Introduction to Strategy PDF
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This document provides an introduction to various aspects of strategic management, including definitions, elements, frameworks, and models. It covers topics such as macro-environment analysis, industry analysis, business strategy, resources and capabilities, corporate strategy, international strategy, and entrepreneurship and innovation.
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### **1 Introduction to Strategy** #### **1. Definition of Strategy** - - - - - #### **2. Fundamental Elements of Strategy (Figure 1.1)** - - - **Diagram**: A diagram could include three connected circles (analysis → choices → implementation). **3. The Three Horizons of Strat...
### **1 Introduction to Strategy** #### **1. Definition of Strategy** - - - - - #### **2. Fundamental Elements of Strategy (Figure 1.1)** - - - **Diagram**: A diagram could include three connected circles (analysis → choices → implementation). **3. The Three Horizons of Strategy (Figure 1.3)** - - - - - - **Application**: Use these horizons to balance strategic focus between the short and long term. **Diagram**: A linear graph representing the three horizons with increasing time progression. #### **4. Strategic Hierarchy (Figure 1.4)** - - - - - - - - - **Diagram**: A pyramid divided into three levels (corporate → business → operational). #### **5. Strategic Framework (Figure 1.6)** - - - - - - **Diagram**: A circular diagram illustrating connections between analysis, choices, objectives, and implementation. #### **6. The Three Branches of Strategy (Figure 1.7)** 1. - - 2. - - 3. - **Diagram**: A table with three columns listing characteristics of deliberate, emergent, and realized strategies. ### **Summary of Key Concepts** - - - ### **2 Macro-Environment Analysis** #### **Key Concepts** 1. - - 2. - - - - - - 3. - - - - 4. - #### **Figures** - - - - - ### **3 Industry and Sector Analysis** #### **1. Learning Objectives** - - - - #### **2. Key Concepts** ##### **Industry and Sector Environments** - - - ##### **Competitive Forces (Porter's Five Forces):** 1. - - 2. - 3. - 4. - 5. - #### **3. Industry Life Cycle (Figure 4.3)** - 1. 2. 3. 4. #### **4. Strategic Groups** - - - - #### **5. Market Segmentation (Table 4.2)** - - - - #### **6. Business Ecosystem (Figure 4.5)** - - - - - ### **4 Business Strategy and Models** #### **Key Concepts** 1. - - - - - 2. - - - 3. - 4. - - 5. - - - 6. - - - - - ### **5 Resources and Capabilities Analysis** #### **Key Concepts** 1. - - 2. - - 3. - - - - - 4. - 5. - - - 6. - - ### **6 Purpose and Stakeholders** #### **Key Concepts** 1. - - 2. - - - 3. - - - - 4. 5. - - 6. - - ### **7 Corporate Strategy** #### **1. Learning Objectives** - - - - #### **2. Key Concepts** ##### **Strategic Directions and Ansoff Matrix (Figures 9.1 & 9.2)** - 1. - - - 2. - - - 3. - - - 4. - - - ##### **Diversification Types (Figure 9.4)** - - - - - - - - ##### **Integration Strategies** - - - - - - - - ##### **BCG Matrix (Figure 9.7)** - - - - - - - - - ##### **Divestiture Decisions (Figure 9.5)** - 1. 2. 3. - 4. 5. 6. ### **8 International Strategy** #### **1. Learning Objectives** - - - #### **2. Key Concepts** ##### **Global vs. Local Strategies (Figure 10.4)** - - - - - - - - ##### **CAGE Framework (Table 10.1)** - 1. 2. 3. 4. ##### **Entry Modes (Table 10.2)** - - - - - - - - - - - - - - ### **9 Entrepreneurship and Innovation** #### **1. Learning Objectives** - - - #### **2. Key Concepts** ##### **Entrepreneurial Process (Figure 11.3)** 1. - - 2. - 3. - 4. - ##### **Innovation Types (Figure 11.5)** - - - - - - ##### **Diffusion of Innovation (Figure 11.6)** - - - - ##### **Disruptive Innovation (Figure 11.7)** - - ##### **Portfolio of Innovation Options (Figure 11.8)** -
