Unit 1 Exam PDF

**What is the primary goal of social media marketing?** \* 1 point Increase operational efficiency Promote products/services, build community, and drive traffic Replace customer service entirely Eliminate traditional marketing methods **Which of the following is NOT a benefit of social media m...

**What is the primary goal of social media marketing?** \* 1 point Increase operational efficiency Promote products/services, build community, and drive traffic Replace customer service entirely Eliminate traditional marketing methods **Which of the following is NOT a benefit of social media marketing?** \* 1 point Generating leads Building relationships Shortening product lifecycles Increasing brand awareness **What can adding website links to social media profiles help achieve?**\ \* 1 point Boosting SEO rankings and driving traffic Reducing social media activity Increasing traditional marketing efforts Improving offline sales **Which platform is most suitable for B2B businesses?** \* 1 point Facebook TikTok LinkedIn Instagram **Which platform is ideal for showcasing video content and tutorials?** \* 1 point Twitter Pinterest YouTube LinkedIn **Which is a significant limitation of social media marketing?**\ \* 1 point Complete control over algorithms Lack of measurable analytics Time-intensive management and algorithm dependence No user interaction **What risk does negative publicity on social media pose?** \* 1 point Boosting follower engagement Enhancing brand image Damaging reputation due to viral feedback Limiting customer service responses **What is the lifespan of posts on social media?** \* 1 point Extremely long and evergreen Short, requiring continuous posting Dependent solely on user interactions Unchanging, regardless of algorithms **Which statement best captures the evolving nature of social media marketing?** \* 1 point It is a static process focused on fixed content strategies. It relies solely on viral content for brand promotion. It evolves as new platforms and features emerge, requiring continuous adaptation. It is independent of user behavior trends. **What role do hashtags play in social media campaigns, particularly on platforms like Instagram and TikTok?** \* 1 point They limit content visibility to specific audiences. They improve SEO ranking for a website. They are used solely for aesthetic purposes in posts. They enable discoverability and trend association. **Why might a B2B business targeting B2C organizations use Instagram as a primary marketing platform?** \* 1 point Instagram provides better analytics than LinkedIn. Instagram content has a longer lifespan than LinkedIn content. LinkedIn prohibits B2B businesses from advertising to B2C audiences. The B2C customers they target often monitor Instagram for trends and competitor activity. **Why is measuring ROI in social media marketing considered complex?** \* 1 point Linking specific social media efforts to tangible business outcomes involves multiple variables and indirect metrics. It requires specialized tools unavailable to smaller businesses. Platform algorithms make data retrieval challenging. Platforms do not provide analytics for measuring performance. **What is the primary goal of conducting a competitive analysis in social media marketing?** \* 1 point To replicate competitor strategies without modification. To identify ineffective tactics for the sake of differentiation. To benchmark what works and adapt strategies to align with the brand's unique positioning. To use the same hashtags and target audiences as competitors. **What does "dwell time" refer to?** \* 1 point How often users comment on posts How long users spend viewing a post or its caption The time of day a post is published The average length of Instagram Stories **What type of engagement does the Instagram algorithm consider for ranking Stories?** \* 1 point Quick replies and poll interactions Only likes on posts Watching Stories without interaction Sharing links outside Instagram **Which metric is NOT directly associated with improving engagement?** \* 1 point Likes and comments Dwell time Follower count Shares and saves **What does the Instagram Explore page algorithm primarily base its recommendations on?** \* 1 point The number of hashtags in a post User behavior, such as likes, saves, and follows Randomly generated content The frequency of posting **What is a limitation of organic reach for business accounts on Instagram?** \* 1 point It is not measurable. It works better for Reels than for posts. It only applies to accounts with fewer than 1,000 followers. It may decrease without paid promotion due to algorithm priorities. **Why might overly promotional content perform poorly organically?** \* 1 point Users and the algorithm favor value-driven, engaging content over sales pitches. The algorithm prioritizes paid ads over promotional posts. Promotional content lacks captions. The algorithm filters out CTAs. **Which feature in Instagram Stories is most effective for encouraging engagement?** \* 1 point Using long captions Adding polls, quizzes, or countdowns Posting without hashtags Using only images without text **How do carousels increase engagement metrics?** \* 1 point They are automatically prioritized by the algorithm. They perform well without captions or hashtags. They encourage users to swipe and spend more time on the post. They are limited to organic reach only. **What is the recommended number of hashtags to include per post for optimal performance on Instagram?** \* 1 point 1--3 5--10 15--20 25+ **Why should businesses use trending hashtags sparingly?** \* 1 point To avoid over-saturating their posts with unrelated topics Because hashtags have no impact on visibility To prioritize only their branded hashtags Because trending hashtags are penalized by the algorithm **What type of content is best for user-generated content (UGC) strategies?** \* 1 point Low-quality reposts from anonymous users High-quality content created by customers or collaborators Content with no captions or credits Professional videos only **How can businesses ensure their Stories are interactive?** \* 1 point By adding only hashtags By posting Stories without captions By using polls, quizzes, sliders, or countdowns By avoiding interactive elements altogether **What is the primary goal of using user-generated content (UGC)?** \* 1 point To reduce the need for paid ads To increase credibility and engagement through authentic content To replace professional content To boost follower count exclusively **What is one limitation of using only organic strategies on Instagram?** \* 1 point The lack of engagement analytics Decreased reach due to the algorithm prioritizing paid content The inability to use hashtags The requirement to post only Stories **Why are boosted posts effective for business accounts?** \* 1 point They reduce the need for user engagement. They remove the need for hashtags and captions. They guarantee viral content. They increase visibility among targeted demographics. **What type of tweets tend to perform better on Twitter?** \* 1 point Plain text tweets Tweets with visuals Automated tweets Retweets **What is the optimal number of hashtags to use in a tweet?** \* 1 point 0--1 1--3 5--6 Unlimited **What timeline shows tweets in reverse chronological order?** \* 1 point Home Timeline Explore Page Latest Tweets Pinned Tweets **Which feature highlights an important post at the top of a profile?** \* 1 point Promoted Tweet Pinned Tweet Latest Tweet Featured Topic **What tool can businesses use to monitor impressions and engagement rates?** \* 1 point Twitter Analytics Google Analytics Meta Insights Hootsuite **Why should businesses participate in trending hashtag campaigns?** \* 1 point To boost visibility To improve chronological timeline performance To gain paid reach automatically To replace regular tweets **What is a major pitfall of overusing hashtags in tweets?** \* 1 point Increased engagement Decreased visibility Lower follower count Tweets being deleted **What timeline do users typically prefer for real-time updates?** \* 1 point Home Timeline Latest Tweets Explore Page Business Timeline **What is the benefit of Twitter polls for businesses?** \* 1 point Boosts visual content Increases paid reach Increases ad performance Encourages audience interaction **Which of these is not a ranking factor for Twitter's algorithm?** \* 1 point User interaction history Engagement metrics Profile bio keywords Content relevance **How does the LinkedIn algorithm prioritize content on personal pages?** \* 1 point Based on the amount spent on ads Based on company size Based on engagement and connection strength Based on the number of followers **What limits the organic reach of business pages on LinkedIn?** \* 1 point The lack of employee advocacy Posting less frequently Using trending hashtags The algorithm's assumption that businesses use paid promotions **Which type of content performs better for business pages on LinkedIn?** \* 1 point Personal anecdotes Industry-specific insights and educational content Emotional or controversial posts Only job advertisements **How can business pages increase their visibility organically?** \* 1 point Posting frequently without any strategy Avoiding hashtags Posting only text-based content Encouraging employees to share company posts **What is the best way for personal pages to enhance their visibility?** \* 1 point Posting promotional ads Avoiding personal stories Engaging with comments and tagging relevant people Posting at random times **Which type of post tends to generate the most engagement on Facebook?** \* 1 point Long-form blogs Plain text updates Live videos Clickbait headlines **How does Facebook treat external links in posts?** \* 1 point It promotes them heavily. It treats them the same as internal links. It deprioritizes them unless they are sponsored. It removes them altogether. **What is the primary ranking factor Facebook uses to evaluate posts?** \* 1 point Post length User engagement potential Paid advertising spend Post captions **What is a \'relevance score\' in Facebook\'s algorithm?** \* 1 point A metric used to rank posts based on the likelihood of user engagement A tool for analyzing ad budgets The score businesses assign to their posts before publishing A numerical representation of content\'s grammatical accuracy **Which of the following changes was introduced in Facebook\'s 2018 algorithm update?** \* 1 point Focus on Marketplace integration Prioritization of external links Emphasis on meaningful conversations Elimination of organic reach for business pages **What is the most heavily weighted engagement metric for TikTok\'s algorithm?** \* 1 point Likes Comments Shares Video completions **Which type of video is likely to perform better on TikTok?** \* 1 point High-quality, visually appealing videos Low-resolution, grainy videos Text-heavy videos Videos without sound **What is a key factor for improving discoverability on TikTok?** \* 1 point Avoiding hashtags Using trending and niche hashtags Long captions without keywords Using external music **What length of video tends to perform best on TikTok?** \* 1 point Over 60 seconds 30-45 seconds Under 15 seconds 2-3 minutes **What is TikTok's preferred style of content for business accounts?** 1 point Authentic and trend-aligned Overly promotional Static images Purely text-based posts **Which of the following TikTok strategies can enhance both paid and organic reach?** \* 1 point Using clickbait headlines Avoiding comments on user interactions Posting random content without a specific audience Running retargeting ad campaigns alongside engaging organic content **What happens when a business account uses TikTok Ads Manager effectively?** \* 1 point It guarantees every post goes viral It bypasses organic reach limitations and reaches targeted audiences It reduces engagement with organic content It automatically removes the need for trends **Why does TikTok favor shorter videos under 15 seconds?** \* 1 point Easier for the algorithm to process Higher completion rates keep users engaged longer TikTok lacks the technology for longer videos Viewers dislike long-form content **What is the best way to make promotional content effective on TikTok?** \* 1 point Avoiding any form of branding Using only paid advertisements Blending promotions with storytelling and trends Creating static advertisements **How can a business account best utilize TikTok Analytics?** \* 1 point Ignore the data and focus on trends Only track follower count Focus solely on viral content Monitor audience behavior to adjust posting times and formats **Which factor helps increase viewer retention in a YouTube video?** \* 1 point Including an engaging hook in the first 15 seconds Using only stock footage Keeping video descriptions empty Uploading videos infrequently **What is "session time," and why is it important?** \* 1 point The total time a viewer spends on your video. The time spent by a viewer watching content on YouTube in one session. The duration of the YouTube upload process. The time spent by creators editing their videos. **Which of the following is a monetization option in the YouTube Partner Program (YPP)?** \* 1 point Paid Shorts uploads External link clicks Verified comments Super Chat **Why is audience retention important for the YouTube algorithm?** \* 1 point It directly determines ad placements. It determines whether the video will appear in search results. It signals that viewers find the content engaging and valuable. It has no significant impact. **Which YouTube Analytics metric helps identify where viewers drop off during a video?** \* 1 point Subscriber growth Engagement rate Audience retention report Playback locations **Which of the following is an example of owned media?** \* 1 point User-generated content Brand-sponsored advertisements Influencer advocacy Social media posts on official brand accounts **What is the main focus of Resource-Based Capability Theory in SMM?** \* 1 point Analyzing the global economy Leveraging unique social media resources for competitive advantage Creating physical marketing materials Developing offline sales strategies **Which capability involves fostering two-way interactions on social media?** \* 1 point Posting Capabilities (PC-SMM) Monitoring Capabilities (MC-SMM) Interaction Capabilities (IC-SMM) Content Creation Capabilities **What is the primary goal of social media monitoring capabilities?** \* 1 point Creating viral campaigns Engaging influencers Increasing website traffic Tracking and analyzing user behavior **Which of the following enhances consumer-based brand equity through SMM?** \* 1 point Posting irrelevant content frequently Creating personalized and engaging interactions Avoiding audience feedback Ignoring current trends **How does RBCT categorize 'data insights' in SMM?** \* 1 point As a limitation of traditional media As a part of interaction capabilities As a critical social media resource As an outdated practice in digital strategy **What is the primary focus of image-based social media platforms?** \* 1 point Audio content Video streaming Data privacy Visual storytelling **Which of the following is an example of an image-based social media platform?** \* 1 point YouTube Instagram Mastodon Twitch **What type of social media platform is TikTok?** \* 1 point Image-based Video-based Decentralized Blogging-based **Which decentralized platform rewards users with cryptocurrency for their contributions?** \* 1 point Instagram Steemit YouTube Pinterest **What is a key difference between earned and owned media on social platforms?** \* 1 point Owned media is user-generated, while earned media is controlled by the brand. Earned media is organic and user-driven, while owned media is created by the brand. Earned media involves paid advertisements, while owned media does not. There is no distinction between the two. **Which dimension of social media marketing includes encouraging user-driven content sharing?** \* 1 point Trendiness Word of Mouth Customization Entertainment **How does blockchain technology in decentralized platforms improve transparency?** \* 1 point By centralizing data control. By offering advanced photo filters. By recording transactions in an immutable ledger. By promoting user engagement through ads. **Which type of platform best suits a company seeking to demonstrate product features through video?** \* 1 point Decentralized platforms like Minds Image-based platforms like Pinterest Video-based platforms like YouTube Federated platforms like Mastodon **What is a unique aspect of Mastodon compared to centralized platforms?** \* 1 point Strong video monetization features Advanced photo editing tools Blockchain-based token rewards Peer-to-peer interaction within federated servers **What makes UGC more trustworthy compared to branded content?** \* 1 point It has better quality It is paid for by brands It reflects genuine user experiences It is more visually appealing **What is a common reward for UGC creators in decentralized platforms?** \* 1 point Cash payments Social media shoutouts Cryptocurrency or tokens Free products **Which of the following is NOT a way brands encourage UGC?** \* 1 point Launching hashtag campaigns Creating billboard advertisements Running contests and offering rewards Sharing user content on their platforms **How does UGC directly impact conversion rates?** \* 1 point By reducing the number of competitors By increasing the perceived authenticity of the product By lowering the cost of production By improving mobile app performance **What type of UGC involves humorous edits related to a brand?** \* 1 point Blog posts Memes Product reviews Hashtag campaigns **What type of social media community is LinkedIn Groups an example of?** \* 1 point Interest-Based Communities Professional Communities Brand Communities Cause-Based Communities **Which of the following best describes brand communities?** \* 1 point Groups that support environmental causes Fans or customers engaging around a specific brand or product Professionals networking within their industry Communities dedicated to niche hobbies **What is a major benefit of social media communities for businesses?** \* 1 point Expensive advertising campaigns Minimal customer interaction Direct engagement and customer feedback Automating all customer queries **Which of the following is an example of a cause-based community?** \* 1 point r/Gaming on Reddit \#BlackLivesMatter on Twitter Harley-Davidson Owners Group LinkedIn Marketing Professionals Group **What do social media communities rely on to drive discussions?** \* 1 point Paid advertisements User-generated content Corporate press releases AI chatbots **Which of the following strategies is best for growing a social media community?** \* 1 point Posting infrequently to maintain exclusivity Encouraging user contributions and interaction Focusing only on paid advertisements Restricting feedback mechanisms **What is the purpose of audience targeting in social media advertising?** \* 1 point To increase ad spend To eliminate competitors To ignore certain demographics To target a specific audience group **Which platform is ideal for targeting professionals with industry-specific keywords?** \* 1 point Facebook Instagram LinkedIn TikTok **What is the key focus of TikTok and Snapchat advertising strategies?** \* 1 point Formal presentations Long-form blog posts Trends and challenges Stock images **What is one way brands can ensure inclusivity in their social media campaigns?**\ \* 1 point Collaborating with influencers Using fact-checking partnerships Showcasing diverse communities in ads Conducting polls and Q&A sessions **What is the purpose of using dynamic ad tools in campaigns?** \* 1 point To eliminate all personalization To adjust content for individual user preferences To reduce ad frequency To focus only on desktop users **Which of the following is a key step in budget optimization?** \* 1 point Avoid tracking performance metrics Allocate equal budget to all campaigns Focus on low-performing ads Use automated bidding tools **What made Nike\'s "You Can't Stop Us" campaign stand out?** \* 1 point Use of professional visuals for LinkedIn Immersive storytelling with split-screen format Poll-based interaction on TikTok Focus on static images **How does Airbnb utilize Instagram Stories effectively?** \* 1 point By showcasing immersive stays tailored to interests By targeting broad demographics By limiting ads to one geographic region By avoiding dynamic ads **What is an example of social media influencing the consideration stage?** \* 1 point A consumer watches YouTube reviews to evaluate a gadget\'s features. A customer discovers a fashion brand via Instagram ads. A customer buys a product from a TikTok shop. A loyal customer tags the brand in their posts. **What does personalization on social media primarily rely on?** \* 1 point Real-time feedback Customer reviews Algorithms Community building **Which of the following is an ethical concern associated with social media marketing?** \* 1 point Trolling Increased brand loyalty Limited customer reach Enhanced engagement