Advertising in Islam: Principles and Practices - PDF
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Uploaded by EthicalNephrite3814
Islamic Science University of Malaysia
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Summary
This document explores the intersection between advertising and Islamic values, covering topics like halal marketing, cultural sensitivity, and inclusive advertising. It discusses the importance of ethical communication, transparency, and representation in advertising, and explores the use of Islamic art and storytelling to engage diverse audiences. The presentation emphasizes principles of unity, tolerance, and harmony in advertising.
Full Transcript
Advertising in Islam Exploring the intersection of advertising and Islamic values. What insights can we uncover? The Islamic Market 1 Cultural Sensitivity 2 Localized Messages Respect for cultural norms is key Understanding regional for successful...
Advertising in Islam Exploring the intersection of advertising and Islamic values. What insights can we uncover? The Islamic Market 1 Cultural Sensitivity 2 Localized Messages Respect for cultural norms is key Understanding regional for successful engagement differences is crucial for impactful advertising 3 Values Alignment Aligning with Islamic values to build trust and credibility Halal Marketing Halal Certification Consumer Trust Community Engagement Understanding the Building trust through importance of halal transparent and ethical Connecting with Muslim certification in marketing marketing practices communities through products to Muslim meaningful and respectful consumers branding Inclusive Advertising Representation Reflecting the diversity of the Muslim community in advertising campaigns Cultural Context Understanding cultural nuances and traditions for authentic representation Storytelling Using storytelling to connect with diverse Muslim audiences on a deeper level Islamic Art in Branding Visual Aesthetics Spiritual Symbolism Incorporating Islamic art patterns for Infusing logos and designs with visually appealing and culturally meaningful and symbolic Islamic relevant branding elements Creative Inspiration Exploring the rich artistic heritage of Islam for innovative marketing concepts Integrity in Messaging Ethical Communication Transparency Embracing Diversity 1 Unity in Diversity Celebrating the diverse cultures and traditions within the global Muslim community 2 Inclusive Campaigns Creating advertising campaigns that resonate with the experiences of diverse Muslim audiences 3 Tolerance and Harmony Promoting messages of tolerance and harmony through mindful advertising initiatives That’s all THANK YOU
