Unit 1 session 5.pptx

Online MBA Semester I Organizational Behavior and Human Resource Management Course Code - (OMBA-103) Unit 1: Lesson 5: Attitude (Part: 1) ATTITUDES (PART:1) • Attitudes: Meaning and nature of Attitudes • Composition of Attitudes • Functions of Attitudes • Formation of Attitudes • Changing...

Online MBA Semester I Organizational Behavior and Human Resource Management Course Code - (OMBA-103) Unit 1: Lesson 5: Attitude (Part: 1) ATTITUDES (PART:1) • Attitudes: Meaning and nature of Attitudes • Composition of Attitudes • Functions of Attitudes • Formation of Attitudes • Changing Attitudes ATTITUDES •Attitudes are evaluative statements - concerning objects, people or events. •Attitudes refer to our evaluations of virtually every aspect of the social world – the extent to which we have favourable or unfavourable reactions to issues, persons, social groups, objects- any and every element of the social world. CHARACTERISTICS OF ATTITUDES Attitudes are learned. Attitudes endure, unless something major happens. Attitudes are held by individuals, irrespective of their status and intelligence. Attitudes can fall anywhere along a continuum ranging from very Attitudes involve complex favourable to verya unfavourable. organization of beliefs, feelings, and dispositions to judge certain actions. NEGATIVE AND POSITIVE THOUGHTS COMPOSTITION OF ATTITUDES Three Component Model Compone Characteristic Examples nt s Affect Emotional reactions “I like/hate…… ….” Cognition Internalized beliefs, thoughts “ I think the world should…….” Behaviour Tendency to respond in a particular way towards an object, place or person “I always do….” FUNCTIONS OF ATTITUDES Adjustment function Ego-defence function Expressive function Knowledge function FORMATION OF ATTITUDES Direct experience with object Classical conditionin g Operant conditionin g Observatio nal learning Social compariso n CHANGING ATTITUDES Barriers to changing attitudes Prior Commitment Insufficient Information Balance and Consistency Lack of Resources Improper Reward System Resistance to change