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This document introduces different paradigms in knowledge, such as critical, interpretive, and post-positivist approaches in the context of health communication. Week 2's lecture notes discuss how these paradigms guide knowledge and their associated methods and thinkers.
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What the heck are theories? + Social norms CS4150 Health Communication Week 2 1 Paradigms guide knowledge Critical versus Interpretive versus Post-Positivist Critical Interpretive " Drew on the...
What the heck are theories? + Social norms CS4150 Health Communication Week 2 1 Paradigms guide knowledge Critical versus Interpretive versus Post-Positivist Critical Interpretive " Drew on the ideas of Marx " Reality is subjective: different people " Associated with thinkers like Herbert construct meaning in different ways Marcuse, Theodor Adorno, Max " The researchers work with participants Horkheimer, Jurgen Habermas, Hartmut Rosa to reconstruct their experiences " Assumes reality is shaped by social, " Methods include: in-depth interviews, political, cultural, and economic forces focus groups, " Knowledge is socially constructed and " Idiographic vs nomothetic influenced by power relations " Focuses on normative theories, with an
