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RETAIL INDUSTRY OVERVIEW ---------'- Benefits of Omnichannel Retailing The use of technology is transforming the industry-simplifying and retailers. Consider these scenarios: purchases for both customers • An employee with a mobile device greets a customer, provides great service to help the c...

RETAIL INDUSTRY OVERVIEW ---------'- Benefits of Omnichannel Retailing The use of technology is transforming the industry-simplifying and retailers. Consider these scenarios: purchases for both customers • An employee with a mobile device greets a customer, provides great service to help the customer find what they're looking for and processes the payment on the spot, so the customer never waits in line. • Retailers enable purchase history tracking so customers can easily buy items again. • A customer uses an app to locate an item in the store and then scans the product code to find specific information about the item. • When an item is out of stock in a store, a sales associate systemically in the company and ships it directly to the customer. • A customer purchases items using an app or website. Behind the scenes, omnichannel systems kick in to provide merchandise fulfillment options such as: holding an item for pickup at the retailer, shipping an item to a customer's preferred location (such as their home), preparing food items for pickup, or delivering an order the same day. • A customer views an item in a catalog, then marks it as a "favorite" on the retailer's website. Later, the product is offered to them via targeted social media advertising. @2019 NRF FOUNDATION. ALL RIGHTS RESERVED. locates the item anywhere