TMC221 - Personal Branding 2024 (1).pptx

TMC221: PERSONAL BRANDING AND MARKETING Dr. Lanre Amodu  In this class, you will learn the importance of deliberating controlling the way you Introduct present yourself to those ion who matter to the achievement of your...

TMC221: PERSONAL BRANDING AND MARKETING Dr. Lanre Amodu  In this class, you will learn the importance of deliberating controlling the way you Introduct present yourself to those ion who matter to the achievement of your purpose/objective. It will help you to influence their perception of you. Who would you choose as your Doctor? Who would you choose as your Pilot?  What is a Brand? “It is PROMISE. When you have a brand, it is a promise that you make and known for keeping to the person who you are asking or trying to influence” – Brian Tracy Why is it Important? “People make decisions emotionally and justify logically” – Brian Tracy What is Personal Personal brandingBranding is the process of creating and managing a unique image, reputation, and identity for oneself. It involves crafting a distinctive and memorable message about who you are, what you do, and what you stand for, with the goal of distinguishing yourself from others and creating a positive perception in the minds of others. Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. – Tim Ferriss Establish a goal for personal branding: Personal branding can only be effective when it is focused. The brand journey: oBrand goals, strategy and messages oBrand evidence oBrand relationship oBrand education. Establishing your brand values Values are virtues that matter to you. To develop strong values is to have deep convictions that cannot be compromised. Great brands begin from inside: Personal branding is inside-out rather than outside-in.  How to Build a Personal Brand 1. Identify your strengths and focus on it: To one he gave five talents, to another two, to another one—to each in proportion to his own personal ability. Matthew 25:15 "Let your eyes look straight ahead; fix your gaze directly before you." - 2. Identify your audience and win their trust: “If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar “People can see right through a disingenuous act.” - Monica Lin Personal branding is the art of becoming knowable, likable and trustable. – John Jantsch 3. Be the best (knowledge, skill, etc): Loyalty is not won by being first. It is won by being best. – Stefan Persson 4. Create a Connection or Experience: “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” – Seth Godin  5. Craft your brand message “Too many people are unfocused when it comes to press and coverage, trying to be "everything to everyone." Decide what your key message is and stick to it,” - Cooper Harris "Personal branding is the story people tell about you when you're not in the room.“ - Aaron Orendorff 6. Build your online presence: Create a professional website, blogs etc. and establish a strong presence on relevant social media platforms. Consistently post high-quality content that showcases your expertise and reinforces your brand message. www.olanreamodu.com @amodulanr e