PR History PDF
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Uploaded by InfallibleFluorine4591
University of Wyoming
2022
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Summary
This presentation details the history of public relations, from its early beginnings to the 20th century. It highlights key figures, events, and trends in the development of PR.
Full Transcript
PR History Sept. 7, 2022 Why is history important? Understanding Foundations Learning from Successes and Failures Contextualizing Current Practices Appreciating Ethical Evolution Building Critical Thinking Skills History (cont.) Printing press (16th century) and...
PR History Sept. 7, 2022 Why is history important? Understanding Foundations Learning from Successes and Failures Contextualizing Current Practices Appreciating Ethical Evolution Building Critical Thinking Skills History (cont.) Printing press (16th century) and democratization of information The power of messaging in the hands of the people History (cont.) 1787-1788 Considered by many to be the first organized and coordinated PR campaign in U.S. history Purposeful Advocacy Targeted Messaging Shaping Public Opinion Strategic Communication Industrial Revolution Trends Growth of institutions – very large corporations lead to concentration of wealth, then increased regulation Expansion of democracy – women, minority groups, and young people got right to vote. More democratic societies around the world Improved communication – national news services, national magazines, radio, TV, now Internet Growth of advocacy – many rights movements. People advocate for change/others react to the change Beginning of PR in 20th Century P.T. Barnum: Pioneer of press agentry; used sensationalism and stunts for media coverage. Modern PR Influence: His methods echo in today’s practices, like Apple’s dramatic product launches. Ethics Reminder: Barnum’s legacy highlights the need to balance creativity with ethical integrity. Teddy Roosevelt Harnessing power of public opinion Close ties with reporters, founded presidential press conferences Use the media to shape public opinion; invited the press into the conversation Ivy Lee First publicity bureau and public relations counselor (1919) Business should operate in public interest Open communication with media Didn’t practice what he preached himself Edward Bernays The “father of public relations” Worked with Creel Committee in WWI to put out war information Invented term “public relations” and taught first public relations course (1923) With wife Doris Fleischman, Father of Spin & The pioneered public relations Century of Self counseling firm Publicized himself
