Luxury and Technology PDF - HIM Hotel Institute
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Hotel Institute Montreux
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Summary
This document discusses the integration of technology within the luxury industry, covering challenges like counterfeiting and opportunities for innovation in customer experience and brand management. It highlights the use of AI, blockchain, and other technologies to address key areas and improve efficiency. The information is presented from the perspectives of both businesses and customers.
Full Transcript
Luxury and Technology Gartner Expectation Curve www.gartner.com What are the challenges of Luxury? Counterfeiting Creativity Consumer Insight Inventory Management Omnichannel: continuity of experience between Online and Brick & Mortar T...
Luxury and Technology Gartner Expectation Curve www.gartner.com What are the challenges of Luxury? Counterfeiting Creativity Consumer Insight Inventory Management Omnichannel: continuity of experience between Online and Brick & Mortar Technology can help solve issues Blockchain: counterfeiting, Inventory Management, Supply Chain, Legal AI: Customer Insight, Personalization, Creative ideas RFID or NFC: payment solutions, Inventory management, Instore experience Size fitting: UX, Customized Service, Time Saver Brand’s Perspective Using this technology enables Brands to forecast in a much more efficient manner, saving time and energy, and reducing costs. Customer’s Perspective New technology such as AI helps hyper- personalisation. It increases the chances of the online store’s customers forging a closer relationship with the retailer, thanks to a superior level of service Customer’s Perspective Your Opinion matters Which Technology has been the most impactful in past 2 years? Which one will have a biggest impact in Future? 15 minutes research 5 minutes feedback
