UNIT 8.1 Presentayions to Inform and Persuade.pdf

DEVELOPING YOUR PRESENTATION UNIT 7 REVIEW Kahoot LEARNING OBJECTIVES The Importance of Delivery Methods of Speech Delivery Preparing For Your Delivery Practicing Your Delivery What to do When Delivering Your Speech Conclusion Presenter: AI Presentation Generator PRINCIPLES OF I...

DEVELOPING YOUR PRESENTATION UNIT 7 REVIEW Kahoot LEARNING OBJECTIVES The Importance of Delivery Methods of Speech Delivery Preparing For Your Delivery Practicing Your Delivery What to do When Delivering Your Speech Conclusion Presenter: AI Presentation Generator PRINCIPLES OF INFORMATIVE PRESENTATIONS Section 1 UNDERSTANDING THE PURPOSE Informative Presentations Distinct Functions Focus on helping the audience understand a topic, Inherent in a speech to inform, including sharing, issue, or technique more clearly. increasing understanding, changing perceptions, and helping gain new skills.  SHARE Definition of Communication Highlights the process of understanding and sharing meaning. Informative Speech Involves sharing content and information with the audience, not asking for a response or solution. INCREASE UNDERSTANDING 01 02 Guiding Question Challenges Addressing the audience's existing How well does the audience grasp knowledge, illustrating ideas, and the information? maintaining interest.  CHANGE PERCEPTIONS Perception Factors Speech Objective Influence how individuals perceive something. Changing the audience member’s perceptions of the topic without asking for specific actions.  GAIN SKILLS Audience Empowerment Example Helping the audience members gain new skills through informative Presenting a speech on how to make a meal from fresh ingredients. speeches. Types of Informative Presentations Section 2  EXPLANATION Purpose Example Take a complex topic or issue and explain it to the Understanding the Blockchain in Two Minutes. audience in ways that increase understanding. REPORT Business Communication Communicating status, trends, or relationships pertaining to a specific topic. Key Information Providing context and illustration for the audience.  DESCRIPTION Vivid Language Emphasizing language that is vivid, captures attention, and excites the imagination. Engaging the Audience Describing information in a visual and captivating manner.  DEMONSTRATION Teaching Process Outcome Focusing on clearly showing a process and telling the Ensuring the audience can imitate, repeat, or perform audience important details about each step. the action themselves. Adapting Your Presentation to Teach Section 3 MOTIVATING THE LISTENER Audience-Centered Perspective Strategies Techniques for capturing and maintaining the Encouraging active listening and using the seven audience's attention. strategies to motivate the audience.  FRAMING Shaping Attitudes and Behavior Cultural Considerations Framing and content influence the audience's Incorporating cultural values in the presentation to perception. appeal to diverse learning styles. ADDITIONAL TIPS FOR SUCCESS Limiting Details Selecting only the most worthwhile and important facts for the speech. Visual Reinforcement Utilizing effective visual aids to enhance the speech.  SAMPLE INFORMATIVE PRESENTATION Outline Form Attention Statement Generic sample speech with notes and suggestions. Engaging the audience with a thought-provoking question. This Photo by Unknown Author is licensed under CC BY-NC Preparing Your Speech to Inform Section 4  STARTING POINT Enthusiastic Approach Audience's Prior Knowledge Starting with what is known and working from there. Considering the audience's knowledge and adapting language and technical terms accordingly. USING OUTSIDE INFORMATION Depth and Credibility Incorporating outside sources to contribute depth and support the main points. Ethical Presentation Presenting information ethically and considering the audience's expectations. PRESENTING INFORMATION ETHICALLY Honesty and Respect Expressing respect for listeners and being honest about the information presented. Reciprocity Building trust and mutual exchange with the audience. SAMPLE SPEECH GUIDELINES Topic Selection Choosing a product or service that interests the speaker and reporting findings in the speech. Delivery Emphasizing extemporaneous delivery and maximum eye contact with the audience. Creating an Informative Presentation Section 5  PRESENTATION COMPONENTS AND THEIR FUNCTIONS Attention Statement Residual Message Communicating the central theme, moral of the story, or Raising interest and motivating the listener. main point. SAMPLE SPEECH GUIDELINES Purpose Formulating a specific purpose statement that expresses a point to make about the topic. Supporting Materials Selecting the most worthwhile and important information for the speech.  INTRODUCTION Engaging Opening Central Idea Statement Getting the attention and interest of the listeners. Expressing the message or point to get across to the audience.  DELIVERY Effective Communication Visual Aids Delivering the speech extemporaneously and using Utilizing any visual aids or handouts that may be helpful. speaking notes. Principles of Persuasion Section 6  RECIPROCITY Mutual Expectation Building Trust Reciprocity as the mutual expectation for exchange of Building trust and reinforcing relationships through value or service. reciprocity.  SCARCITY Motivating Action Encouraging action through the perception of limited resources. Attracting Interest People's natural attraction to the exclusive, rare, and unique. AUTHORITY Credibility and Trust Leveraging expertise and knowledge to gain credibility. Endorsement Endorsing experts and expertise to enhance the persuasive message. Ontario Business Faculty and eCampus Ontario Program Managers (2018). Communication for Business Professionals (Can ed.) BC Open Collection. BC Campus. Attribution-ShareAlike 4.0 International (CC BYSA 4.0) https://ecampusontario.pressbooks.pub/commbusprofcdn/ Chapter 6