Creative Technologies Quarter 1- Module 3 PDF

Creative Technologies Quarter 1- Module 3: Interactive Multimedia Content Creation 1 For the learner: 2 In this module, you will learn about: Types of Interactive Content Planning Interactive Multimedia Content Software and Authoring Tools...

Creative Technologies Quarter 1- Module 3: Interactive Multimedia Content Creation 1 For the learner: 2 In this module, you will learn about: Types of Interactive Content Planning Interactive Multimedia Content Software and Authoring Tools for Multimedia Creation Publishing Interactive Content “Interactive content” is content where the audience actively participates instead of just passively reading, watching, or listening. Interactive content includes things like quizzes, assessment tools, calculators, configurators, etc.” The real problem is that users’ attention spans are limited — extremely limited. According to Time magazine, the average person loses concentration after 8 seconds, which means that marketers need to hook readers in eight seconds or less! In this respect, conventional content can have significant limitations. Although it may have taken longer than eight seconds, I hope that I've enticed you to read on to learn about the seven best types of interactive content and the advantages to using them. Directions: Answer the guide questions below: 1. Define “Interactive” 2. What is the purpose of interactive media? 3. What is its impact to its audience? 3  The Benefits of Using Interactive Content A Higher Engagement Rate I believe that even a poorly executed piece of interactive content has a higher engagement rate than a good piece of conventional content. It makes sense because even the most primitive form of interactive content implies user action, so by its very nature it requires some degree of interaction. “Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. Capture More and Relevant Data Marketers should serve their customers and potential customers as best they can, but they need more data about clients to do so. However, the more data that is required from customers, the less marketers seem to get, so it becomes a matter of mutual trust. Finding a solution to satisfy both parties is a tremendous challenge. Interactive content appears to be a solution for this issue. Creating content that thoroughly captivates users’ attention can make them provide not just more data, but relevant data. It’s a win-win situation! Users enjoy the content and marketers have more information about their leads. Quizzes, polls and other interactive content allows the user to provide you with instant feedback, and this means that you not only have their contact info, but you can create more targeted and useful content for them, which naturally leads to brand loyalty. Increase Brand Loyalty A good marketer should put him- or herself in the shoes of the average Internet user. Before publishing any piece of content, marketers ought to ask themselves, “Would I read this if I were a consumer?” If the answer is no, you have a big problem. (Keep in mind, you need be honest when answering this question!) Ordinary content makes people see your brand as similar to many, many others — it's hard to stand out from your competitors if you're creating the same ol' blog posts. Interactive content not only has a greater chance of being liked and shared by consumers, but it helps develop brand loyalty because people come to see you as an expert in your particular niche. And when people trust you, they're more likely to convert. To become known as an expert content creator, follow the E.A.T. Principle: 1. Expertise: the page needs to have quality content written by an expert writer 2. Authority: the site itself needs to have some authority on the subject 3. Trustworthiness: the site needs to have other authoritative links pointing to it from trusted sites. 4  7 Best Types of Interactive Content 1. Interactive Infographics- Interactive infographics require more resources than static ones. If executed excellently, they can bring massive traffic, many backlinks and, of course, user engagement will go up. Example: 2. Interactive Video- Marketers like video because it gives them more freedom to express their creativity while getting their message across. And despite that 51.9% of marketers say that video has the best ROI of all types of content, it's not just marketers who are saying this: 43% of consumers say that they want more video content from brands. Example: 5  3. Polls and Surveys- Polls and surveys are aimed at getting feedback and finding new user data. The great advantage of these forms is their unobtrusiveness. On top of that, polls and surveys are among the oldest forms of interactive content and have been successful across time. Polls and surveys have many common elements, but there is a clear difference between them. A poll consists of only one multiple choice question while a survey contains multiple questions: Poll forms are generally situated on the lower part of the screen, are very discrete, and require minimal interaction. Surveys are more complex and require greater interaction. Check out the examples below to get an idea of what a successful survey looks like. Example: 4. Calculators- Calculators have the potential to make miracles happen in terms of leads and sales generated. This form of interactive content consists of taking the users’ input and, based on a formula, creating an answer (usually it’s numerical). Users highly appreciate this tool. The philosophy of it is simple — no fluffy words, just pure data! A calculator provides precise results that are suitable for complex strategies. Instead of writing a lot of content describing a product or service, a calculator offers an accurate output of the gains resulting from purchasing that product or service. Leads know if it’s profitable to buy it or not. Example: 6 5. Assessments- Some marketers used to call assessments “personality tests.” An assessment is a piece of interactive content in which the user provides answers to a few questions in order to receive insights based on them. It’s an objective form of getting quality feedback. By its very nature, assessments allow creators get plenty of information about the user, and assessments are the most appreciated form of interactive content regardless the stage of the buyer’s journey, so it’s a win-win situation. Example: 6. Interactive E-books and White Papers- There are some clear differences between e-books and white papers, but they have many things in common as well. Basically, e-books and white papers allow for the sharing of a lot of information, usually in a concise manner. Regardless of the quality of the content and design, digesting a lot of information is a real chore for users, and taking into account the reduced attention span of most people, there is definitely room for improvement with these two formats. Interactive e-books and white papers captivate the readers and result in a higher engagement rate. Put some thought into creating this type of interactive content and you will be rewarded with more leads and sales in the long run. The examples below speak for themselves! Examples: 7 7. Interactive E-mails- Because e-mail is a one-to-one rather than a one-to-many message, it's a special way to nurture the relationship with clients. In spite of its massive advantages, e-mail has a few major flaws. The plain format is one of these shortcomings. Luckily, developers and marketers have come up with some solutions. Interactive e-mails are currently in the early stages, but the future is bright. E-mail has the biggest ROI for marketers — for every $1 spent, e-mail marketing generates $38 in ROI — and adding interactive items will only transform it into an epic marketing tool. Example: Storyboard Development for Interactive Multimedia A storyboard is the documentation for interactive multimedia production. It contains instructions for programming, an audio script, and a detailed description of the visual elements such as text, video, graphics, and animation. Storyboards are developed during the design phase of the ISD process, typically by instructional designers, with input from other development team members such as subject matter experts, videographers, programmers, and graphic artists. The storyboard becomes the key design document that the entire production team uses as a base for developing the interactive program. The information on the storyboard is often reviewed and approved by the customer prior to the start of the development effort. This article provides specific guidelines for storyboard development and the rationale, based on research findings, for each guideline. The research studies and literature that support each guideline are presented by topic in the references. It is unlikely that in any one program every guideline will be implemented; the guidelines are not meant to be applicable to all situations and environments. Their application depends on factors such as the hardware and software selected for interactive courseware (ICW) development and 8 delivery, the learning skills and motivation of the target audience, the complexity and criticality of the instructional content, and, of course, available resources. Multimedia content online includes text, images, audio, video, and slideshows. There are two good reasons for publishing multi-media content on your site: 1. People have different preferences for how information is presented online. Publishing content in several different forms on your site to appeal to different visitors can greatly increase your site’s readership. 2. Google indexes multi-media content. For example, it will index images and videos just like it will index text on a website. Therefore your site’s search engine rankings will improve if you include images and/or videos on your site, as long as the images and videos contain elements that Google looks for, notably keywords for SEO (search engine optimization). Multi-media content on websites includes: Text: written word, the most-used way to present information on the internet. Transcriptions of video and audio (see Video and Audio, below) are a newer and increasingly popular way to use text online. Image: photos and graphics created with digital cameras, graphic software, or images from scans of printed material. Video: screen capture (recording activity on a computer screen combined with audio, often used to create how-to videos for computer-related demos), talking head, and webinars (online seminars converted into video) are popular kinds of videos that can be used online. Videos can also be transcribed and offered in text form for people who don’t have time to watch the video and/or prefer text. Audio: sound recordings, a popular example being podcasts which can also be transcribed and offered in text form for people who don’t have time to listen to the podcast and/or prefer text. Slideshow: several images, including images of text, played in sequence 9  Directions: Create your own storyboard using the principles of design and make sure that your storyboard will create an impact to your audience. You will be graded based on the rubric below: 10 Directions: Identify the terms being defined/described below. Answer on a separate sheet of paper. DO NOT FORGET TO WRITE YOUR NAME AND SUBJECT ON TOP. __________1. Are generally situated on the lower part of the screen, are very discrete, and require minimal interaction. __________2. This form of interactive content consists of taking the users’ input and, based on a formula, creating an answer (usually it’s numerical). __________3. Are sound recordings, a popular example being podcasts which can also be transcribed and offered in text form for people who don’t have time to listen to the podcast and/or prefer text. __________4. Are photos and graphics created with digital cameras, graphic software, or images from scans of printed material. __________5. Are several images, including images of text, played in sequence. __________6. Is a piece of interactive content in which the user provides answers to a few questions in order to receive insights based on them. __________7. Are more complex and require greater interaction. __________8. Is the documentation for interactive multimedia production. It contains instructions for programming, an audio script, and a detailed description of the visual elements such as text, video, graphics, and animation. __________9. The page needs to have quality content written by an expert writer. __________10. The site needs to have other authoritative links pointing to it from trusted sites. 11