Unit 4 Test Review Entrepreneurship PDF
Document Details
Uploaded by Deleted User
Tags
Summary
This document is a review of entrepreneurship concepts. It covers important topics including target market analysis, marketing strategies, and various branding techniques in a study note format and is designed for students in secondary school or equivalent
Full Transcript
**[Unit 4 test review entrepreneurship]** **[Target market:]** - **[The 4 P's of marketing:]** **[Product:]** - - - - - **[Place:]** - - - - **[Price:]** - **[Promotion:]** - **[Demographics:]** - - - - - **[Psychographics:]** - **[Two types...
**[Unit 4 test review entrepreneurship]** **[Target market:]** - **[The 4 P's of marketing:]** **[Product:]** - - - - - **[Place:]** - - - - **[Price:]** - **[Promotion:]** - **[Demographics:]** - - - - - **[Psychographics:]** - **[Two types of research:]** **Primary research: is gathered first-hand by the researcher** **[Example:] sample & phone call interview, survey in mail or on Internet, experiment** **[Secondary research:] is obtained from the results of other people's research** **[Surveys: ]** - - - **[Observation:]** - **[Experimentation:]** - - **[Test marketing:]** - **[Product elements:]** - - - - **[Branding:]** - - **[Benefits of strong branding:]** - - - **[Logo:]** - **[Lettermark logo:]** - **[Visual logo:]** - - **[Symbol or abstract logo:]** - **[Combination logo:]** - **[Slogan:]** - **[Mission statement:]** - - **[Competitive advantage:]** - **[Distribution policies:]** **[Intensive:]** - **[Selective distribution:]** - **[Exclusive distribution:]** - **[Integrated distribution:]** - **[Direct channels:]** - **[There are three major types of intermediaries:]** **[What are intermediaries:]** - **[Importers (intermediaries):]** - **[Wholesalers (intermediaries): ]** - **[Retailers (intermediaries):]** - **[There are FIVE different specialty channels:]** **[Vending machine:]** - **[The internet:]** - **[Catalogs:]** - - **[Telemarketing:]** - - **Television sales:** - **[Cost plus pricing:]** - - **[MATCHING THE COMPETITION]** **["Price Takers"]** - - **[Penetration pricing:]** - - **[Price skimming:]** - - **[Psychological pricing:]** - - **[Loss leader pricing:]** - **[Promotion:]** - **[Personal selling:]** - - - **[PUBLIC RELATIONS & PUBLICITY]** - **[Major advantages of publicity:]** - **[Major disadvantages of publicity:]** - **[Sales promotion:]** - **[Brand Awareness and Positioning:]** - - **[Brand trial:]** - **[Brand reference:]** - **Brand reminder:** - **[Brand repositioning:]** - - **[Biological:]** - - **[Emotinal: ]** - - - **[Rational:]** - - - **[Social:]** - - [ ]
