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This document outlines a range of drives that can be appealed to in advertising, such as belonging, wealth, love, and happiness. It also explores concepts like audience & purpose, visual composition, and angles. The document seems to be a possible part of an educational course, perhaps focusing on design, visual communication, or advertising.
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## Outline a range of drives that advances can appeal to: * **Belonging** * **Wealth** * **Love** * **Health** * **Happiness** * **Excitement** **Low Angle** * **Desire to belong** * **RED** * **Food, anger** * **Passion** * **Black** * **Supicion, better, s...
## Outline a range of drives that advances can appeal to: * **Belonging** * **Wealth** * **Love** * **Health** * **Happiness** * **Excitement** **Low Angle** * **Desire to belong** * **RED** * **Food, anger** * **Passion** * **Black** * **Supicion, better, stronger** * **Death** * **Cover, siad** * **Desire to the money** * **Blue** * **Sad, deep** * **Natnog, can** * **Desire achieve** * **Yellow** * **Happy, sunshine** * **Enjoyable** * **Desire for high social status** * **Pink** * **Smile** * **Gin, gala** * **Desire for health** * **Green** * **Nature, healthy** * **Go** * **Desire to be happy** * **STATIC** * **Ethos** * **Credible trust** * **Comoros** * **Pathos** * **Emotions sad** * **Happy** * **Logos** * **Logic** **High Angle** * **Eye to Eye** * **Equal, relationship, legality** * **Same** * **Smell, helplessness, little** * **Weak light** **1. Audience and Purpose** **2. A picture paints a thousand words** **3. Central Focus** * **Stands out: first look, cathartic** **4. Lines or Vectors, where our eyes follow or lead** **5. Angles, where the shot is being taken from.**
