July 2024 Industry Training Pt 2 PDF

Revenue Training Industry Segments Training Industry Segments Last week’s activity: teams out into 5 teams and completed a profile review for each asset type ○ Group 1: Blaze / Damon / Erica ○ Group 2: Adam Ga / Ananda / Evan ○ Group 3: Ethan / Mina / Tarik...

Revenue Training Industry Segments Training Industry Segments Last week’s activity: teams out into 5 teams and completed a profile review for each asset type ○ Group 1: Blaze / Damon / Erica ○ Group 2: Adam Ga / Ananda / Evan ○ Group 3: Ethan / Mina / Tarik ○ Group: 4: Ellie / Mike / Natalie / Pauline ○ Group 5: Ed / Phil / Rena / Wesley ○ Group 6: Adam Gaudet / Julian/ Juliana / Nello / Sean Last week’s activity: one member from each team will walk the group through your Industry Profile ○ Review with detail each section + go through linked examples and MyHive pages Industry Segments - example Office This industry segment is defined by properties specifically designed and built to accommodate office space for businesses, organizations, or Definition professional services. These can range from skyscrapers in city centers to suburban office parks. Technology Infrastructure Security/Safety Layout (Size + Floor Plan) Design + Aesthetics Management/Maintenance Characteristics/Features Location Environmental Considerations Accessibility Building/Unit Amenities Parking + Transportation Class A Class B Class C Categories High-quality, modern buildings with premium Good quality but generally older + lack premium Older or less desirable buildings with fewer amenities and locations amenities/finishes amenities and in less prime locations *Hyperlink example from a google search Based on factors like location, size, design, and tenant types and help investors, tenants, and developers understand the market positioning and potential of a particular office property. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry Brookfield Properties New York - Allied - 110 Yonge St Redbourne - Tour Bell Media *write out deal name + hyperlink 225 Liberty Group 1 - Blaze / Damon / Erica Retail Retail property is commercial real estate zoned and used for selling consumer goods and services. In addition to shops, a retail Definition property might also include space for restaurants and offices. Retail space ranges from single-tenant buildings to neighborhood shopping centers to large shopping malls. Flexible configurations Ample parking Professional management Characteristics/Features Efficient space use Bike racks/EV stations Info kiosk Optimal traffic flow Public transport access Attractive storefronts Class A Class B Class C Good quality properties in less prime areas, older More square footage, visibility amongst other buildings with moderate rental rates, need of light Categories Older properties, secondary locations, high-caliber retailers and location in high-traffic areas, renovations minimal amenities and the lowest rental rates premium amenities *Hyperlink example from a google search , Based on factors like location, size, design, and tenant types and help investors, tenants, and developers understand the market positioning and potential of a particular retail property. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry Tanger Outlets - Houston Simon Property Group - Northgate Station Oxford Properties - Hillcrest Mall *write out deal name + hyperlink Group 2 - Adam Galejs / Ananda / Evan Industrial Industrial real estate is intended to provide practical and efficient space to businesses that prioritize function over form. Industrial buildings Definition are suitable for a variety of uses such as manufacturing, research and development, and the storage and distribution of goods. smaller % of building is office space adjacent to transportation open box, high ceilings and multiple loading Characteristics/Features docks vs CRE hubs, adjacent to large city centers MANUFACTURING STORAGE AND DISTRIBUTION FLEX SPACE Used for conversion, fabrication, and/or Used for the storage and/or distribution of materials, goods, These industrial buildings are designed to give their assembly of raw materials into and merchandise. Tend to have less than 15% office space, occupants flexibility in the use of the space. Categories products/goods. Generally less than 20% is and modern facilities have high, clear ceiling heights that allow Sometimes referred to as flex/tech space, these office space and can be further classified for more cubic storage space. This category also may include buildings are an office-industrial hybrid that can have *Hyperlink example from a google search for heavy or light industrial use. specialty facilities, such as cold or freezer storage for food. 30% to even 100% office finish. + data centers Demand for industrial assets is heavily dependent on the overall strength of the economy and growth—the more people shopping, shipping, and storing, generally the more industrial space is needed. Warehouse space in particular is also affected by export and import activity. Logos that represent this industry *images available on the last slide Deal Name #1 Deal Name #2 Deal Name #3 MyHive pages that represent this industry Oxford Properties - James Snow Business Park Holt Lunsford Commercial - 13920 Senlac Link Logistics - Ironwood Commerce Center I *write out deal name + hyperlink My Hive Link My Hive Link My Hive Link Group 3- Ethan / Mina / Tarik Multi-Family / Residential (Mina,Tarik,Ethan) Definition Defined by properties specifically designed and built to accommodate living spaces for tenants Design & Aesthetics Amenities & Building Features Layout (size + floor plan) Outdoor space Characteristics/Features Rent prices Security & Safety Logistics & Deliveries Location & Accessibility Management - Maintenance - Leasing (reception) Class A Class B Class C Dilapidated building, inconsistent occupancy, little Newer build, more luxurious amenities, modern, Older building, good quality, medium to average conditions to no amenities, poor management, poor location, Categories premium location, high-quality, accessibility & rent, fewer amenities, lacks premium finishes cheap rent SoNo East Domaine St-Martin Place Lucy *Hyperlink example from a google search Based on factors like location, size, design, and tenant types and help investors, tenants, and developers understand the market positioning and potential of a particular office property. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry SoNo East Domaine St-Martin *write out deal name + hyperlink Group 4 - Ellie / Mike / Natalie / Pauline Hospitality The hospitality real estate sector serves comfortable, attractive, and functional spaces that cater to the needs of both short-term and Definition long-term guests travelling or visiting certain places for pleasure. The industry includes businesses classified as performing hospitality work, such as hotels, sporting event venues, conference centers, restaurants, cruises and other tourism-related businesses. High-rise Class A downtown, Website, Instagram, mobile app, loyalty 24/7 onsite personnel, liability garden-style resort program concerns Population dense, proximity to tourist Lobby/reception area GM, admin team (F&B, Characteristics/Features attractions (business & leisure) Landscaping, locally-sourced F&B marketing, events), staff Gyms, restaurants & bars, pool, programs, energy-efficiency, waste Easily-accessible (elevators) gardens, conference center, management, guest incentives Onsite Parking + Shuttle terrace/patio space Transportation Hotels & Resorts Recreational Event Venues Categories Short-term & long term Golf courses, casinos, night clubs Convention Centers, Stadiums, Sports centers *Hyperlink example from a google search All categories in this industry are focused around experience & entertainment. There is a strong emphasis on marketing & branding to attract guests and encourage returning guests. The variation in additional amenities and services offered is what differentiates the various categories within the hospitality sector. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry Arizona Biltmore Metro Toronto Convention Center Shangri-La Toronto Groupe CH - Bell Center *write out deal name + hyperlink Residence Inn by Marriott City of Calgary - McCall Golf Course Group 5 - Ed / Phil / Rena / Wesley Mixed-Use Definition A mixed-use property is a type of investment property that combines two or more assets into one building (ex. office, multi-family, industrial) Technology Infrastructure Security/Safety Layout (Size + Floor Plan) Design + Aesthetics Management/Maintenance Characteristics/Features Location Environmental Considerations Accessibility Building/Unit Amenities Parking + Transportation Class A Class B Class C Lack basic maintenance and repair (pails Categories High-quality, modern buildings with premium Updated esthetic, and generally lacking premium often in common areas to catch water amenities, retailers, and locations amenities/finishes dripping from leaky roofs) *Hyperlink example from a google search Based on factors like location, size, design, and tenant types and help investors, tenants, and developers understand the market positioning and potential of a mixed-use property. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry Ivanhoe Cambridge - 3 Bryant Park Sugar House Island Empire State Building *write out deal name + hyperlink Group 6 - Adam Gaudet / Julian/ Juliana / Nello / Sean Special Purpose (“Other”) A property that has limited utility/marketability other than for its original use, or is built-to-suit. A building designed for one specific purpose. Definition (E.g. hazardous waste facility, specialized manufacturer, company HQ) Building Amenities: Layout: specific to type of greenspace/campus area, picnic Location: Outskirts, suburban Characteristics/Features industry/specialized use. (E.g. Hospitals: tables, parking lot, lobby, communal areas, greenspace wings dedicated to specific purposes) areas, access to transit Mayo Clinic - Florida Class B Class C Newer, highest-quality, prominent locations. Slightly older, less desirable, still excellent buildings Typically older, needs upkeep, not a great Higher-income tenants, low vacancy rates, high traffic but may need a little work, not in the best location. location. Investors see it as a more Categories areas Viewed as ‘value-add’ potential by investors substantial ‘value-add’ prospect. *Hyperlink example from a google search Based on factors like location, size, design, and tenant types and help investors, tenants, and developers understand the market positioning and potential of a particular office property. Logos that represent this industry *images available on the last slide MyHive pages that represent this industry https://myhive.alveole.buzz/maasstad-zieke https://myhive.alveole.buzz/providence-healt https://myhive.alveole.buzz/city-of-cal *write out deal name + hyperlink nhuis h-holy-family-hospital-7801-argyle-st gary-mccall-lake-golf-course  Resources Logo Page Here are some logos you can copy/paste onto your page : *these are meant to be tiny so that they fit on your pages