SKEMA Business School International Business, Fall 2024 PDF

SKEMA BUSINESS SCHOOL INTERNATIONAL BUSINESS BAC.EAINA.STBUS.4401 Fall 2024 Sophia Antipolis Tracy Jones Introductions Tracy Jones ▸ MA in European Management ▸ Chartered Institute of Marketing Diploma in Marketing ▸ Taught in UK, Germany, France (& China) ▸ UK: Dynamit No...

SKEMA BUSINESS SCHOOL INTERNATIONAL BUSINESS BAC.EAINA.STBUS.4401 Fall 2024 Sophia Antipolis Tracy Jones Introductions Tracy Jones ▸ MA in European Management ▸ Chartered Institute of Marketing Diploma in Marketing ▸ Taught in UK, Germany, France (& China) ▸ UK: Dynamit Nobel (German) – Sales & Marketing Air Canada (Canadian) – Passenger Services ▸ France: Texas Instruments (American) – Marketing Communications ▸ SKEMA: Globalisation Academy. International Office – Academic Advisor International Business BRE XIT EU WTO Definition International business (IB) is defined by the Cambridge Dictionary as a) “a large company that sells goods or services in different countries” b) ““ the activity of trading goods or services in different cou ntries” Source; https://dictionary.cambridge.org/dictionary/english/international- business Learning Objectives of this course: ; 1 LO5.1 To able to analyse globalisation LO5.2 To evaluate the effects of globalisation on business 1. earning Objectives L ▸ The student is expected to:. ▸ Knowledge and Understanding (subject specific) ▸ - know how to define & apply the key elements of a company's international business strategy ▸ - recognize and discuss the factors affecting international business ▸ Cognitive / Intellectual Skills (generic) ▸ - develop ability to analyse and synthesise - develop reflection skills ▸ Key Transferable Skills (generic) ▸ - give professional business presentations ▸ - contribute actively to class discussion ▸ - work efficiently in groups both in class and online ▸ Practical Skills (subject specific) ▸ - understand current issues in International Business ▸ - increase her/his employability in global companies & This course will look at , internal and external factors ; - How companies develop successful international strategies - The global business environment: the world today & Focus of this course. How companies develop successful international strategies - Internal AND external factors - Different viewpoints (not just US or European) - Large MNEs AND SMEs (entrepreneurship) The global business environment - Developed AND emerging economies - BRICs, etc. Course evaluation. 10% Business presentation - News article about IB 20% Case study – Case study in class 10% Participation - In class work & participation 20% Midterm 1 - Quiz & open questions 40% Final exam - Consulting report, short answers. The global business environment: the world today What has happened recently which could have an effect on International Business? G O T O. Why study International Business? - By Shad MorrisWhy study International Business? 1) What assumptions are made when opening up a restaurant in the US? 2) List some motivations to do business on another planet. 3) What parallels can you draw with doing business internationally on Earth? https://www.youtube.com/watch?v=lMdhfBQUhtI TO INCREASE SALES TO MANUFACTURE MORE CHEAPLY TO REDUCE ENVIRONMENTAL WASTE TO RMTEDUCE RISK Reasons to do business on another planet (or another country) - To increase sales - To gain new insights, resources and knowledge - To manufacture more cheaply - To reduce environmental waste - To reduce risk Definitions. Is there a difference between ‘international business’ and ‘global business’?. Definition.. International business (IB) is defined by the Cambridge Dictionary as a) “a large company that sells goods or services in different countries” b) ““ the activity of trading goods or services in different cou ntries” How would you define “globalisation”? Source; https://dictionary.cambridge.org/dictionary/english/international- business  GLOBALISATION - How would you define globalisation? Globalisation (or globalization) is defined by the Cambridge Dictionary as (a) The increase of trade around the world, especially by large companies producing and trading goods in many different countries (b) A situation in which available goods and services, or social and cultural influences, gradually become similar in all parts of the world Source: https://dictionary.cambridge.org/fr/dictionnaire/angl ais/globalization Globalisation What is the current state of the world – do you think globalisation is increasing, decreasing or remaining constant? QUESTION - What is the current state of the world – do you think GLOB globalisation is increasing, decreasing or remaining constant? “Slowbalisation” ‘Predictions for 2020: “Slowbalisation” is the new globalisation’ Barret Kupelian,Senior Economist, PwC UK, January 2020 ‘Deglobalisation, regionalisation, nationalisation, localisation’ - Vigay Vadis-Warren, US Business Editor, The Economist, Sep 2020 - Did Covid kill globalisation?  Global jeans How many countries are involved in the making of one pair of jeans? http://resources.hwb.wales.gov.uk/VTC/2011-12/esdgc /Zanzibar/Key-Stage-2/Juma-and-Owains-jeans/Juma-and-Owains -jeans-NGFL/Jumas-Jeans-1..pdf. Source:http://resources.hwb.wales.gov.uk/VTC/2011-12/esdgc /Zanzibar/Key-Stage-2/Juma-and-Owains-jeans/Juma-and-Owains -jeans-NGFL/Jumas-Jeans-1..pdf  Global jeansWAGES FOR CLOTHING FACTORY WORKERS 1) How many countries were involved in producing these jeans? 2) Why were they not made in the US? Average hourly pay Minimum for clothing factory hourly wage workers 2021 2024 USA $7.25 $7.25 UK $11.37 $14.69 Italy $7.93 None ($7.72 – 9.92 Tunisia $0.76 $5.60 per day 1.20. Does IB really exist? ▸ Think of an example of a business which is NOT international…. 1 GLOBALISATION IS NOT NEW…. BUT THE DISTANCES AND TIME-FRAMES HAVE SHRUNK! In the 17th Century, it Today the latest took over 30 years for fashion can be the French fashion of copied around the mens’ wigs to reach world within England. hours. Today the clothes you buy were 120 years ago, if you probably made a wanted new clothes, few weeks earlier you’d ask the local tailor in a country or dressmaker to make like China. them. Today you see In 1953, when Edmund sports’ results Hillary conquered Mount in real time. Everest, it took 5 days for the news to reach 1 1. London.  TECHNOLOGY Choose one of the following and discuss how it has changed the way we do business and helped to speed up globalisation. What do you think will happen in the future? Prepare a very short PPT (maximum 3 slides) (10 - 15 minutes preparation time). INTERNET..