Lesson 13 Ecom Inter Marketing PDF

VIDEO D RESEAR AN CONTENTC H LESSON 13 MR. AY MIT A. PREPARED BY: MANALUNGSUNG RECITAT ION RECAPPED! Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus...

VIDEO D RESEAR AN CONTENTC H LESSON 13 MR. AY MIT A. PREPARED BY: MANALUNGSUNG RECITAT ION RECAPPED! Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies  LEARNING OBJECTIVES 1. Types of Video Content Identify and understand various types of video content, such as product demos, explainer videos, customer testimonials, brand stories, how-to videos, and live streams. 2. Creating Engaging Video Content Learn best practices for producing high- quality, engaging videos, including planning, scripting, production, editing, and branding techniques. 3. Distributing and Promoting Videos Explore strategies for sharing and promoting videos across platforms like YouTube, social media, websites, and email, as well as optimizing for SEO and utilizing paid promotions. 4. Measuring Video Marketing Success Evaluate video marketing effectiveness by analyzing performance metrics, using tools like YouTube Analytics and social media insights, and understanding the impact on viewer engagement and conversion rates. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies TYPES OF VIDEO CONTENT 1. Product Demos: Showcasing product features and functionality. o Example: A video demonstrating how to use a new gadget or software. https://www.youtube.com/watch?v=N-Z8eCYZod8 Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies TYPES OF VIDEO CONTENT 2. Explainer Videos: Simplifying complex topics or products. o Example: Animated videos that explain a service or concept. https://www.youtube.com/watch?v=76bo8tbXREk Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies TYPES OF VIDEO CONTENT 3. Customer Testimonials: Featuring customer reviews and success stories. o Example: Video interviews with satisfied customers sharing their experiences. https://www.youtube.com/watch?v=uflH1HNS794 Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies TYPES OF VIDEO CONTENT 4. Brand Stories: Sharing the brand’s mission, values, and behind-the-scenes content. o Example: A video that tells the story of the brand’s origins and growth. https://www.youtube.com/watch?v=pMZPTnWpaWk Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies TYPES OF VIDEO CONTENT 6. Live Streams: Real-time video broadcasts for events, Q&A sessions, or product launches. Example: Live streaming a product launch or a live Q&A with company leaders. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies RECITAT ION WHAT IS YOUR DREAM BUSINESS? THEN WHICH TYPE OF VIDEO CONTENT IS THE MOST APPROPRIATE IN PROMOTING YOUR PRODUCTS/SERVICES? Don Honorio Ventura State University Prepared by: Prof. Aymit A. Manalungsung Porac Campus College of Business Studies CREATING ENGAGING VIDEO CONTENT Overview: Best practices for producing high-quality, engaging videos that resonate with your audience. Key Topics:  Planning and Scripting: o Storyboarding: Outlining the video structure and content flow. o Scripting: Writing a compelling script that aligns with your objectives.  Production: o Equipment: Using cameras, microphones, and lighting effectively. o Filming: Techniques for capturing high-quality video footage. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies CREATING ENGAGING VIDEO CONTENT  Editing: o Software: Utilizing video editing tools to enhance the video quality. o Techniques: Adding transitions, effects, and music to make the video more engaging.  Branding: o Consistency: Ensuring the video reflects the brand’s style and messaging. o Call-to-Action: Including clear and compelling CTAs to drive viewer action. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies DISTRIBUTING AND PROMOTING VIDEOS Strategies for sharing and promoting videos to maximize reach and engagement. Key Topics:  Platforms: o YouTube: Leveraging the world’s largest video platform for visibility. o Social Media: Sharing videos on Facebook, Instagram, LinkedIn, and TikTok. o Website Integration: Embedding videos on your website or landing pages. o Email Marketing: Including videos in email campaigns to boost engagement. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies DISTRIBUTING AND PROMOTING VIDEOS  SEO for Videos: o Optimization: Using relevant keywords in titles, descriptions, and tags. o Thumbnails: Creating eye-catching thumbnails to attract clicks.  Paid Promotion: o Ads: Running video ads on social media and YouTube. o Targeting: Using audience targeting to reach the right viewers. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies MEASURING VIDEO MARKETING SUCCESS 5. Measuring Video Marketing Success Overview: Evaluating the effectiveness of video marketing efforts to understand their impact. Key Topics:  Performance Metrics: o Views: Total number of views and watch time. o Engagement: Likes, comments, shares, and interactions. o Click-Through Rate (CTR): Percentage of viewers who click on CTAs or links. o Conversion Rate: Number of viewers who take a desired action, such as making a purchase. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies MEASURING VIDEO MARKETING SUCCESS  Tools and Analytics: o YouTube Analytics: Tracking video performance and audience demographics. o Social Media Insights: Using platform analytics to monitor engagement and reach. o Third-Party Tools: Leveraging tools like Google Analytics for comprehensive performance tracking. Don Honorio Ventura State University Prepared by: Aymit A. Manalungsung Porac Campus College of Business Studies  THA N K Y O U FO R LI ST E NI NG !