identifying business opportunities.pdf

Identifying Business Opportunities -sources from which an enterprising person can identify new product/service ideas -internal sources -external sources Internal Sources -suggestions from employees -intrapreneurship (Unit 2 Notes page 2) -brainstorming meetings -personal hobbies, sports and...

Identifying Business Opportunities -sources from which an enterprising person can identify new product/service ideas -internal sources -external sources Internal Sources -suggestions from employees -intrapreneurship (Unit 2 Notes page 2) -brainstorming meetings -personal hobbies, sports and interests -research and development -sales personnel -SWOT analysis (Unit 2 Notes page 5) External Sources -monitoring competitors -market research -import substitution -trends and tastes -customer feedback and complaints -media -internet -spotting products abroad