to get into 50 media outlets, 960k email blasts and 2.5 million SMM community. Thoughts? Script 2 Our [segment of the project] and 3 million traders can be a booster for your token network effort. Who is the right person to discuss co-marketing and listing? Script 3 "[name news from project twitter -for example: a new feature or partnership launched]" - that is great to push to 50 media outlets and our 1.2 million TG subscribers. Lets do this week? Script 4 Your token can be shown as recommended for 50k signed users per day. This is a new feature and I have a quota of 75k free shows. Should I reserve these shows for your token? [attach screenshot] Script 5 We released a new feature - to show recommended token after a trader made a trade. pop up token to show 50k daily signed users in mobile. We can add a partnership and listing announcements to 900k email blast. -- NOTE: IEO is for Token Adoption not fundraising Alternative, longfotm 1st message / 2nd message Hello, hope you are doing well. My name is Dimitrios, a Listings Manager at LATOKEN. We came across X an/d we really like what you are doing with the project. We can get you exposure to +2.5M registered users and a +3.5M SM audience. We've already launched 300+ IEOs and have 950+ tradeable tokens. We also offer highly-effective co-marketing activities to ensure the rapid growth of your project. Let me know If you are ready to take your project to the next level with us. We could schedule a quick call in order to better understand your project's needs. We have some great time-limited discount offers this month. Hope to hear from you soon! Hello [User name], hope you are doing well. This is Dimitrios from LATOKEN. I haven't heard back from you in a while. It seems like you have been busy lately so let me update you about our services that could help you to rapidly scale your project. We are currently adding free MM for 30 days, zero-fee accounts, and extra tax implementation in our listing packages. Let me know if you would like to get on a call with me early next week and get listed on the Top-30 CMC and the #1- rated exchange on TrustPilot. 3nd message Hello [User name], hope you are doing well. It's been a while. I see that you have not responded to me yet, however, let me give you a quick update on our proposition. [Project name] already seized an opportunity to list with us and ensure its growth in the current down-trending market and it's future 10X once the market recovers. Are you ready to become the next hot project on LATOKEN? Alternative Partnership Hello Helen, My name is Hanna, I am Partnership Director at Latoken CEX. We are looking for partners for profitable collaboration. I would be excited to connect and discuss in details. Kindly let me know if you could be interested in discussing this in further detail. Hello Harald, Hope that this message finds you well. Thank you for connection. As a quick introduction, my name is Hanna, I am Partnership Director at Latoken CEX (latoken.com) We are looking for partners for profitable collaboration. I would be excited to connect and discuss in detail. Kindly let me know if you could be interested in discussing this in further detail. follow-ups Hey-hey Massimo, @MassimoMParis how are you? Just want to ask you what is the best way to proceed with our collaboration? I have not heard back from you for a long time. It would be great to work together and achieve the best result by listing tokens with LATOKEN. Hi Abu, hope that you are doing well. Just want to check if you have seen my message above and would love to know how it is better to proceed with negotiations? Emails mjPRO TIP. Install Grammarly Chrome extension. An absolute must for non-native speakers Below is an example of one email chain. All of these reply emails are kept in the same subject or thread. The subject line should only be changed if there's a new topic being discussed such as a meeting time being set after the client replies. ——————————————————————————————————- 1st email: RE: [TOKEN NAME] + LATOKEN IEO and Listings Proposal MESSAGE CEO/CMO/CBDO/FOUNDERS WITH USP OPENER AND 5 FOLLOW UPS use short openers with 5 follow ups 1-2-4-7-14 days find TG, LN, WA, personal email. put 10-100x effort for high priorities leads: recent ICO or listing. Hi Mark, Congrats with the partnership with Tom Ford! We can push this news to 50+ media outlets, our fashion community and 1.2 million tg subscribers. Would you like to have a call or discuss listing partnership here? Valentin, listing manager Latoken (top 30 Coingecko) ---,ṁ,jk This USP opener is: Useful and Unique: "push to 50 outlets, our 1.2 million tg users" Ultra-specific: "partnership with Tom Ford, fashion commu.,ity ", Urgent: news on partnerships expires soon OPENERS OPTIONS "Hi [Name], One of the openers text --- Our traders started to ask for your token listing. Did your team mention listing on Latoken to your community? --- "[name a news from project twitter (partnership or new feature)]" great news to show to our 1.7 mobile users. Who is the right person to launch co-marketing and listing? --- "[name a news from project twitter]" - that is great to push to 50 media outlets and our 1.2 million tg subscribers. Lets discuss a listing partnership? -- "[name a news from project twitter]" - our "[segment of the project (ex: Game)]" and 3 million users would love to learn about such news. Lets get your token listed? ---FOLLOW UPS (1-2-4-7-14 days after the first message) : --- I know you are busy scaling your community. There is a quick win for you to get into 50 media outlets, 960k email blast and 2.5 million smm community. Thoughts? -- Our [segment of the project] and 3 million traders can be a booster for your token network effort. Who is the right person to discuss co-marketing and listing? --- "[name a news from project twitter -for example: a new feature or partnership launched]" - that is great to push to 50 media outlets and our 1.2 million tg subscribers. Lets do this week? --- Your token can be shown as recommended for 50k signed users per day. This is a new feature and I have a quota of 75k free shows. Should I reserve these shows for your token? [attach screenshot] --- We released a new feature - to show recommended token after a trader made a trade. pop up token to show 50k daily signed users in mobile. We can add a partnership and listing announcements to 900k email blast. bcc: [email protected] RE: [TOKEN NAME] + LATOKEN IEO and Listings Proposal Hi [token] Team! I researched your project and it looks very promising! I'm reaching out today to discuss how we can help your project to grow. We have a range of services to introduce your project to our 2.5M+ registered users interested in altcoins Unique multichain launch with DeFi staking Top-2 IEO launchpad (300+ IEOs launched) Secondary trading on LATOKEN CEX: top 3 by tokens tradeable (950+), top 30 by CoinGecko overall. Industry-leading bounty campaigns, including NFT Drops, Staking, Trading Competitions and Giveaways/AirDrops with lock-ups, buy task and KYC users Possibility to add extra transaction taxes #1 reviewed crypto CEX user experience according to TrustPilot When you have time please reply to this email so we can discuss your team's goals for the future and figure out if LATOKEN can help you in any way. Looking forward to your response. Email: [email protected] TG: @brandon_pouncy ——————————————————————————————————- 2nd email: [2 - 3 days after 1st] bcc: [email protected] [Project] x Get Listed on LATOKEN (You don't want to miss this) Hi [First Name] I appreciate you might be busy. We are still interested in discussing the opportunity to list your token on our exchange and grow your community! We now have a unique option to do a multi-chain launch for your token Dual listing (LATOKEN CEX+LADEX DEX) Listing on 5 DEXs (Pancake, Uniswap) managed via LACHAIN AirDrop on Lachain DeFi staking of your token Bespoke Stable Coin and De-Fi protocol for your token If you’re too busy please reply with a 1 or a 2: 1 - Too busy at the moment, would like to speak later 2 - Not interested, leave us alone ——————————————————————————————————- 3rd email: [1 - 3 days after 2nd] bcc: [email protected] Getting to a leading Launchpad Hi [First Name] I almost forgot about option #3 “tell me more now” You’re probably busy or just automatically sending my emails to your trash bin. Regardless, I’m still here to help with your growth and put your token in front of millions of new traders. We can also help you with token adoption/crowdfunding through our launchpad product and can help you get exposure to our network of VCs. And did I mention we specialize in helping startups? Basically [token] and Latoken were made for each other! Please reply to me soon or I’ll need to figure out what to send for my 4th email and I’m running out of ideas. Email: [email protected] ——————————————————————————————————- 4th email: [1 - 3 days after 3rd] bcc: [email protected] Growing your community Okay, I thought of something important. We can help [token] with growing your community. We know how to execute industry-leading viral bounty campaigns (including NFT Drops, Trading Competitions, and AirDrops with lock-ups, buy tasks for KYC users) and have substantial marketing capabilities: 2M + Registered Accounts 310K + Telegram Subs 800K + Telegram Bot Subs 520K + IG / Facebook Users 1.4M + Newsletter Subs 350K + Twitter Followers 100 + Crypto Influencers 1.2M + Youtube Views Get in touch with me so we can discuss the future growth of your brand. Email: [email protected] ——————————————————————————————————- 5th Email: [1 - 3 days after 4th] bcc: [email protected] Getting top-notch services Let's quickly review what Latoken can do for [token]: We can list you on our top 30 CEX exchange We can launch your token on multiple blockchains (and multiple DEXes) We can help you grow your community and token holders We can help with NFT drops, airdrops, giveaways, and trading competitions  We can create a staking feature for your token on our platform We can promote your token via Interview on VCTV and to our network of VCs We can put you in touch with our network of crypto influencers We can create website banners for your token on our site and mobile app that gets 1 million + visitors per month We can help you launch an IEO / get crowdfunding And this is only a portion of what we do. Get in touch with me. Conversations are free but they can sometimes lead to great ideas. Email: [email protected] ——————————————————————————————————- 6th email: [1 - 3 days after 5th] - OPTIONAL bcc: [email protected] Marketing is something we do every day We work very hard to bring attention to new start-up tokens. We are one of the exchanges that helped Chingari (GARI) get their volume up to 12.5 million. We have many tokens that grow fast after listing with us. When you have time, put yourself down for a call with me. I’d love to learn more about your plans for the [Project name] and explain what we can offer to help with your growth. https://calendly.com/latoken_meeting/latoken-appointment Email: [email protected] ——————————————————————————————————- Listing Emails scripts Below is an example of one email chain. All of these reply emails are kept in the same subject or thread. The subject line should only be changed if there's a new topic being discussed such as a meeting time being set after the client replies. ——————————————————————————————————- 1st email: bcc: [email protected] RE: [TOKEN NAME] + LATOKEN IEO and Listings Proposal Hi [token] Team! We have a range of services to introduce your project to our 2.5M+ registered users, that are interested in altcoins Unique multichain launch with Defi staking. Top-2 IEO launchpad (300+ IEOs launched) Secondary trading on LATOKEN CEX: top 3 by tokens tradeable (950+), top 30 by CoinGecko overall. Industry-leading bounty campaigns, including NFT Drops, Staking, Trading Competitions and Giveaways/AirDrops with lock-ups, buy tasks and KYC users We're Top Rated exchange at TrustPilot. I would love to understand your immediate objectives and would be happy to provide you with the best listing plan. Let's discuss this on a short call this week. Looking forward to your response. I researched your project and it looks very promising to us! Best regards, Akshay Sharma Manager Strategic Partnerships | LATOKEN Ask me about Exchange Listing | IEO | Fundraising TG Handle:- @Akshay_LA Let's talk: https://calendly.com/ak12shay/LATOKEN is the top primary market for digital assets. About us Bloomberg, NASDAQ, TechCrunch, Forbes, TechinAsia, VentureBeat, Inc, Investopedia, T NW What top investors say about fundraising online on LATOKEN ——————————————————————————————————- 2nd email: [2 - 3 days after 1st] bcc: [email protected] Hi [First Name] I appreciate you might be busy. We are still interested in discussing the opportunity to list your token on our exchange and grow your community! We now have a unique option to do a multi-chain launch for your token Dual listing (LATOKEN CEX+LADEX DEX) Listing on 5 DEXs (Pancake, Uniswap) managed via LACHAIN AirDrop on Lachain DeFi staking of your token Bespoke Stable Coin and De-Fi protocol for your token If you’re too busy please reply with a 1 or a 2: 1 - Too busy at the moment, would like to speak later 2 - Not interested, leave us alone [Project] x Get Listed on LATOKEN (You don't want to miss this) ——————————————————————————————————- 3rd email: [1 - 3 days after 2nd] bcc: [email protected] Getting to a leading Launchpad Hi [First Name] I almost forgot about option #3 “tell me more now” You’re probably busy or just automatically sending my emails to your trash bin. Regardless, I’m still here to help with your growth and put your token in front of millions of new traders. We can also help you with token adoption / crowdfunding through our launchpad product and can help you get exposure to our network of VCs. And did I mention we specialize in helping startups? Basically [token] and Latoken were made for each other! Please reply to me soon or I’ll need to figure out what to send for my 4th email and I’m running out of ideas. Email: [email protected] ——————————————————————————————————- 4th email: [1 - 3 days after 3rd] bcc: [email protected] Growing Your Community! Okay, I finally thought of something important. We can help [token] with something that usually means all the difference - to grow your community. We know how to execute industry-leading viral bounty campaigns (including NFT Drops, Trading Competitions and AirDrops with lock-ups, buy tasks and KYC users) and have substantial marketing capabilities: 2.5M + Registered Accounts 310K + Telegram Subs 800K + Telegram Bot Subs 520K + IG / Facebook Users 1.4M + Newsletter Subs 350K + Twitter Followers 100 + Crypto Influencers  1.2M + Youtube Views Get in touch with me so we can discuss the future growth of your brand. Email: [email protected] ——————————————————————————————————- 5th Email: [1 - 3 days after 4th] bcc: [email protected] Let's quickly review what Latoken can do for [token]: We can list you on our Exchange (Top 30 CEX by CoinGecko) We can launch your token on multiple blockchains (and multiple DEXs) We can help you grow your community and token holders We can help with NFT drops, airdrops, giveaways and trading competitions We can create a staking feature for your token on our platform We can promote your token via AMA Sessions on our TG and Twitter. We can put you in touch with our network of crypto influencers We can create website banners for your token on our site and mobile app that gets 1 million + visitors per month We can help you launch an IEO / get crowdfunding And this is only a portion of what we do. Get in touch with me. Conversations are free but they can sometimes lead to great ideas. Email: [email protected] ——————————————————————————————————- 6th email: [1 - 3 days after 5th] - OPTIONAL bcc: [email protected] Marketing is Something We Do Everyday My mother always told me persistence pays off. Maybe that’s why I email you so much! But on a more serious note, we work very hard to bring attention to new start-up tokens. We are one of the exchanges that helped Chingari (GARI) get their volume up to 12.5 million. We have quite a few tokens that grew a lot after listing with us. When you have time put yourself down for an intro call with me. I’d love to learn more about what you’re doing and explain what it is we will do to help with your growth. https://calendly.com/latoken_meeting/latoken-appointment Email: [email protected] ——————————————————————————————————- Email to OWF initial organic lead Hello, Nice to E-meet you. This is Akshay Partnerships manager from LATOKEN. I believe you applied through our application form to get your project listed with us. We would love to know more about your project. Could you share more details like the website/whitepaper/Roadmap of your project? --- Best regards, Akshay Sharma Manager Strategic Partnerships | LATOKEN Ask me about Exchange Listing | IEO | Fundraising TG Handle:- @Akshay_LA Let's talk: https://calendly.com/ak12shay/ LATOKEN is the top primary market for digital assets. About us Bloomberg, NASDAQ, TechCrunch, Forbes, TechinAsia, VentureBeat, Inc, Investopedia, T NW What top investors say about fundraising online on LATOKEN LinkedIn Connection message: 1st message MESSAGE CEO/CMO/CBDO/FOUNDERS WITH USP OPENER AND 5 FOLLOW UPS use short openers with 5 follow ups every 1-2-4-7-14 days find TG, LN, WA, personal email. put 10-100x effort for high priorities leads: recent ICO or listing. Example: Hi [Mark], Congrats with [the partnership with Minecraft]! We can push this news to 50+ media outlets, our [Gamer] community and 1.2 million TG subscribers. Would you like to have a call or discuss listing partnership here? [Valentin], listing manager Latoken (top 30 Coingecko) --- This USP opener is: Useful and Unique: "push to 50 outlets, our 1.2 million TG users" Ultra-specific: "partnership with Minecraft, Gamer community ", Urgent: news on partnerships expires soon OPENERS OPTIONS (Use these scripts to approach C-Level contacts) "Hi [Name], One of the openers text (Script 1, Script 2 etc) [your name], listing and growth manager Latoken (top 30 in CMC)" Script 1 "[name news from project Twitter (partnership or new feature)]" great news to show to our 1.7 million mobile users. Who is the right person to launch co-marketing and listing? Script 2 "[name news from project twitter]" - that is great to push to 50 media outlets and our 1.2 million TG subscribers. Let's discuss a listing partnership? Script 3 "[name news from project twitter]" - our "[segment of the project (ex: Gamers community)]" and 3 million users would love to learn about such news. Let's get your token listed? Script 4 Our traders started to ask for your token listing. Did your team mention listing on LATOKEN to your community? -- FOLLOW UPS (every 1-2-4-7-14 days after the first message) Script 1 I know you are busy scaling your community. There is a quick win for you to get into 50 media outlets, 960k email blasts and 2.5 million SMM community. Thoughts? Script 2 Our [segment of the project] and 3 million traders can be a booster for your token network effort. Who is the right person to discuss co-marketing and listing? Script 3 "[name news from project twitter -for example: a new feature or partnership launched]" - that is great to push to 50 media outlets and our 1.2 million TG subscribers. Lets do this week? Script 4 Your token can be shown as recommended for 50k signed users per day. This is a new feature and I have a quota of 75k free shows. Should I reserve these shows for your token? [attach screenshot] Script 5 We released a new feature - to show recommended token after a trader made a trade. pop up token to show 50k daily signed users in mobile. We can add a partnership and listing announcements to 900k email blast. -- Message after connection Hey, [Contact name]! Thank you for connecting! Script 1 Our traders started to ask for your token listing Script 2 [name news from the project's Twitter (partnership or new feature)] great news to show to our 1.7 mobile users. Script 3 [name news from the project's Twitter] - that is great to push to 50 media outlets and our 1.2 million TG subscribers Script 4 [name news from the project's Twitter]" - our "[segment of the project (ex: Game)]" and 3 million users would love to learn about such news 2. Also add Linkedin contact instructions (how to send invitation messages if messages closed) If you want to send a lot of messages we recommend using Snov.io or https://dripify.io Sales pitch and contacting prospects by Alexander Rees-Evans and Gary Maze Depending on the "tool" (TG, e-mail etc..) you will reach out to a prospect through, your form and manner of writing must differ. For instance, email is more formal than TG. Thus, the message needs to be "dressed up" for the e-mail. TG on the other hand is more familiar, direct and quickly read. Your message needs to be "dressed up" differently. Let's think of these two as two different types of parties. You will not be dressed the same way if you're going to a friend's BBQ or if you're going to the annual golf club get-together! Your communication is the same (a great read for this is (HBR Guide to Better Business Writing). To give you some examples, here are screenshots of actual client communication via TG and e- mail. Remember, always stay polite and let them come to you, you can't force someone to buy but you can influence their decision! P.S. at the end of this page you will find some helpful scripts plus a live video of a pitch! TELEGRAM Telegram is the main communication tool for crypto-enthusiasts. You'll find yourself using this tool every single day! It's a direct text line to the owner, founder and/or team members of a project. It's for sure less formal than e-mails, but this doesn't mean that you can write like a 15-year-old texting his classmates!  It's hence capital you're able to fully master the appropriate forms and ways for conversing via TG. Here are a few examples... These two screenshots resume a non-responding prospect: Here is a healthy exchange via TG with a responding prospect: Using the same techniques, we have different results depending on the prospect. Like I said, you can't force a client to buy, but you can influence their decisions! E-MAILS When contacting via email, the form must appear elegant, efficient and straight to the point. The prospect probably receives a lot of commercial emails every day and if they open your e-mail, they don't have the time to spend figuring out what you offer. As soon as they open the e-mail, your text must look clear and enticing. This is where the form, spaces and paragraph disposition are key.  If your text looks like a block of words or is hard to read, they'll simply send it to spam. Here are a few examples of communication via e-mail... Here, just by opening the e-mail, the things that we see first are the big numbers in bold with a nice, clear presentation and form. Here's a follow-up: This is now a hot lead. Please keep in mind that the first sentence of your email must STATE WHY YOU ARE CONTACTING THEM. Warren Buffet once said: "Every time I write an e-mail, I ask myself, would my sister understand what I'm saying?". Make sure that everything is GRANDMA CLEAR and anyone who picks up the conversation can easily comprehend what it is you are asking or telling. Ohh, and don't forget to create an e-signature, this is capital for instant confidence from your prospect's side. The mind believes what the eyes see! This should be enough information to get you Kick-started as a Sales Manager and ready for action. Good luck, and Go Get Em! P.S. Here are some scripts: N°1 Latoken email.docx N°2 Latoken email.docx N°3 Latoken email.docx N°4 Latoken email.docx N°5 Latoken email.docx N°6 Latoken email.docx And here is the video of a live sales pitch: Top tips / secret sauce for reaching out Akshay / Join TG groups and interact After 5-6 exchanges of messages Ask them to message first (can you please send me a ‘Hi”) Do not send a generic proposal - we need to learn more to customize it put smth in the description. Kutlukhan Trying to create a curiosity when Listing partnership opportunity in a top 40 exchange "Special discount in June" - get on the phone Enendu Open with XYZ is superb project + question? Elliott voice chats on TG and Twitter: are you listed anywhere? are you planning to do it? Sibi "I have a question - do I ask you"? - (Don't go outright trying to sell something) Keep asking questions about the project, get to know their problems. Always have your LinkedIn and official LATOKEN telegram group as a part of your description. (For legitimacy purposes) > This approach usually helps you to not come across as a person just wanting to take money, it comes across as a person who is genuinely interested in the client's product. (Watch the video at the bottom 5:54 - 6:54, for more screenshots and examples watch from - 20:47) > The above is an example of success of the "if I have questions, do I ask you?" approach. What do you do when you fail or the person doesn't want to talk or reply to you. Heres what you do: Try to talk to someone lower down (business dev) or horizontal (CTO, CFO, Director, Co- founder), take more time to read the white-papers and ask more interesting/intriguing questions, give them suggestions to improve their product if you can.  Keep following up on the lead and congratulate them on any achievements (if any) and build rapport, then try to pitch them our services, then move up the ladder again, you can even create a group with the person lower or horizontal. Sometimes they may say they are already listed, if they do so - simply do a comparison between LATOKEN and the other exchange, tell them how LATOKEN is better and possibly do some lip service (Scroll down to see Brandon's LinkedIn message for more) Sometimes the client might not be qualified for certain services due to lower rating or financial reasons, give them tips and tricks on solving their issue, get back to them when they have solved the issue. Hasnain ask who to talk to in the group about partnerships with exchanges ` David simplify the USP message. I have some ideas - are you the right person to talk to about? Gary Are you an active admin of the group? (active makes the difference). Can I reach out to you? Sometimes it pays to call on TG DEEPL is much better than google translate PhantomBuster + SalesNavigator+DropContact to get the phone numbers from LinkedIn profiles Dimitrios start chatting in the beginning - ask questions; smth about their website  Try to have a conversation with the clients. Show interest in their project, ask questions. When you reach the Listing question, mention that you can make them a proposal. Zafar send greetings message in their own language Brandon put your email to establishing trust more success with LinkedIn account do not take no for an answer - do some research on the project and show you have done it Manprit  schedule the messages (10-15 messages) keep follow-ups in the draft + schedule Alexander make it very personal about them don't be afraid to be creative If possible, create empathy with cheap clients. No normal human enjoys hurting another, make them understand that what and how they want it will hurt you. Once this empathy on their side is installed, they should come back with the same or an even better offer you proposed in the first place! Then after, use the Jewish technique of negotiating.  "It's not me, it's them". Then push for a higher amount to make sure THEY want to pay the original amount discussed (in this case 1k USD + 38k worth of tokens). Once they know no matter how hard they push you can't change it, they will come to you like this: Hrithik be like the doctor - what are your problems? we can help with the following problems be to the point / don't spend to much time on this Yasser Minimize the message at the first reach out, especially on TG and Discord, where you can get banned easily... Ask them if they are the right person to talk with or if they can refer you to someone else. Video from the workshop Role Play Workshop. 1. Zoom Meeting. Role play Sales.mp4 What are roleplay workshops and rules? Sales Manager need Workshops to be trained and motivated for the Client calls. The Agenda's of workshops are pre-decided and could be Onboarding, How to navigate through CRM, Designing best Scripts for approaches, Product knowledges and Objections handling or rebuttal. Role Play session The event also has Role-play session among the Sales Manager as being a client and Sales manager selling LATOKEN. The host can decide the situation as easy normal or difficult client to deal checking the Sales manager's skills and understanding strong and week suit. The audience can access this as well and give feedback and learn. The host also rewards or Fine Stock options if there is or there is not an improvement. Pitch on Zoom/personal meeting A great way to sell is to get on a Zoom call with the client A few rules for zoom calls book enough time (1 hour is optimal, at least 45 minutes) send a pre-meeting message (30 minutes prior to the meeting) have a professional ZOOM background Make sure you have information about the project (read whitepaper before the call) start with introductions and also outline the agenda ask lots of open questions about the client and their project What their token is and why is it unique Where they are in the journey to develop the project, when will they want to list What is their funding situation What is their main aim of listing How the decision about the listing is made  What are the tokenomics, who already holds Be genuinely interested! go through the pitch and tailor the messages to what you have learned always agree on the next steps send a follow-up message Make sure you use the latest pitch deck from here Here is a walk-through of key pages, talking about the USPs And here is the video of a live sales pitch: https://drive.google.com/file/d/16-B4Wtn5uBPH7Z8kqEdf6eOBcSEVdr-b/view?usp=sharing Pre-meeting message What is a pre-meeting message? A pre-meeting message is sent prior to the meeting to help the recipient or prospect prepare ahead of time. Essentially this correspondence sets the tone for what the prospect can expect during the meeting and ensures everyone is on the same page. The Importance of a Pre-Meeting message One simple advantage of sending a pre-meeting message is standing out from the competition. You will stay in front of prospects and differentiate yourself if you do some research and get personal. Example of Pre-meeting email/message  Note: Please tailor your pre-meeting message according to your meeting agenda. Text Dear Team, here is the link for our meeting today at 11 AM Alberta: Google Meet joining info Video call link: https://m eet.google.com/sdd-pxc p-vkm What's on the agenda: Review the partnership package Agree on services and price Discuss the IEO and listing dates Fill out the pre- agreement form Template(Optional) Note: Please tailor it Hi Candice, according to your  needs. Please include I’m confirming our meeting on Tuesday 24th May at 2:30 PM. meeting reminder I’ve added an agenda to the calendar invite for you to review with date and time. prior to the meeting. If you believe there are any changes that should be made to the agenda please let me know and I’ll update it accordingly. I’m looking forward to connecting with you and learning more about TriStar. Thank you, Meg Post-meeting message Importance: After the meeting, providing a brief recap of what was covered can be super helpful to reiterate key learnings and objectives discussed in the meeting. Even if attendees took their own notes, chances are they're not uniform and they may have missed some details. Providing a summary in writing will ensure everyone is on the same page and knows what's expected going forward. Example of Post-meeting message  Note: Please tailor your pre-meeting message according to your meeting agenda. Text Dear Javier, It was nice meeting with you and learning more about your Project. I understand the next stage Gen Meta is looking to reach. We are keen to contribute to the growth of the Generation Metaverse project. As promised, I’ve attached information about our services and how we can help you drive the expansion of the project. Let me know if you have any questions in the meantime. If not, I look forward to talking again next week. Thank you, Hasnain Note: Please tailor it Template(Optional) according to your Dear Javier, needs. It was nice meeting with you and learning more about your project. I understand the next stage [Project name] is looking to reach. We are keen to contribute to the growth of [Project name]. As promised, I’ve attached information about our services and how we can help you drive the expansion of the project. Let me know if you have any questions in the meantime. If not, I look forward to talking again next week. Thank you, Hasnain Handle Objections 1. General Strategy General strategy for dealing with objections is RICRC. Usually, the key objections are "We do not have money" or "your offering is too expensive". To address that we use the strategy: Restate: I think what I heard is 65K I asked for is a little bit more than you are going to spend. Am I right? Isolate: Aside from 65K - is there anything else you don’t like? [write down the objections if any] Condition: If I get you into an exclusive (package) at a price that you can afford, are you happy to go ahead? You could have an exclusive package at a price of 50K. I personally recommend you this package as I heard from my clients previously it generates the highest return on money spent. Rebottle: Is there anything else? [the client is OK with the price] When you listed - I need a referral. Maybe you know somebody. I’m doing something for you, please help me. Close: Ok, let's do a transaction of 50K USDT in 3 parts. We also ask to spend tokens for co-trading competition and staking - to boost the trading volumes of your tokens. The minimum is 65K tokens. I will ask for 100K. How many tokens do you have in circulation? Market making is very important - it raises the coin ranking on CMC/Coingecko and boosts the price. We provide XX days of free market making (according to the current price list). If you have your own MM provider, you can use it. Discuss zero-fee accounts here too. Last but not least - Liquidity support. I suggest that you put aside funds of 20-50K. Chances are they will be returned to you in the end of the year. 2. Specific objections Objection Response 2.1. Your price is too high for a Tier 2 Exchange What is your goal of listing with a CEX? Every project wants to get exposure to the crypto market. As you can see we have a large community of over 2M+ across our socials, over 2.5M registered accounts, 900K+ newsletter subscribers, and the largest telegram bot in the world of over 1.2M. With our Performance and Exclusive packages, we provide more marketing benefits that will help your project get the exposure it deserves to our community. 2.2. Why do you have a bad CMC ranking? We are a mobile-first exchange and CMC does not count mobile users. We are in the top 30 in the CoinGecko ranking. 2.3. I saw a bad review: This was dismal of an employee who was not able to perform at our standard. We maintain high standards for our employees to ensure our relationships with our projects are of top quality. Accepting criticism is part of our culture at LATOKEN, which is why we value each and every review on Play Store and App Store. Our mobile app has 25k+ 5-star reviews. Criticism should be entertained if it's constructive and not nefarious. The article by Cointelligence is misleading, damaging and apparently written with bad intent, which is why we're suing them in court. Note When dealing with Objections, always try to not sound defensive. Do not leave questions or objections unanswered, but never be defensive. That could make the client believe that he is right. Try to stay professional and answer in a calm manner. Events Coverage and Ambassadors Sales Ops Mission Sales teams follow processes and maintain CRM discipline. OKRs Listing revenue Overdue tasks in CRM Hot -> Paid (MAV30D) Functions Audit of CRM movements Audit of checklist and chats Control Account Receivables Risk management Control late-stage deals and maintain revenue forecast Hiring and onboarding Workshop: https://drive.google.com/file/d/1andv8n6rEop4kZzVl2ngO2x2rhvWsgOC/view?usp=sh aring Audit of CRM movements Audit hot leads Power BI report used for the hot lead audit: https://app.powerbi.com/groups/me/reports/ad8d89 b0-a44e-4942-ac71-6288e332b6ad/ReportSection438d3361a6eeeafdf735 The process described in the video: https://drive.google.com/file/d/1JnoBrLU4dI25ZR16cYAostfdmHpExa16/view?usp=sharing Should be performed every day (Double check on Saturday evening or Sunday morning. If later, the database will not be updated.) Audit "agreement sent" The process described in the video: :https://drive.google.com/file/d/1JGSp20Teht7-aqDB0tvTDI54ReMeid4z/view?usp=sharing Perform for each deal moved to "paid" within 24 hours of the action Audit "paid" The process described in the video below:https://drive.google.com/file/d/1cKEACuOsDU_L3W6zNY PELdnuQPgO2DI8/view?usp=sharing Perform for each deal moved to "paid" within 24 hours of the action Audit of checklist and chats Getting access to Telegram' Sales Managers account Access to Telegram: 1. Install VPN and request access to the Remote server 2. Request all managers to place their Telegram accounts on the Remote server 3. Switch off your own Telegram (right click-exit) 4. Open local disc C/Users and choose the user (check that Telegram is not open on the user's side at this moment, via Task manager Users). If Telegram is open - close it (right click-exit). The user will not be able to enter Telegram at this moment. 5. Open User's account C/Users/name.surname/AppData/Roaming/Telegram 6. To back up an account: Settings-advanced- export telegram data (create your own folder) Access to CRM: 1. Create chat in Slack with Latoken system administrator and Head of Unit. 2. Request Administrator rights in AMO CRM (it should be approved by the Head of Unit). Checklist audit Completion Rate review 1. Open Operations_PlatOps_Checklists report in PowerBi: Check list PowerBi Report 2. Select a period (starting date - Friday of the previous week, end date - Friday of the current week) 3. Scroll down and find the table "Fill completion", then choose "Listing": 4. Make a post in #hq_sales Slack channel and tag all sales teams. An example of the post: https://latoken-team.slack.com/archives/CDAMDA64D/p16533009525525 49 Audit of selected checklists 1. Every Saurday choose 1-2 sales managers for review. 2. Open Operations_PlatOps_Checklists report in PowerBi: https://app.powerbi.com/groups/a3912ab7-8ed3-401a-91ce-403e4895a5a5/reports/62169a9e-064 b-46d1-85d6-6c845141d52f/ReportSection 3. Select a period (starting date - Friday of the previous week, end date - Friday of the current week) 4. Scroll down and find the table "Task completion" ➝ "Listings" ➝ "Team" ➝ "Sales manager" 5. Check every completed task one by one and compare compare the entered data with reality. Quality of Communications Audit Process described in the video below: https://drive.google.com/file/d/1Q7RI8EE8_xU-KJ555IXoLNJyBCkZTNjZ/view?usp=sharing Telegram chats export 1. Open TelegramX and select required account 2. Go to Settings in TelegramX and click on phone number. Then click "copy". 3. Open Telegram Desktop version and add this number. You will get verification code in TelegramX. 4. Choose the chat you needed and click the icon with three dots in the upper right corner above the chat. 5. Select "Export chat history" and select all checkboxes and press "Export". 6. You will see warning message, that you should wait 24 hours. 7. Go to TelegramX and open last system messege from Telegram and press "Accept" 8. Then go back to Telegram Desktop version and repeat points 4 and 5 and you will get folder with chat and all files. 9. To open chats go to the folder and run "messeges.html" file Link to the quality assessment template file: https://docs.google.com/spreadsheets/d/1i-1BJVLsPY6wk-GX3966uTWhMFBuyNV9/edit?usp=shari ng&ouid=101388669527428687016&rtpof=true&sd=true Feedback provision: Once the quality review is done discuss results with a Team leads. Should be performed once a month.https://docs.google.com/spreadsheets/d/1i-1BJVLsPY6wk-GX 3966uTWhMFBuyNV9/edit?usp=sharing&ouid=101388669527428687016&rtpof=true&sd=true Control late-stage deals and maintain forecast Сheck with all the sales managers on the status of their deals in agreement sent, signed and paid stage Fill in this part of the CRM - putting your own assessment of the probability of payment. For signed agreements and projects with "paid" status - fill in contractual payments and their dates. Fill in Next payment, probability of payment % and expected date for all leads on Agreement Sent stage and above. Probe managers and challenge what else can be done to get the revenue (e.g., have they tried actually calling the client) Use this dashboard to control the situation in aggregate Maintain payment forecast data Control Accounts Receivables Payment overdue control process 1. Coordinate with finance the (Financial Controller). Finance team should add new projects with account receivables in this file. 2. https://docs.google.com/spreadsheets/d/1nJD_4v3kC64f8L93qbT_c_LwKzKBerOh/edit#gid=3 99182779 3. Check all projects payments and payment terms specified in the contract (CRM lead card) and fill the following columns: Payment terms - copy it from the signed Order Forhttps://docs.google.com/spreadshee ts/d/1nJD_4v3kC64f8L93qbT_c_LwKzKBerOh/edit#gid=399182779 Status - check whether the project is listed in LATOKEN or not; 2nd option - check Telegram announcements https://t.me/la_token Real AR (listed projects) - account receivables for listed projects AR listed and in progress - account receivables for listed and not listed projects Probability - сhoose the percentage of the probability of payment based on your assessment Agreed ACTION - document actions to be taken in order to get payment in the following format: "dd.mm.yyyy Comment". These actions should be agreed on Friday's AR reconciliation meeting with Finance department and the Head of Listings. Action Status - document the result of the actions taken in the following format: "dd.mm.yyyy Comment". 4. Get information on all of them from sales managers and schedule a call with Financial Controller to follow up on all projects with AR (each Thursday). 5. Weekly reconciliation and action planning (each Friday). 6. Delisting letters must be sent by sales managers with overdue account receivables and pre- approved by the finance department. In order to sign the letter refer to the Deputy Head of Compliance. 7. Delisting badge should be approved by Finance, Head of Listings and Head of Growth. Once approval is received make a post in #delisting_projects Slack channel. 8. Actual delisting will happen after 30 days of the delisting batch.  Payment overdue policy can be found here https://docs.google.com/document/d/1FJ0MGkhTisHQPOdW7PZP0iDyA5EAGjvuPwPXrYDoEhI/edit Revenue confirmation process How to check and confirm Revenue 1. Daily check posts in Slack @accounting_revenue channel 2. This is the must requirement to have the following information in the post (if not - tag the respective manager and request correction; do not confirm Revenue until post is corrected): Project Income (amount, must to mention currency) Service Debt (the remaining debt amount) Tx (link to the transaction) CRM (link) 3. Check that CRM link belongs to the mentioned project; signed OF attached to CRM; payment amount and Tx added into the "Listing:Payments" section 4. Check Tx link: verify the amount in the Tx / Slack post/ CRM; LA wallet is correct 5. Add a mark if confirmed How to check internal payments in DWH 1. Request access to DWH via AssistAl bot and install 2. Install one of the apps to work with data https://latoken.happyfox.com/kb/article/6-how-to-st art-usage-of-postgres-dwh/ 3. Copy the following script and change the date/period: https://docs.google.com/document/d/1VHloPIPvhakXeo9PDASG8sMmxXVAnKCHCp03u8_MKg8/e dit DWH script for internal payments validation 4. Run the script Ctrl+Enter and find required data. Documents https://docs.google.com/spreadsheets/d/1nJD_4v3kC64f8L93qbT_c_LwKzKBerOh/edit#gid=39918 2779 Delisting letter template: https://docs.google.com/document/d/1qtaLU8jheMAia6i0RokE7KNr-W0pF39aeKIi4uydI-Q/edit Delisting process: You don't have access to this Doc Risk management One component of risk management is Access Management (CRM) process. Watch this video to understand how to set access https://drive.google.com/file/d/1c-m2A7XT72MQcDmzep-jnSUOL1qTuAzv/view?usp=sharing Access to CRM requested by Head of Sales Operations or by Sales manager via AssistAl bot Another component is the termination process. Here is how it should work Termination process Once the decision is made to terminate the person the following should be done by the head of sales ops: Alert leadgen so that their leads can be tagged (should be tagged in a neutral way) Have a conversation with the person and tell them they are terminated Create a ticket to AssistAl to change their CRM access to suspended / terminated Create a ticket to AssistAl to cut their TG access Run 1-1 to close all systems access TG access deactivation Ticket with the access removal request to be created in Slack/AssistAl 1. Create separate TG account by requesting the number and passcode from Latoken system engineers (support team). 2. Сreate a message template that will be sent to all managers. You must introduce yourself as a business development manager or sales manager from another exchange. Choose an exchange approximately equal to Latoken. 3. Twice a week send this message to randomly selected sales managers. 4. Manager should report to you about the fact of solicitation and reflect it in the checklist for this day. Mystery shopping Hiring and onboarding, bonus Assigning a buddy (Eva) How to give access to CRM 1. Request for CRM access to be created in Slack/ AssistAl 2. Request can be created by Sales manager or Head of Sales Operations Controlling onboarding rate To check onboarding rate do the following steps: 1. Get the full list of Sales Managers. You can find on our platform or in PowerBi report. 2. Open the "Team health tab" on LATOKEN platform. 3. Select Listing unit and required person. 4. Then you will see the user profile and onboarding rate in the top right corner. Ops bonus scheme (Aug'22) Using dashboard to control sales managers Control Overdues & No-to do's 1. Open Listings PowerBi Report 2. Select required period in the top right corner. 3. Select the leads with Very high priority 4. Scroll down to the second table. Here you can find breakdown and all overdues + no to dos and deadline changes: 5. Make a post in #hq_sales Slack channel in the following format. Analyze revenue and check it is correct https://drive.google.com/file/d/1andv8n6rEop4kZzVl2ngO2x2rhvWsgOC/view?usp=sharing Analyze agreement sent In order to analyze the Agreement sent/signed, Paid and Hot leads use the following dashboard: https://app.powerbi.com/groups/4da5c0f5-c175-4477-893a-8087b403e9bb/reports/ad8d89b0-a44 e-4942-ac71-6288e332b6ad/ReportSection438d3361a6eeeafdf735 In addition, you can find the guide here: https://drive.google.com/file/d/1andv8n6rEop4kZzVl2ngO2x2rhvWsgOC/view?usp=sharing Old Getting help Should you have any questions, do not hesitate to reach out for help: a. If you need new leads you can contact your Team Captain to inform the person responsible for assigning leads. b. Get approval for agreements in the agreement_appro