Identifying Business Opportunities PDF
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Educating Éire
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Summary
This document outlines internal and external sources for identifying new product or service ideas. It includes suggestions from employees, brainstorming meetings, and market research as potential avenues. It is a helpful resource for business students or anyone interested in developing new products and services.
Full Transcript
Identifying Business Opportunities -sources from which an enterprising person can identify new product/service ideas -internal sources -external sources Internal Sources -suggestions from employees -intrapreneurship (Unit 2 Notes page 2) -brainstorming meetings -personal hobbies, sports and...
Identifying Business Opportunities -sources from which an enterprising person can identify new product/service ideas -internal sources -external sources Internal Sources -suggestions from employees -intrapreneurship (Unit 2 Notes page 2) -brainstorming meetings -personal hobbies, sports and interests -research and development -sales personnel -SWOT analysis (Unit 2 Notes page 5) External Sources -monitoring competitors -market research -import substitution -trends and tastes -customer feedback and complaints -media -internet -spotting products abroad
