Atlantic Fantastic Case Study-Specific Questions PDF

Summary

This document includes case study questions for Atlantic Fantastic, a travel company focused on eco-awareness. The document covers various aspects of their business operations, from booking systems to training processes, and explores challenges like manual processes, security issues, and compliance issues. It highlights the need for digital transformation and proposes various solutions.

Full Transcript

Case Study-Specific Questions General Understanding 1.​ What are the key selling points of Atlantic Fantastic as a company? ○​ Atlantic Fantastic offers eco-awareness-focused travel packages, emphasizing environmentally friendly experiences. This niche appeals to...

Case Study-Specific Questions General Understanding 1.​ What are the key selling points of Atlantic Fantastic as a company? ○​ Atlantic Fantastic offers eco-awareness-focused travel packages, emphasizing environmentally friendly experiences. This niche appeals to customers who value sustainability and adventure. 2.​ What are the primary challenges Atlantic Fantastic is facing with its current systems? ○​ The challenges include inefficiencies in booking and training systems, reliance on manual/paper-based processes, delays in issuing certificates, lack of integration between systems, and security/privacy issues. 3.​ How does Atlantic Fantastic's focus on eco-awareness impact its customer base? ○​ It attracts environmentally conscious customers but may limit the audience to those willing to invest in higher-priced, sustainable options. 4.​ Why is training mandatory for customers, and what issues has this requirement caused? ○​ Training ensures customers are prepared for eco-sensitive travel. However, delays in issuing certificates and manual record-keeping result in operational bottlenecks and poor customer satisfaction. Booking System 5.​ Describe the steps involved in Atlantic Fantastic’s current booking process. What are the drawbacks? ○​ Steps: Customers book activities, safety administrators approve them, and dietary/accessibility data is manually recorded. ○​ Drawbacks: Manual data entry risks errors, delays occur due to administrator approval, and customer-specific requirements are not efficiently handled. 6.​ What role does the safety administrator play in the booking process, and why is it necessary? ○​ The administrator ensures activities meet safety standards. This step is critical for compliance but slows down the process due to manual intervention. 7.​ How are dietary and accessibility requirements currently managed, and what risks does this pose? ○​ These are recorded manually, increasing the risk of errors or missed details, which could lead to poor customer experiences or legal liabilities. Training Process 8.​ What problems have been caused by the paper-based system used in training sessions? ○​ Issues include misplaced documents, delayed certificates, and inefficiencies in retrieving and updating records. 9.​ What are the potential benefits of digitizing the training documentation process? ○​ Benefits include faster access to records, automated certificate issuance, reduced administrative workload, and improved accuracy. 10.​How could delays in issuing training certificates impact Atlantic Fantastic’s operations? ○​ Delays prevent customers from participating in activities, leading to dissatisfaction, cancellations, and potential revenue loss. Data Security and Privacy 11.​What data security issues has Atlantic Fantastic experienced, and what were the consequences? ○​ The catering company breach exposed dietary and accessibility details. This caused reputational damage and potential legal issues due to privacy violations. 12.​What measures could Atlantic Fantastic take to prevent data leaks like the one involving the catering company in Florida? ○​ Implement data encryption, restrict access to sensitive information, and use secure communication protocols when sharing data with third parties. 13.​What are the legal and ethical implications of the training documents found in Plymouth? ○​ Legal: Breach of data protection regulations (e.g., GDPR). ○​ Ethical: Breach of customer trust, requiring immediate action to prevent future mishandling. Proposed Digital System 14.​What features should the proposed digital training system include to address current problems? ○​ Features: Automated certificate issuance, integration with booking systems, secure document storage, and accessibility for customers to view training status. 15.​How could artificial intelligence be integrated into the new training system, and what challenges might this pose for the development team? ○​ AI could personalize training, automate approvals, and identify patterns in customer behavior. Challenges include the team’s lack of AI expertise and potential data bias. 16.​Why might Atlantic Fantastic's development team hesitate to begin work on the new system? ○​ Limited AI experience, resource constraints, and fear of disrupting current operations. Broader Systems Development Topics Requirements Gathering and Analysis 17.​What techniques could Atlantic Fantastic use to gather requirements for the new training system? ○​ Interviews with staff, surveys for customers, observation of current processes, and document analysis. 18.​How would you prioritize the features for the new digital training system? ○​ Use MoSCoW prioritization (Must-have, Should-have, Could-have, Won’t-have). Must-haves include certificate automation and data security. Legal and Ethical Considerations 19.​Which legal regulations should the development team consider when implementing the new system? ○​ GDPR for data protection, accessibility standards, and contractual obligations with third-party vendors. 20.​How can Atlantic Fantastic ensure ethical handling of sensitive customer data in its digital systems? ○​ Use anonymized data where possible, ensure transparency in data use, and provide customers control over their information. Systems Design and Implementation 21.​What are the benefits of integrating the new training system with the existing booking system? ○​ Streamlined processes, reduced manual work, and improved customer experience with a unified interface. 22.​What challenges might the development team face in digitizing the training process? ○​ Resistance to change, cost of implementation, and ensuring system scalability. 23.​Suggest a high-level architecture for the proposed digital training system. ○​ Cloud-based solution with modular components for training, booking, and customer data management. Secure APIs for integration and a mobile-friendly frontend. Project Management 24.​How should Atlantic Fantastic’s development team approach this project, given their limited AI experience? ○​ Start with a small proof-of-concept, hire external consultants, and focus on upskilling team members. 25.​What role could external consultants play in this project? ○​ Provide AI expertise, guide implementation, and offer best practices for system design. 26.​What steps should Atlantic Fantastic take to manage change when implementing the new system? ○​ Conduct training sessions, communicate benefits to stakeholders, and gather feedback throughout the process. Risk Management 27.​Identify the risks associated with digitizing the training documentation process and how they might be mitigated. ○​ Risks: Data breaches, system downtime, and resistance from staff. Mitigation: Use secure systems, implement redundancy, and provide staff training. 28.​What contingency plans should be in place if the digital system fails during training or booking? ○​ Have a backup manual process, maintain paper records as a fallback, and ensure customer support availability. Critical Thinking and Application 29.​Evaluate Atlantic Fantastic’s current business model. How could digital transformation improve it? ○​ The current model is outdated and inefficient. Digital transformation can streamline operations, enhance customer satisfaction, and reduce costs. 30.​Discuss how Atlantic Fantastic could leverage technology to enhance customer experience and operational efficiency. ○​ Technology can enable real-time booking updates, personalized recommendations, and automated workflows, improving both customer experience and internal efficiency. Systems Development Life Cycle (SDLC) 1.​ What are the phases of the Systems Development Life Cycle, and how would they apply to developing Atlantic Fantastic's new system? ○​ Answer: Phases include Planning, Analysis, Design, Implementation, Testing, Deployment, and Maintenance. For Atlantic Fantastic, the planning stage would involve defining project goals, while the analysis stage would focus on understanding the inefficiencies in the current system. 2.​ What is the importance of iterative development for Atlantic Fantastic's project? ○​ Answer: Iterative development allows Atlantic Fantastic to build and test small parts of the system incrementally, reducing risk and ensuring features meet user needs. Project Management 3.​ What project management methodologies could be used for Atlantic Fantastic's system development? ○​ Answer: Agile could be ideal due to its focus on flexibility and iterative progress, while Waterfall might be suitable if the requirements are well-defined and static. 4.​ How would you ensure stakeholder engagement throughout the project? ○​ Answer: Regular meetings, updates, and feedback loops would keep stakeholders involved and ensure the system aligns with their needs. Data Security and Privacy 5.​ What is the role of encryption in securing customer data? ○​ Answer: Encryption ensures that sensitive customer data (e.g., dietary and accessibility information) is protected from unauthorized access, even if a data breach occurs. 6.​ How would you manage access control for Atlantic Fantastic’s systems? ○​ Answer: Implement role-based access control (RBAC), where employees only have access to the data necessary for their roles. Legal Compliance 7.​ What are the consequences of non-compliance with data protection regulations like GDPR? ○​ Answer: Consequences include fines, reputational damage, and legal action. Atlantic Fantastic must ensure customer data is processed lawfully, transparently, and securely. 8.​ What measures should be taken to ensure the accessibility of the new system? ○​ Answer: Adhering to Web Content Accessibility Guidelines (WCAG) ensures the system is usable by people with disabilities, including those using assistive technologies. Risk and Feasibility Analysis 9.​ How would you conduct a feasibility analysis for this project? ○​ Answer: Assess technical, operational, financial, and schedule feasibility to ensure the project is viable within Atlantic Fantastic’s resources and constraints. 10.​What are the risks associated with relying on third-party vendors like the catering company in Florida, and how can these risks be mitigated? ○​ Answer: Risks include data breaches and service disruptions. Mitigation strategies involve vendor contracts, regular audits, and secure data-sharing protocols.

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